Challenges Facing the Cow/Calf Industry

Challenges Facing the Challenges Facing the Cow/Calf IndustryCow/Calf Industry

Sam HandsSam HandsTriangle H Triangle H

August 12, 2010August 12, 2010

CHANGECHANGE

Change = OpportunityChange = Opportunity

Timing !!!!Timing !!!!

Special Interest GroupsSpecial Interest Groupsand Governmentand Government

PETAPETA

HSUSHSUS

EPAEPA

PAMTAPAMTA

GIPSAGIPSA

Involvement in AssociationsInvolvement in Associations

KLAKLA

NCBANCBA

Farm BureauFarm Bureau

Breed AssociationsBreed Associations

Mission StatementMission Statement

As environmental stewards of the landAs environmental stewards of the land and compassionate caretakers of and compassionate caretakers of mammals; we shall efficiently producemammals; we shall efficiently produce a wholesome, high quality and safea wholesome, high quality and safe food supply for our global consumer.food supply for our global consumer.

Land and LaborLand and Labor

LandLand Environmental Stewards Environmental Stewards Grass FarmersGrass Farmers

BeefBeef RuminantRuminant By Product of the LandBy Product of the Land Value AddedValue Added

VolumeVolume EstateEstate PurchasePurchase RentRent

LaborLabor Family and EmployeesFamily and Employees

Education and TrainingEducation and Training

Compassionate Caretakers and StewardsCompassionate Caretakers and Stewards

Human RelationsHuman Relations

Production EfficiencyProduction Efficiency ““Pounds of Beef per Cow per Acre”Pounds of Beef per Cow per Acre”

GeneticsGenetics QualityQuality Red Meat YieldRed Meat Yield

HealthHealth Total PoundsTotal Pounds

NutritionNutrition Sources – Timing!!Sources – Timing!!

Market OptionsMarket Options SellSell

RetainRetain

NicheNiche QualityQuality Red Meat YieldRed Meat Yield NaturalNatural

Global ConsumerGlobal Consumer World population has increased 3 fold in World population has increased 3 fold in

last 50 yearslast 50 years

Earth FiniteEarth Finite

Demand of Food SupplyDemand of Food Supply WholesomeWholesome High QualityHigh Quality SafeSafe

Role Models to the PublicRole Models to the Public

Beef It’s What’s For DinnerBeef It’s What’s For Dinner