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Challenges in
Mobile Ticketing
@LISNR
HOW KANYE WESTHELPED US BUILDOUR MOBILETICKETING SOLUTION
Kanye West delivers marathon spectacle
marred by a 2-hour delay
WHY MOBILE TICKETS?
HIGHLY CONFIDENTIAL
PAPER
TICKETS
Increased Cost
Fraudulent Tickets
Reseller Market
Inaccurate Attendee
Data
NFCQR CODE BAR CODE
BAD CONNECTIVITY • LIMITED RANGE • BATTERY DRAINAGE • INSTALLATION TIME
ADDITIONAL HARDWARE • EXPENSIVE IMPLEMENTATION • MANAGEMENT COSTS
DATA CONNECTION NEEDED • PHONE COMPATIBILITY
HIGHLY CONFIDENTIAL
Today’s Mobile Ticket Options
WHY MOBILE TICKETS?
WHAT COULD WE DO?
HOW IT WORKS
1
Guest’s device emits a
Smart Tone with custom
data from device
3
The receiving device
sends a new tone to the
guest’s device to
confirm
2
The receiving device
locally receives and
decodes the toneHIGHLY CONFIDENTIAL
BI-DIRECTIONAL
HIGHLY CONFIDENTIAL
CASE STUDY | RESULTS
2 sec
FASTEST CHECK-IN ………………………………………………
AVG. CHECK-IN ………………..……………………………………
*Due to user error
0.6 sec
LONGEST CHECK-IN* …………………………….……………… 20 sec
PLAYED SMART TONES AUTHENTICATED …………………… 100%
TOTAL CHECK-IN TIME ………………..………………………… < 2 min
NO WAITING LINE BUILDUP • EFFICIENT EVENT ENTRY
HIGHLY CONFIDENTIAL
THE LAUNCH OF SMART TONE TICKETING
WAS A HUGE SUCCESS, WITH 100% OF
TONES AUTHENTICATED IN A FULLY OFFLINE
TEST WITH AN ACTUAL CONCERT CROWD.
CASE STUDY | RESULTS
AUTHENTICATION
HIGHLY CONFIDENTIAL
Use the Smart Tone Ticket for
Any Transaction On-Site
THE LIVING TICKET
Parking
Merchandise
In-seat
Ordering
Seat
Upgrades
Concessions
Contest Entry
HIGHLY CONFIDENTIAL
LET’S BE FRIENDS
Let’s party. Or talk. You
pick.
@LISNR /GETLISNRLISNR.COM
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