Challenges Facing Cooperative Extension · 2011-10-11 · through 2010 ($17.8 billion in 2000 to...

R. Shepard, Executive Director – NCCEA [September 2010]

Challenges

Facing Cooperative Extension

Robin Shepard

Executive Director,

North Central Region Cooperative Extension Association

R. Shepard, Executive Director – NCCEA [September 2010]

Cooperative Extension

In The North Central Region

12 INSTITUTIONS

7,601 FTE extension personnel

6,724 experiment station FTEs

$700 million in combined extension budgets and $956 million

in experiment station budgets

141 experiment station locations covering 171,556 acres.

Battelle Institute NCR Study – 2011

R. Shepard, Executive Director – NCCEA [September 2010]

Most Important Issue Percent

The economy 52

The federal budget deficit 8

Education 8

Health care 8

The wars in Iraq and Afghanistan 8

Illegal immigration 8

Terrorism 4

Energy and environmental policies 4

CNN/OPINION RESEARCH POLL [2010]

"Which of the following is the most important issue facing the country today?"

R. Shepard, Executive Director – NCCEA [September 2010]

Have NOT

heard of their

state Extension

Program

Have heard

of their

state

Extension

Program

62% 38%

3%

5%

23%

39%

30%

Major Challenge:

Very few people know about Extension and the service it provides.

Extremely Familiar

Very Familiar

Somewhat Familiar

Slightly Familiar

Not at All Familiar

Copernicus 2/9

N = 1260

R. Shepard, Executive Director – NCCEA [September 2010]

Have EVER Used

Extension

Have used

Extension in the

pasts 12 months 5%

11%

Major Challenge:

Given the low awareness and familiarity with Extension

– few people have used Extension services

Copernicus 2/9

N = 1260

R. Shepard, Executive Director – NCCEA [September 2010]

Personal Health

23%

Major Challenge:

Consumers who

have sought

help

Copernicus 2/9

N = 1260

58%

36%

28%

28%

13%

11%

10%

4%

Personal Finance

The Environment

Gardening & Landscaping

Family

Small Business

Youth Development

Community Improvement

Agriculture

R. Shepard, Executive Director – NCCEA [September 2010]

Institutional

Decentralization

Downsizing

Regionalization

Privatization

Population Dynamics

Consumption

Diversity

Economic Regionalization

Leadership

Transitions and Capacity

Drivers of Change

R. Shepard, Executive Director – NCCEA [September 2010]

$ - REALITY – at the Land Grant University

More attention to accountability and added value.

Greater consideration for recovering program costs.

Increased reliance on competitive grants and contracts.

Pressures toward non-traditional funding sources.

Creative approaches to partnerships

(both programmatic and budgetary).

R. Shepard, Executive Director – NCCEA [September 2010]

Issues Affecting

Federal, State and County Budgets

Federal Budget Issues – The Domino Affect Defense expenditures

Homeland Security

Government Health Care

Smith-Level Support – mostly, flat for 15 years

State Budget Issues General “less tax” atmosphere

Services: Non-Mandated ≠ Non-Essential

Reactions to future state budget cuts Cuts to CES budgets/positions

Further Revenue Requirements

R. Shepard, Executive Director – NCCEA [September 2010]

Federal Support for Extension and Research

National Institutes of Health

National Institute ofFood and Agriculture

NIH 2010 = $31.0 Billion

NIFA 2010 = $1.5 Billion

NIH budget has grown74% from 2000through 2010

($17.8 billion in 2000 to $31 billion in 2010)

NIFA budget has grown36.5% from 2000

through 2010($1 billion in 2000 to $1.5 billion in 2010)

Note: On Oct. 1, 2009 the Cooperative StateResearch , Education and Extension Service (CSREES) became the National Institute for Food and Agriculture (NIFA)

Battelle Institute NCR Study – 2011

R. Shepard, Executive Director – NCCEA [September 2010]

1995 2000 2005 2010$0

$100

$200

$300

$400

$0

Nominal

Real ($2005)

$Millions

FY 2007 "Bump"in Lieu of Earmarks

Smith – Lever 3(b)-(c)

FROM: Cornerstone Government Affairs [March 2010]

R. Shepard, Executive Director – NCCEA [September 2010]

Generalized Budget for Cooperative Extension

R. Shepard, Executive Director – NCCEA [September 2010]

$57

$ M

illio

ns

$49

$41

$36

$18

$44

$49 $51

$59

FY 10

North Central Region - Cooperative Extension

$39

$58

R. Shepard, Executive Director – NCCEA [September 2010]

Decline in federal funding.

Creates pressure in state and local matches.

States seeking to cut “discretionary spending.”

The Federal-Fiscal “trickle down”

The Effect on Extension Economics

R. Shepard, Executive Director – NCCEA [September 2010]

Public Good vs. Private Good

Public Good involves joint or simultaneous consumption

by many, at least more than one, with a community or

societal benefit

Private Good involves the proprietary use by one, or a

small group, over the use by greater society

R. Shepard, Executive Director – NCCEA [September 2010]

The value of a program to those who do not

directly benefit from the program.

Laura Kalambokidis

University of Minnesota Extension

What is Public Value

FROM: Nancy Franz (Iowa State University Extension).

Presentation – Developing and Sharing FCS‟s Public Value. [2010]

R. Shepard, Executive Director – NCCEA [September 2010]

Why Distinctions Such As:

“public good” and “public value?”

Accountability

Push for Non-Traditional Funding Sources

Targeting & Audience Selection

Attention to Outcomes

R. Shepard, Executive Director – NCCEA [September 2010]

Trends – some new – some renewed

Ensuring Added Value – especially in county-level

services.

Partnerships – involving specific issues, needs

and services.

Enhancing the role of Extension in the mission of

higher education.

Mission

R. Shepard, Executive Director – NCCEA [September 2010]

Trends – some new – some renewed

Focus – clarity in needs and audiences.

More electronic educational venues and approaches

(distance education, eXtension and pod-casts).

Social entrepreneurship across all program areas.

Helping our educators say “no” to the appropriate

things.

Programming

R. Shepard, Executive Director – NCCEA [September 2010]

Trends – some new – some renewed

Multi-County (in state regions) for community

education models.

Multi-State regional specialist models of sharing

campus-based expertise.

Structure

R. Shepard, Executive Director – NCCEA [September 2010]

Extension Trends and Strategies Involve

Mission - redefining

Core Programs – tightening

Audiences – prioritizing

Partnerships – expanding

Accountability – impacts

R. Shepard, Executive Director – NCCEA [September 2010]

Discussion Question

What are (three-to-five) challenges

that lie ahead for Cooperative Extension

in the next 10-years?

How do these challenges relate to:

Mission

Program

Structure

R. Shepard, Executive Director – NCCEA [September 2010]

Research

Academic Education

Extension

The Land Grant University Extending – Connecting – Integrating Our Expertise

R. Shepard, Executive Director – NCCEA [September 2010]

The Land Grant University Extending – Connecting – Integrating Our Expertise

Research Addressing knowledge gap

Academic Education Preparing the next generation

Extension Engagement and

applied problem solving

R. Shepard, Executive Director – NCCEA [September 2010]

• Reinforce our program goals AND our core values.

• Build understanding and consensus for not just what

we do – but why we do it.

• Extend the “store front” of science-based knowledge –

we don‟t just give answers we reach-out and apply

problem solving with clients.

• Show the „chain of events‟ from inputs to results.

• Reinforce professionalism by asking the “so what

happened”

Communicating The Value of Our Work

R. Shepard, Executive Director – NCCEA [September 2010]

1. How does Cooperative Extension impact the

citizens of your state in ways that are so valuable

that the public should support it, even in the face

of compelling, and competing issues for the

public dollars?

2. How do we articulate the value of our work in a

convincing manner for the public – and their

elected representatives who make future funding

decisions that affect Cooperative Extension?

The Challenge

R. Shepard, Executive Director – NCCEA [September 2010]

The Challenge

“Wild ducks make a lot of noise, but they also have the sense to benefit from occasionally flying in formation."

Author: unknown

R. Shepard, Executive Director – NCCEA [September 2010]

Robin Shepard

Executive Director,

North Central Region Cooperative Extension Association

(608) 890-2688

nccea.org