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HOW MILLENNIALS ARE CHANGING THE MEAT CASE:
What to expect as Millennials mature
Chris DuBois and John Crawford Omni Amelia Island Plantation July 13, 2015
2 Copyright © 2015 IRI. Confidential & Proprietary
1
3 4
Why Millennials matter
Millennial shopping behavior
Millennial impact on the meat department
5 Implications
2 Millennial myths
3 Copyright © 2015 IRI. Confidential & Proprietary
BORN BETWEEN 1980 AND 2004
4 Copyright © 2015 IRI. Confidential & Proprietary
A BIG WAVE IS COMING U.S. POPULATION DISTRIBUTION BY AGE IN MILLIONS, 2013
Source: Census Bureau
5 Copyright © 2015 IRI. Confidential & Proprietary
SILENT
BOOMER
GEN X
MILLENNIALS
DEMOGRAPHICS MATTER! MILLENNIALS WILL BECOME THE LARGEST POPULATION SEGMENT IN 2015
Source: Pew Research Center tabulations of U.S. Census Bureau population projections released 12-2014
Projected Population by Generation (in Millions)
NOTE: Millennials refers to the population ages 18 – 34 as of 2015
6 Copyright © 2015 IRI. Confidential & Proprietary
MORE PRIME AGE WORKERS
Source: BLS / www.calculatedriskblog.com
+12MM by
2030
7 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIAL MOVE INTO PEAK SPENDING
<25 55-64 65+
Peak spending
25-34 35-44 45-54
8 Copyright © 2015 IRI. Confidential & Proprietary
GROWING PURCHASING POWER OF MILLENNIALS
% of CPG Dollar Volume
BOOMERS
MILLENNIALS
17%
29%
2014 2020
38% 32%
2014 2020
+70% -16%
9 Copyright © 2015 IRI. Confidential & Proprietary
2 MILLENNIAL MYTHS
10 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIAL MEDIA BUZZ
11 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS ARE OF THE MOST NEGATIVELY STEREOTYPED GENERATIONS IN HISTORY
To connect emotionally with this generation, brands and advertisers must: Move past simplistic generalizations
Understand the misconceptions
Identify with Millennials as unique individuals
12 Copyright © 2015 IRI. Confidential & Proprietary
4 MILLENNIAL MYTHS Millennials are the most self-absorbed generation ever
Millennials are not brand loyal
Millennials are not influenced by traditional marketing
1 2 3 4
Millennials reject “traditional” life paths
13 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS ARE THE MOST SELF-ABSORBED GENERATION EVER 1
90%
Equate success with being a good friend
68%
Equate success with working for a cause
they believe in
58%
Equate success with contributing to the
community
50%
Share information about causes on
social media
14 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS REJECT ‘TRADITIONAL’ LIFE PATHS 2
73% Employed
28% are Married
37% Own a Home
38% Have Kids
Timing of Lifestage Milestones Aren’t Linear
90% Work / Life Balance 83% Owning a Home
83% Being a Great Parent
75% Career Accomplishments
SUCCESS =
15 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS AREN’T BRAND LOYAL 3 44% say they’re loyal to
the brands they buy
41% GenX
45% Boomers
2in3 working with limited grocery budgets
51% GenX
61% Boomers
70% choose price over brand
54% GenX
58% Boomers
In the absence of meaningful differentiation, Millennials will switch for emotional payoff.
62% store brands as good as
national brands
72% will switch
for the right price or deal
88% saving money
makes them feel smart
83% enjoy finding
the best deals
16 Copyright © 2015 IRI. Confidential & Proprietary
0 10 20 30 40 50 60 70 80 90 100
Item PriceRequests from a Household Member
Shopper Loyalty Cards/DiscountsRecommendation from a Friend/Family Member
In-Store CouponsCoupons Received in the Mail
In-Store CircularsProduct Label/Packaging
Signs or Displays In-StoreCoupons Downloaded on My Smartphone/Tablet
Product reviews onlineNewspaper Circulars
Information or Promotion from a Retailer App on my…Print Ads in Newspapers or Magazines
Information or Promotion from a Retailer Website or EmailTV advertising
Information or Promotion from a Manufacturer Website or…
Factors Influencing Millennials’ Brand Purchase Decisions
Millennials are strongly influenced by the
recommendations of others in person, on social and in product
reviews.
MILLENNIALS AREN’T INFLUENCED BY TRADITIONAL MARKETING 4
17 Copyright © 2015 IRI. Confidential & Proprietary
3 MILLENNIAL SHOPPING BEHAVIOR
18 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIAL SHOPPING PATTERNS ARE NOT THE U.S. NORM
MILLENNIALS TOTAL U.S.
202 annual
shopping trips
156 annual
shopping trips
-1.4% $ change v. YA
-2.4% $ change v. YA
85 grocery trips
64 Grocery trips
Grocery, Walmart, eCommerce
showing trip growth
Grocery, Club, Dollar, Drug, eCommerce showing trip growth
Club, Dollar, Drug, Mass
showing trip decline
Mass, Walmart showing trip decline
19 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS ARE CHOOSING BRANDS THAT MATCH THEIR NEEDS AND BELIEFS
HEALTHY/NATURAL COST SAVINGS INNOVATION
20 Copyright © 2015 IRI. Confidential & Proprietary
ALMOST 40% OF MILLENNIALS ARE MULTI-CULTURAL
60% White
14% African
American
19% Hispanic
5% Asian
1% Other
21 Copyright © 2015 IRI. Confidential & Proprietary
CPG CATEGORIES ARE BECOMING INCREASINGLY AFFECTED BY DIGITAL
8% used a digital device
WHILE SHOPPING
29% of shoppers interacted digitally PRIOR TO SHOPPING
75% plan to use a smartphone / tablet FOR FUTURE SHOPPING
22 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS ARE USING DIGITAL TODAY
Own a smartphone
48%
say they’re unable to function
without their smart phone
6 hrs/day
average time spent online
45% say they’re
early adopters of technology
29% use a mobile app to pay for
purchases
52% prefer brand updates in email vs.
text
23 Copyright © 2015 IRI. Confidential & Proprietary
DIGITAL PLAYS A VARYING ROLE IN PRE-TAIL ACTIVITIES ACROSS CATEGORIES SIGNIFICANTLY MORE MILLENNIALS USED DIGITAL PRE-TAIL THAN SHOPPERS AGED 35+
xxx xxx
xxx xxx
xxx xxx
xxx
xxx
% USING ANY DIGITAL DEVICE PRIOR TO GOING TO THE STORE
48% personal
care
46% frozen food
42% OTC
medications
37% non-alcoholic
beverages
36% meat/ poultry
35% snacks
29% dairy
26% beer/wine/
spirits
24 Copyright © 2015 IRI. Confidential & Proprietary
MORE MILLENNIALS (83%) MAKE GROCERY LISTS THAN OLDER SHOPPERS (72%)… …AND THE VAST MAJORITY HAND-WRITE THEM
xxx xxx xxx
80%+ OF SCHOOL SUPPLY, PAPER PRODUCTS AND PERSONAL CARE
SHOPPERS MADE LISTS
82% 83% 83%
xxx xxx xxx 62% 69% 74%
LIQUOR, SNACKS AND NON-ALCOHOLIC BEVERAGE SHOPPERS
WERE LEAST LIKELY TO MAKE LISTS
25 Copyright © 2015 IRI. Confidential & Proprietary
LIST MAKING AMONG MEAT/POULTRY BUYERS
81% Of Meat/Poultry
buyers made a list
Q14. Which of the following did you do before you shopped for insert category from S.2? Q15. Did you make a note (mental or written) to buy…?
YET 90% Do not list a brand
26 Copyright © 2015 IRI. Confidential & Proprietary
FINAL DECISIONS ON THE SPECIFIC MEAT/POULTRY ITEM(S) OFTEN HAPPEN AT SHELF
36%
32%
19%
13%
Base = Past Week Buyers of Meat/Poultry Products
Planning vs. Openness in the Item Decision Process
Decided what to buy before
shopping and bought the
planned item
Planned to buy category, but decided on exact item in store
Unplanned decision in
store
Decided what to buy before
shopping but was open to changing
mind at shelf
64% of Meat/Poultry buyers
are open to being influenced in store
27 Copyright © 2015 IRI. Confidential & Proprietary
MEAT/POULTRY BUYERS SHOPPING ON DEAL
34% 33%
28% 26%
23% 20%
14% 11%
10% 7%
4%
Looked for special/sale pricing at the shelf
Selected a product because it was on sale
Checked the in-store circular/flyer for sales/deals
Looked for special promotions
Selected a product because it had the lowest price per unit/volume
Selected a product because it was the lowest-priced item
Looked for special displays
Selected a product because I had a coupon for it
Looked for coupons at the shelf
Used a digital device (smart phone, tablet) during the shopping process
Interacted with/asked questions of store personnel
In-Store Activities Among Past Week Meat/Poultry Buyers
Base = Past Week Buyers of Meat/Poultry Q21. Which of the following did you do while you were shopping for category from S.2 ?
28 Copyright © 2015 IRI. Confidential & Proprietary
TAKEAWAYS
Millennials are now the largest demographic segment and will grow
New approaches will be needed to reach the changing shopper
64% of meat shoppers’ decisions can be influenced in store
1 2 3 4
Millennial CPG purchasing power will increase 70% by 2020 +70%
29 Copyright © 2015 IRI. Confidential & Proprietary
4 IMPACT ON THE MEAT DEPARTMENT
30 Copyright © 2015 IRI. Confidential & Proprietary
GENERATION DEFINITION IRI DEFINES THE GENERATIONS AS FOLLOWS:
MILLENNIALS Born 1977-1997
Ages 18-38
GENERATION X Born 1965-1976
Ages 39-50
BABY BOOMERS Born 1946-1964
Ages 51-69
RETIREES & SENIORS Born 1945 & Earlier
Ages 70+
31 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS ARE 26% OF THE POPULATION AND REPRESENT 23% OF TOTAL STORE SALES
Source: IRI CSIA Total Store View, Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
13%
40% 21%
26%
Generation X Baby Boomers
Retirees Seniors Millennials
12%
43% 22%
23%
Generation X Baby Boomers
Retirees Seniors Millennials
% OF POPULATION % OF TOTAL STORE $ SALES
32 Copyright © 2015 IRI. Confidential & Proprietary
BUT, MILLENNIALS MAKE UP MORE OF EDIBLE SALES
Source: IRI CSIA Total Store View, Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
12%
43% 22%
23%
Generation X Baby Boomers
Retirees Seniors Millennials
11%
42% 23%
24%
Generation X Baby Boomers
Retirees Seniors Millennials
% OF TOTAL STORE $ SALES % OF EDIBLE $ SALES
33 Copyright © 2015 IRI. Confidential & Proprietary
23.0%
8.1%
14.9%
EDIBLES
26.0%
11.3%
14.7%
MILLENNIALS W/KIDS ARE A LARGER PERCENTAGE AND ARE GROWING FASTER THAN THOSE W/O KIDS
TOTAL POPULATION
+0.8
+0.2
MILLENNIALS MILLENNIALS NO KIDS MILLENNIALS W//KIDS
IRI: CSIA Total Fresh Chicken (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
+0.6
TOTAL STORE
+0.8
+0.1
+0.7
24.1%
8.2%
15.9%
+1.0
+0.2
+0.8
34 Copyright © 2015 IRI. Confidential & Proprietary
98% 91% 90%
81% 74%
60%
-0.3 -0.4 -0.6
-0.4 -0.4
+0.3
Total M/P/F
CHICKEN BEEF/VEAL PORK TURKEY SEAFOOD/
FISH
Source: IRI CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
% Households Buying
THE PERCENT OF HOUSEHOLDS BUYING MEAT AND CHICKEN HAS DECLINED SLIGHTLY
35 Copyright © 2015 IRI. Confidential & Proprietary
$420
$107
$190
$90 $79
$36
+6%
+4%
+6%
-0.3
-0.0 -0.9
Total M/P/F
CHICKEN
BEEF/VEAL
PORK
TURKEY
SEAFOOD/ FISH
Source: IRI CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
$ Per Buyer
RISING COMMODITY COSTS HAVE IMPACTED SPENDING PER BUYER
+9% +1%
+7%
36 Copyright © 2015 IRI. Confidential & Proprietary
$381
$125
$167
$81 $65 $35
+10% 91
+4% 117
+10% 84
+13% 90 Total
M/P/F
CHICKEN
BEEF/VEAL
PORK
TURKEY
SEAFOOD/ FISH
Source: IRI CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
MILLENNIALS SPEND LESS THAN AVERAGE ON ALL TYPES OF FRESH MEAT EXCEPT CHICKEN
+17% / 79 +4% / 97
$ Per Buyer
37 Copyright © 2015 IRI. Confidential & Proprietary
$433
$137
$191
$90 $67
$37
+17% 103
+9% 128
+16% 100
+18% 100 Total
M/P/F
CHICKEN
BEEF/VEAL
PORK
TURKEY
SEAFOOD/ FISH
Source: IRI CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
MILLENNIALS W/KIDS SPEND 28% MORE ON CHICKEN THAN AVERAGE
+27% / 85 +11% / 102
$ Per Buyer
38 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS SPEND 124% MORE WHEN FRESH CHICKEN IS IN THE BASKET
$42 out of basket
$94 in basket
124% More $ Spent
per Trip
Source: IRI CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
39 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS W/KIDS SPEND 129% MORE WHEN FRESH CHICKEN IS IN THE BASKET
$45 out of basket
$104 in basket
129% More $ Spent
per Trip
Source: IRI CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
40 Copyright © 2015 IRI. Confidential & Proprietary
SPENDING ON FRESH MEAT AND CHICKEN SKEW TO THE NORTHEAST
IRI: CSIA Total Fresh RTC Meat (RW only), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
$ Per Buyer Index
Meat 99 Chicken 99
Meat 87 Chicken 80
Meat 101 Chicken 100
Meat 113 Chicken 126
41 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS W/KIDS
95%
81%
39%
27%
6%
91%
80%
30% 23%
4%
MORE MILLENNIALS AND MILLENNIAL W/KIDS PURCHASE FRESH CHICKEN AT WALMART AND MASS THAN AVERAGE
TOTAL HHs
-0.4
-0.8
+2.1
-0.3
ALL OUTLET GROCERY X WALMART CLUB M SC X
IRI: CSIA Total Fresh Chicken (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
-0.7
MILLENNIALS 92%
80%
33% 23%
6%
+0.1
-0.1
+4.0
+0.9
-1.0
102
100
111
99 146
+0.0
-0.2
+3.9
-0.1
+1.1
105
101
130
113
149
% Households Buying
42 Copyright © 2015 IRI. Confidential & Proprietary
$107
$80
$42
$62
$23
MILLENNIALS AND MILLENNIALS W/KIDS SPEND MORE ON FRESH CHICKEN IN ALL CHANNELS
TOTAL HHs
ALL OUTLET GROCERY X WALMART CLUB M SC X
IRI: CSIA Total Fresh Chicken(FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
MILLENNIALS $125
$93
$51
$72
$24
117
116
123
123
$137
$102
$57 $73
$24
+9% 128
137
118
+4%
+3%
+4%
+13%
+4%
+3%
-1%
-6%
+5%
0%
116
127
105
+11%
-5%
+4%
+12%
MILLENNIALS W/KIDS
$ Per Buyer
43 Copyright © 2015 IRI. Confidential & Proprietary
95%
85%
38% 35% 37%
21%
12%
MILLENNIALS W/KIDS
91%
75%
37% 34%
32%
21%
10%
MORE MILLENNIALS PURCHASE CHICKEN BREASTS AND GROUND CHICKEN THAN AVERAGE
TOTAL HHs
-0.4
-0.9
+1.6
IRI: CSIA Total Fresh Chicken (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
+0.1
MILLENNIALS 92%
80%
35% 32% 32%
20%
12%
+0.1
+0.2
+1.8 +2.7 +0.6
101
107
95 93
120
FRESH CHK BREAST THIGHS WHOLE LEGS/DRUMS WINGS GROUND
+0.6
-0.1
-1.1
+1.5
-0.4
100
92
0.0
+1.1
+2.1 +3.5 +1.4
105
115
102 102
119
+1.7
-0.1
115
100
% Households Buying
44 Copyright © 2015 IRI. Confidential & Proprietary
$125
$78
$29 $23
$27
$43
$11
$137
$84
$26 $22 $31
$49
$11
MILLENNIALS W/KIDS
$107
$64
$27 $22 $24
$37
$12
TOTAL HHs
+4%
+2%
+10%
IRI: CSIA Total Fresh Chicken (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
-2%
MILLENNIALS
+4%
0%
-16% +16%
+24%
117
123
106 103
93
FRESH CHK BREAST THIGHS WHOLE LEGS/DRUMS WINGS GROUND
+10%
+12%
+12%
+36%
+23% 116
119
+9%
+1%
+8% +4% +51%
128
131
97 99 93
+49%
+28% 129
135
MILLENNIALS AND MILLENNIALS W/KIDS SPEND MORE ON BREASTS, LEGS/DRUMS AND WINGS
$ Per Buyer
45 Copyright © 2015 IRI. Confidential & Proprietary
MILLENNIALS SEEKING HIGH PROTEIN CLAIMS, INDEXING AT 114 TO TOTAL EDIBLES
Source: IRI CSIA Total Store View, Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
11%
42% 23%
24%
Generation X Baby Boomers
Retirees Seniors Millennials
10%
39% 24%
27%
Generation X Baby Boomers
Retirees Seniors Millennials
% OF EDIBLE $ SALES % OF EDIBLE $ SALES W/PROTEIN CLAIMS
46 Copyright © 2015 IRI. Confidential & Proprietary
24% 27%
26% 25%
14%
% of $ Spent
Total edibles
+1.0 +0.7 +1.8 -0.1
+0.6
MILLENNIALS MAKE UP A HIGHER % OF TOTAL DOLLARS IN HIGH PROTEIN CATEGORIES EXCEPT FOR SNACK NUTS
100 112 106 105
58
Yogurt Peanut Butter
Jerky Snack nuts
Source: IRI CSIA Total Store View, Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
47 Copyright © 2015 IRI. Confidential & Proprietary
SOURCES OF PROTEIN CONTINUE TO EXPAND
IRI: CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
48 Copyright © 2015 IRI. Confidential & Proprietary
87% 88%
88% 87%
82%
91%
MORE MILLENNIALS BUY VALUE ADDED CHICKEN THAN AVERAGE
FRESH CHICKEN (FW & RW)
64% 70% 71%
60% 49%
78%
TOTAL HHs MILLENNIALS GEN X BOOMERS RETIREE / SRs
IRI: CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
VALUE ADDED CHICKEN (FW)
101 102 100
95
104
111 112
94 78
122
MILLENNIALS W/KIDS
% Households Buying
49 Copyright © 2015 IRI. Confidential & Proprietary
$107
$125 $117
$100
$74
$137
BUT MILLENNIALS INDEX LOWER ON SPEND PER BUYER ON VALUE ADDED VS. FRESH CHICKEN
FRESH CHICKEN (FW & RW)
$48 $50 $57
$45
$32
$56
TOTAL HHs MILLENNIALS GEN X BOOMERS RETIREE / SRs
IRI: CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
VALUE ADDED CHICKEN (FW)
117 110
93
69
128
104
119
95
66
117
MILLENNIALS W/KIDS
$ Per Buyer
50 Copyright © 2015 IRI. Confidential & Proprietary
33.2%
39.8%
9.8% 11.8%
$29 $30
$12 $11
GROUND CHICKEN IS ONLY A FRACTION OF THE SIZE OF GROUND TURKEY WITH TOTAL HHS AND MILLENNIALS
% HHs BUYING
TOTAL HHs GROUND TURKEY
MILLENNIALS GROUND TURKEY
TOTAL HHs GROUND CHICKEN
MILLENNIALS GROUND CHICKEN
IRI: CSIA Total Fresh Meat (FW & RW), Total U.S. All Outlet, 52 Weeks Ending 5/17/2015
$ PER BUYER
30 30 -1.1
+1.2
+3.0
-0.4 42 38
+12.4%
+3.5% +5.0%
+22.9%
51 Copyright © 2015 IRI. Confidential & Proprietary
5 KEY TAKEAWAYS
52 Copyright © 2015 IRI. Confidential & Proprietary
TAKEAWAYS Fresh Chicken is a mainstay in the Millennial diet but there is room for growth
Millennials spend 129% more when Fresh Chicken is in the basket
Millennials are looking for high protein products throughout the store – and these products are proliferating
1 2 3 4
Millennials w/Kids spend 28% more on Fresh Chicken – Chicken is well positioned to capture growth as Millennials move to the next lifestage
5 Ground Chicken is only a fraction the size of Ground Turkey
53 Copyright © 2015 IRI. Confidential & Proprietary
WAYS TO CAPTURE THE MILLENNIAL SHOPPER
Increase focus on in store marketing to influence meat
shoppers
1 2 Aggressively shift dollars into digital
54 Copyright © 2015 IRI. Confidential & Proprietary
Scream “the original source of
protein”
3 4 Take back the healthy meat
mantel
WAYS TO CAPTURE THE MILLENNIAL SHOPPER
55 Copyright © 2015 IRI. Confidential & Proprietary
Leverage existing strength with
Millennials to gain shelf space and promotion
5 6 Continue to evolve value added meat
programs to appeal to Millennials
WAYS TO CAPTURE THE MILLENNIAL SHOPPER
56 Copyright © 2015 IRI. Confidential & Proprietary
7 Expand Chicken into
the snacking occasion similar to
how Turkey has evolved
WAYS TO CAPTURE THE MILLENNIAL SHOPPER
57 Copyright © 2015 IRI. Confidential & Proprietary
Millennials represent at least a $700MM Opportunity for Fresh Chicken at Retail over the
next 10 years given existing trends*.
LET’S PUSH IT TO $1.5B+
*given current anticipated overall Millennial growth, shift to higher buying power and more HHs w/kids
58 Copyright © 2015 IRI. Confidential & Proprietary
& ANSWERS
59 Copyright © 2015 IRI. Confidential & Proprietary
Chris DuBois 312.342.8916
Chris.Dubois@IRIworldwide.com
John Crawford 763.458.5101
John.Crawford@IRIWorldwide.com
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