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By rethinking our business we’ve taken a huge step forward in the digital space.
We’ve positioned ourselves for the future and are fast on our way to repositioning
our medium as one on the cutting edge of innovation.
- Dan Mason, President and CEO of CBS Radio
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there are
219,537,606 internet users in the united states
72.3% of the population
Source: 2008 Miniwatts Marketing Group
exponential growth
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broad reach
Traditional RadioPeaks during morning and evening “drive-time”
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num
ber o
f use
rsbroad reach
Dayparting Streaming SpotsUtilize the “At Work” day part with :30s or :60s spots
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August 2008: CBS Radio declared most listened to online radio service in the comScore Arbitron Online Radio Ratings
WCBS-AM in NY launches first online stream
2004 2005 2006 2007 2008
The next 11 online streams are launched
100th online stream launches
CBS Radio becomes most listened to online radio
service
CBS Radio signs exclusive agreement to power AOL
Radio
Our History
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Total National Monthly Streaming Inventory
57,900,000 + streaming sessions
9,200,000 + unique listeners
World’s Biggest Audio Streaming Network
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Target the entire country with AOL and Yahoo!
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Target Texas
Pre-rolls FeaturedBanners
Streaming Spots
Synchronized Banners
5%
+
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Monthly streaming sessionsCBS 720,827
AOL/dfw 293,783Yahoo/dfw 311,666
Monthly streaming listenersCBS 163,777
AOL/dfw 33,138Yahoo/dfw 41,421
broad reach
Target Dallas
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RADIO is an AUDIO MEDIUMThe Ear is our Business
CBS RADIO DALLAS’ average per session listening time is approximately 2 hours and 50 minutes!
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the assets
Streaming Websites
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Pre-roll VideosAudio/video Pre-roll (:15s)Mandatory Viewing
the streaming assets
Featured Banners180x150Placing a prominentstamp on thelistening experience
Streaming Spots and Synchronized BannersClient’s banners appear when their streaming spot airs
“Open the Player Now and Click on the Banner!”
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Geo-targetingDifferent ads in different locations in the same stop sets
geo-targeting
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the website assets
Bannersonline advertisements create awareness and click-throughfor clients
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Standard banner sizeseach format has several standard creative sizes, all IAB compliant for maximum compatibility
the website assets
728x90
234x60
300x250
160x600
Major
468x60 120x90
120x60
125x125
Also Runs
180x150
Streaming
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beyond the inventory
Half-Off DealsDrive revenue from the sale of half price gift certificates to restaurants, spas, golf courses and much more (at a discounted rate) on the stations website.
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World Now The video platform on all CBS Radio websites
Ñ Can showcase all types of videos, including sports, news local contests, artist performances, original content and more
Ñ Sell pre-roll assets
Ñ Create a custom player and custom content for your client
beyond the inventory
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beyond the inventory
Now Playing
► See what is playing currently on a station
► Purchase the song via iTunes or Amazon
►Dedicate a song
► View station history
► Share the station via Email or AIM
► Search tracks
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Holiday Hub Sites The one-stop shop for all major holiday content and deals
► Features holiday photographs and voting polls
► Dedicate songs
► Vote on holiday contests, best love songs etc.
► Gift and dining suggestions and deals
beyond the inventory
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independent reporting
▶ Accurate and thorough documentation confirming execution
▶ Monitor campaign performance to ensure success
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