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Change CommunicationGroup B4
Cadbury - Mondelez
“We create delicious moments of joy. Everyday.”
Mondelez
“Make today delicious – our higher purpose – defines us.”
“Keep it simple”“Tell it like it is”
Mondelez values
“Khaane ke baad kuchh meetha ho jaaye?”
Dairy Milk
“We make products that make people smile.”
Fortune – Cadbury 4th most admired
brand9 brands - billion-$52 brands – $100
million
Obama –Campaign for Change
“Yes, we can”
“Change we can believe in”
What? Public Policy Reforms
How? Women, Minorities, Youth
Why? Hope, Change, Empathy
Netflix vs. Enron
“We seek excellence”Our culture focuses on helping us achieve excellence
Hard workNot relevant
Performance
Netflix’s policiesAct in Netflix’s Best Interest
Freedom
ResponsibilityTeam
We’re a team, not a family
Integrity Communication Respect Excellence
vs.
Reed HastingsCEO, Netflix
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