View
19
Download
0
Category
Preview:
Citation preview
MATTHEW MALLARI !
MERCHANDISING BUSINESS MANAGEMENT
PROMOTIONS
BRANDING
BUYING
MPMALLARI@GMAIL.COM !
CELL: +1 (951) 264-7409 !
AT JUST 21 YEARS OLD, MATTHEW MALLARI IS A YOUNG ENTREPRENEUR WITH
KNOWLEDGE AND EXPERTISE IN THE FASHION INDUSTRY WAY BEYOND HIS YEARS. HE
IS A SOON TO BE GRADUATE FROM THE FASHION INSTITUTE OF DESIGN AND
MERCHANDISING WHERE HE WILL BE RECEIVING HIS DEGREE IN MERCHANDISE
MARKETING. WITH OVER TWO YEARS EXPERIENCE IN BRANDING AND MARKETING FOR A
SAN DIEGO BASED COUTURE DESIGNER, MATTHEW HAS COORDINATED SEVERAL FASHION
SHOWS INCLUDING THE KENNETH BARLIS FASHION SHOW, LEONARD SIMPSON’S 10 BEST
DRESSED AWARDS, AND HAS STYLING CREDENTIALS IN SEVERAL PUBLICATIONS
INCLUDING KIRAMEKI, FSHN, JUTE, ELEGANT, BUZZCUT, AND MISS CALIFORNIA 2013
FOR THE MISS CALIFORNIA 2014 PROGRAM BOOK, AND HAS ALSO ASSISTED IN THE
DEVELOPMENT OF SEVERAL UP-AND-COMING MODELS. HIS LATEST VENTURE IS IN
LAUNCHING A CAIRO BASED FASHION LINE !
6 MONTH PLANS
OPERATIONS
FINANCIAL PLANNING
DELEGATING TEAM TASKS
OPERATING STATEMENT
OPEN TO BUY
ASSORTMENT PLAN
RETAIL FLOOR LAYOUT
RETAIL CONCEPT
TREND FORECASTING
PACKAGING
STYLING
AESTHETICS
PRODUCT DEVELOPMENT
INTERPERSONAL COMMUNICATION SKILLS
CUSTOMER ANALYSIS
MARKETING MATERIAL
SOCIAL MEDIA
COMMUNICATIONS
MERCHANDISE PRESENTATIONS
MERCHANDISE BUYING
CREATED A SIX MONTH BUYING PLAN FOR THE LEATHER JACKETS
DEPARTMENT. THIS PROJECT PRESENTS A DEPARTMENT ANALYSIS,
MERCH MIX MODIFICATIONS, AND A SIX MONTH BUYING PLAN ,
DEMOGRAPHICS
18-‐35 MALE & FEMALE
SINGLE/NOT MARRIED 49%
MARRIED W/ KIDS 31.1%
MEDIAN HH INCOME: $52,930
OCCUPTION: PROFFESSIONAL/MANAGEMENT
ECONOMIC SALES TREND (4.0%)
CYBERFIX BY WHITE HOUSE (1.5%)
BLACK/STEAMPUNK MOVEMENT (2.5%)
YOUNG & EMPLOYED (0.5%)
COMPETITION WITH LOWER PRICE POINTS (-‐3.0%)
= 5.5%
SEASONYEAR
PRICE+POINT $650.00 $540.00 $830.00 TOTAL%+OF+TOTAL 40% 45% 15% 100%SIZES SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 25% 40% 20% 10% 5% 100%COLORS GRAY BLACK%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 36%
PRICE+POINT $725.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 8% 30% 30% 20% 10% 2% 100%COLORS BLACK GRAY TAUPE%+OF+TOTAL 45% 45% 10% 100%%+OF+TTL+DEPT. 32%
PRICE+POINT $540.00 $650.00 TOTAL%+OF+TOTAL 60% 40% 100%SIZES XS SMALL MEDIUM LARGE+ XL XXL%+OF+TOTAL 5% 25% 35% 20% 10% 5% 100%COLORS BLACK GRAY%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 21%
PRICE+POINT $540.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL%+OF+TOTAL 20% 30% 30% 15% 5% 100%COLORS GRAY%+OF+TOTAL 100% 100%%+OF+TTL+DEPT. 10.71%
TOTAL 100.00%PIECES 56
DEPARTMENT+ANALYSIS
CLASSIFICATION+3:+FLIGHT+LEATHER+JACKET
CLASSIFICATION+4:+BLAZER+JACKET
CLASSIFICATION+1+:+BIKER+JACKETS
FALL2015
CLASSIFICATION+2:+BOMBER+JACKET
COMPANYDEPARTMENT
ALL+SAINTSMENS++LEATHER+JACKETS
SEASONYEAR
PRICE+POINT $650.00 $540.00 $830.00 TOTAL%+OF+TOTAL 40% 45% 15% 100%SIZES SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 25% 40% 20% 10% 5% 100%COLORS GRAY BLACK%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 36%
PRICE+POINT $725.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 8% 30% 30% 20% 10% 2% 100%COLORS BLACK GRAY TAUPE%+OF+TOTAL 45% 45% 10% 100%%+OF+TTL+DEPT. 32%
PRICE+POINT $540.00 $650.00 TOTAL%+OF+TOTAL 60% 40% 100%SIZES XS SMALL MEDIUM LARGE+ XL XXL%+OF+TOTAL 5% 25% 35% 20% 10% 5% 100%COLORS BLACK GRAY%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 21%
PRICE+POINT $540.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL%+OF+TOTAL 20% 30% 30% 15% 5% 100%COLORS GRAY%+OF+TOTAL 100% 100%%+OF+TTL+DEPT. 10.71%
TOTAL 100.00%PIECES 56
DEPARTMENT+ANALYSIS
CLASSIFICATION+3:+FLIGHT+LEATHER+JACKET
CLASSIFICATION+4:+BLAZER+JACKET
CLASSIFICATION+1+:+BIKER+JACKETS
FALL2015
CLASSIFICATION+2:+BOMBER+JACKET
COMPANYDEPARTMENT
ALL+SAINTSMENS++LEATHER+JACKETS
Fall Plan History 1
MRCH 2200
Actual'('Last'Year' Aug Sep Oct Nov Dec Jan Total
Beg.Month'Stock $531.6 $688.5 $567.3 $990.3 $940.7 $366.4 $4,084.8 Actual'Markdown
STS'Ratio 2.4 3.0 3.3 3.2 1.9 3.7 $ %
Sales $221.4 $230.6 $172.6 $310.0 $493.2 $99.3 $1,527.0 $339.5 22.2%
Sales'%'Total 14.5% 15.1% 11.3% 20.3% 32.3% 6.5%
Markdowns $30.8 $32.0 $33.5 $66.2 $113.8 $63.2 $339.5 Average'Stock
Markdown'%'Total 9.1% 9.4% 9.9% 19.5% 33.5% 18.6% ACT
Purchases $409.1 $141.4 $629.1 $326.6 $32.7 $188.2 $1,727.0 $639.6
End'Month'Stock $688.5 $567.3 $990.3 $940.7 $366.4 $392.1 $3,945.3 Turnover
ACT
Future'Sales Feb 2.4
$108.9
STS'Ratio 1.8 MARKUP'% 59.5%
Plan'('This'YearAug Sep Oct Nov Dec Jan Total Actual'Markdown
Beg.Month'Stock $560.8 $726.4 $598.5 $1,044.8 $992.4 $386.6 $4,309.5 $ %
STS'Ratio 2.4 3.0 3.3 3.2 1.9 3.7 $358.2 22.2%
Sales $233.6 $243.3 $182.0 $327.0 $520.3 $104.7 $1,611.0 Sales'Change'%'
Sales'%'Total 14.5% 15.1% 11.3% 20.3% 32.3% 6.5% 5.5%
Markdowns $32.5 $33.8 $35.3 $69.8 $120.1 $66.7 $358.2 Average'Stock
Markdown'%'Total 9.1% 9.4% 9.9% 19.5% 33.5% 18.6% PLN'''''''''''
Purchases $431.6 $149.2 $663.6 $344.5 $34.5 $177.8 $1,801.3 201.2
End'Month'Stock $726.4 $598.5 $1,044.8 $992.4 $386.6 $393.0 $4,141.6 Turnover
PLN'''''''''''
Future'Sales Feb $1,409.8
223.8 MARKUP'% 59.5%
STS'Ratio 1.8
SAN'DIEGO'FASHION'VALLEY+'FALL''6'MONTH'PLAN
ALL'SAINTS'
6 MONTH BUYING PLAN
APPLIED BUYING
OBJECTIVE WAS TO COME UP WITH A NEW CLASSIFCATION FOR THE FIDM STORE AND PROPOSE A BUYING PLAN THAT CAN MAKE THE NEW PRODUCT PROFITABLE !
PRICE POINTS COST RETAIL MARKUP
ORIGINAL
8.00 19.00 58%
STRIPED
10.00 $25.00 60%
PATTERN
10.00 25.00 60&
Operating Statement
$ %
NET&SALES 34.4 100.0%
NET&SALES $34.4 100.0% CGS 18.3 53.2%
MARKDOWNS $4.2 12.2% GM 16.7 48.4%
EM&DISC $0.2 0.5% OP&EXP 5.0 14.5%
SHRINK $0.1 0.3% P/L 11.7 34.0%
TOT&RET&REDUC $38.9
COST RETAIL MU% MUC% INITIAL&MARKUP 52.0%
BEG&STK $4.3 8.9 150.0% 48.0% GMROI 1.6
NET&PUR $19.1 42.6 55.2% 44.8% $42.5
TOT&STK $23.4 51.5 54.6% 45.4% $73.3
END&STK $5.7 12.6 54.7% 45.4%
%"OF"NET"SALES
TOTAL&STK&COST $23.4 68.0%
FREIGHT $0.6 2.6%
TOTAL&COST $24.0 69.8%
END&STK&COST $5.7 16.6%
COGS $18.3 53.2%
GROSS&PROFIT $16.1 46.8%
CASH&DISC $0.6 3.0%
NET&GROSS&MARGIN $16.7 48.5%
ADVERTISING $0.3 1.0%
PERSONNEL $0.9 2.5%
MERCHANDISING $0.7 2.0%
DISTRIBUTION $1.0 3.0%
TOTAL&INDIRECT $2.1 6.0%
TOTAL&EXPENSES $5.0 14.5%
TOT&PROFIT $11.7 34.0%
(MD+RR)ICD
NS+RR
Department))&&&&Henleys
%"OF"NET"SALESRETAIL
OPERATING STATEMENT
Open To Buy
Feb MarActual/Frcst 8.9 10.4Plan 8.9 10.4Last4YearAct4to4Plan4% 100.00% 100.00%Act4to4LY%Actual/Frcst 2.8 2.1Plan 2.8 2.0Last4YearActual/Frcst 3.2 4.9Plan 3.2 4.6Last4YearAct4to4Plan4% 100.00% 106.50%Act4to4LY%Actual/Frcst 0.5 0.83Plan 0.5 0.6Last4YearActual/Frcst 15.60% 16.90%Plan 15.60% 13.00%Last4YearActual/Frcst 3.71 5.0Plan 3.7 5.0Last4YearActual/Frcst 8.6 9.67Plan 8.3 9.9Last4Year TOTAL
Open-to-Buy 0.3 0.23 0.53
Receipts
EOM
BOM
Monthly-STS-Ratio/-Season-Turn
Sales
Markdown-$
Markdown-%
OPEN TO BUY
EXECUTIVE SUMMARY OBJECTIVE CREATE PRODUCTS FOR A NICHE INDUSTRY WORTH OVER $80,000,000,000. ESTABLISHING OURSELVES AS A PREMIER CHILDRENSWEAR RETAIL STORE TARGETED TOWARDS DOUBLE INCOME FAMILIES WITH YOUNG BOYS.
GOALS KINGSTON’S GOAL IS TO BE THE PREMIER SHOPPING DESTINATION FOR THE FOCUSED TARGET CONSUMER IN THE CHILDREN’S MARKET FOR BOYS ESTABLISHING A PRESTIGIOUS IMAGE IN PRODUCING HIGH QUALITY LUXURY CLOTHING
PROJECT OUTLINE •DEFINED CUSTOMER NICHE: BOYS-‐ONLY CLOTHING STORE •TARGETING A GROWING MARKET OF CHILDREN 6-‐10 YEARS OLD •OFFERS TECH ACCESSORIES IN THE FITTING ROOMS •MADE IN THE US (PERCEIVED HIGH QUALITY) •PRESTIGIOUS IMAGE •PLACEMENT IN DUBAI MALL (HEAVY FOOT TRAFFIC
DEVELOPED A MENSWEAR CONCEPT FOR BRAND MANAGEMENT WHERE WE WERE REQUIRED TO DEVELOP NEW IDEAS TO MAKE OUR CONCEPT UNIQUE. OUR DIFFRENTIATOR WAS NEW AGE TECH. !
BRAND DESCRIPTION
CAPE&COSMO IS A PREMIER MENSWEAR BRAND THAT CREATES TIMELESS PIECES FROM SHIRTS, JACKET, SWEATERS, AND PANTS ONLY USING A NEUTRAL EARTHY TONE COLOR PALETTE THAT IS PRODUCED BY HIGH TECH EQUIPMENT SUCH AS LASER TECHNOLOGY THAT IS SUSTAINABLE TO THE ENVIROMENT. THE MEANING OF CAPE & COSMO IS INSPIRED BY TWO DIFFERENT THINGS.
MEMORABILITY
CAPE&COSMO WILL RAISE BRAND RECOGNITION BASED ON THE MINIMAL NEUTRAL PRINTS OF ERODED LINE TEXTURE, WHICH DEFINES THE MEANING OF CAPE&COSMO
BRAND PROMISE
“…TO BE THE PREMIER MENSWEAR BRAND THAT INSPIRES A MAN TO FEEL CONFIDENT ABOUT HIMSELF, WHILE ALLOWING HIM TO DISCOVER THE INNATE MASCULINITY AND CHARISMA LONG SOUGHT AFTER, BUT POSSESSED ALL ALONG.”
BRAND PERSONALITY
AMBITIOUS
CHARASMATIC
BOLD
CONFIDENT
RUGGED
VIRILE
DOES NOT APPEAR AS EXCLUSIVE AS ITS COMPETITORS
ALL MEN WANT CAPE & COSMOS IN THEIR CLOSET; TOUCHES ALL MALE CONSUMERS
SEMI-ELITE MARKET SEGMENT; HIGH PRICES, BUT DURABLE AND APPEALING TO ALL MEN
SEASON VERSATILITY, OUTDOOR AND INDOOR FUNCTIONS, MEDIUM FORMALITY
POD
LUXURY GOODS
HIGHER INCOME LEVELED CONSUMER IS
ABLE TO BUY AND ACCESS AT A HIGH
END STORE IN A MALL
SIMILAR PRICE POINTS
SIMILAR PRODUCT
CATEGORIES
SIMILAR STORE EXPERIENCES
POP
IN THE PAGES YOU ARE ABOUT TO TURN TO YOU WILL BE VIEWING MY PROFFESSIONAL WORK WHICH WILL INCLUDE A PRESS RELEASE KITS TEARSHEETS FROM EDITORIALS, LOOKBOOKS, AND MOOD BOARDS !
KEY QUALIFICATIONS Displays a collaboraVve work ethic and a superior level of adaptability and iniVaVve Outstanding combinaVon of communicaVon, interpersonal, organizaVonal and leadership skills VersaVle and energeVc; demonstrates high levels of personal commitment and dedicaVon Self-‐directed and dependable; works autonomously without supervision Merges solid interpersonal and communicaVon skills to develop strong customer relaVonships Blends integrity and innovaVve thinking to ensure first-‐rate customer saVsfacVon Displays strong decision-‐making talents, criVcal thinking skills, and an unwavering drive to excel
EXPERIENCE Execu3ve Assistant Responsible for administraVve duVes Building client relaVonships through networking Overlooking business operaVons in product development and markeVng material Took care of client appointments with the designer on site Director of Marke3ng Develop markeVng material in forms of fliers, video reels, and ad campaigns. Liaison with PR firm to publish press releases, magazine editorials, blogs and web publicaVons Raised traffic and the increase of followers on Instagram and Twiier to 50-‐100 followers each month
Special Events Coordinator Green light events and venues Set pricing of Vckets and contact sponsors Responsible for model casVng and garment selecVon CreaVng mood boards and booking hair and makeup arVsts Walkthrough with A/V tech crew and producer to rehearse show program Fashion Stylist Image consulVng for clients who are aiending galas and private events Pulling wardrobe selecVons for editorial shoots Dressing models and advising hair and makeup teams In charge of ways to reinvent the brand visually to catch target markets needs and wants ADDITIONAL SKILLS
Computer Skills: Microsok Office Suite (Word, Excel, PowerPoint, Publisher, Outlook Express)Adobe Photoshop & Adobe Illustrator Languages: Bilingual English and Tagalog
July 2012- November 2014 SAN DIEGO,CA
EDUCATION July 2012–June 2015 Fashion InsVtute Design Merchandising Associate Arts: Merchandise MarkeVng
Recommended