View
67
Download
0
Category
Preview:
Citation preview
Till Toppers Case Study| Pádraig O’SheaUK FIELD SALES
NISA, FARRINGDON, LONDON, EC1M 6HA
Situation:
Target:
• Large Tesco Superstore – Cabra Dublin – low ROS 330ml pure
• Unable to place pure 330ml in FOSC due to planogram
• Agreed with head office to place x3 330ml till toppers in store for €1.50 promotion.
• To increase Vita Coco visibility in store.• To get encourage first time customers
through impulse buying.• Ensure rate of sale of 330ml increases.
GROCERY CONVENIENCE CASH & CARRY HEALTH & FITNESS
STAR
Till Toppers
Add Store / Depot
Exterior Photo Here
Add BDE Photo Here
NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS
Activation:
Add Before & After
Activation Photo’s
Here
NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
Grocery Convenience CASH & CARRY HEALTH & FITNESS
Results:
28-Jun
30-Jun
2-Jul
4-Jul
6-Jul
8-Jul
10-Jul
12-Jul
02468
101214161820
unit sales
unit sales
2560%Sales Uplift
NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
GROCERY CONVENIENCE CASH & CARRY HEALTH & FITNESS
Results:
)
NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS
Results Continued:
• 2560% sales uplift within 10 days of till topper activation
• 1460% week on week sales uplift.• Post promotion; sales dropped but only
by around 3 units/day so sales still remain higher than before.
Key Learnings:
• Front of store placement is key to driving sales.
• Till toppers are an effective way to encourage new customers through impulse buying.
• The above tied in with storing promotion drives sales in the long run as can be seen in the high rate of sales post promotion.
NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS
Results Continued:
• Text• Text• Text
Key Learnings:
• Text• Text• Text
+£XXX
-XX%
Henry Mills
£XX,XXX
INCREMENTAL SALES IN ANNUALLY FROM IMPLEMENTING & MAINTAINING A PERFECT STORE
(THE NUT PROJECT)
Recommended