CASE STUDY ASSIGNMENT [Additional Guidance]

www.bradford.ac.uk/management

CASE STUDY ASSIGNMENT[Additional Guidance]

Task (1a):

Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’ advocated by Burns (2011, pp. 34).

Does your analysis support Burns criteria for distinguishing between ‘owner-managers’ and ‘entrepreneurs?

Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process?

What do you personally conclude about the key factors for entrepreneurial success?

Task (1a):

Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’advocated by Burns (2011, pp. 34).

Does your analysis support Burns criteria for distinguishing between‘owner-managers’ and ‘entrepreneurs?

Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process?

What do you personally conclude about the key factors for entrepreneurial success?

EVENT

•Pre Launch•Launch•Post Launch

Burns Start-up Influences

Antecedent Influences• Family

• Ethnicity• Gender

• Education• Previous employment• Religion

• Social group• National culture

Start-up Influences

Situational Factors• Employment

• Unemployment• Immigration• Economic

opportunity• Push v Pull

Personal Character Traits· Need for independence· Need for achievement· Internal locus of control· Ability to live with uncertainty & take risks

· Opportunistic· Innovative· Self-confident· Proactive & self motivated· Visionary with flair· Ability to live with uncertainty & take greater risks

Burns Start-up Influences: Personal Character Traits

•Need for independence

· Need for achievement

· Internal locus of control

· Ability to live with uncertainty & take

risks

· Opportunistic· Innovative

· Self-confident· Proactive & self

motivated· Visionary with flair· Ability to live with uncertainty & take

greater risks

Owner Manager Entrepreneur

Burns Start-up Influences

Antecedent Influences• Family

• Ethnicity• Gender

• Education• Previous employment• Religion

• Social group• National culture

Start-up Influences

Situational Factors• Employment

• Unemployment• Immigration• Economic

opportunity• Push v Pull

Personal Character Traits· Need for independence· Need for achievement· Internal locus of control· Ability to live with uncertainty & take risks

· Opportunistic· Innovative· Self-confident· Proactive & self motivated· Visionary with flair· Ability to live with uncertainty & take greater risks

Entrepreneur - People[Who & Why]

Entrepreneurship - Process [How?]

Growth Theories

Timmons Burns Bygrave Burns Timmons Frese Bolton & Thomson

EVENT [

WHAT &

WHEN]

Pre LaunchLaunchPost Launch

ConceptionExistenceSurvivalGrowthSuccessTakeoffMaturity

Core & Desirable Attributes

Start Up InfluencesPersonality CharacteristicsAntecedentsSituational Factors

InnovationTriggering EventImplementationGrowth

IdeaPersonal AttributesKnowledge of CompetitorsKnowledge of CustomersMarketing StrategyResources

FounderOpportunityResourcesTeam

PersonalityHuman CapitalActive PerformanceEnvironmentNational Culture

FocusAdvantageCreativityEgoTeamSocial

Growth Theories Entrepreneur -

People[Who & Why]

Entrepreneurship - Process [How?]

Themes

EVENT [

WHAT &

WHEN]

Pre LaunchLaunchPost Launch

· Conception· Existence· Survival· Growth· Success· Takeoff· Maturity

· Timmons· Burns· Schumpeter· Kirzner

· Bygrave· Burns· Timmons· Frese· Bolton &

Thomson· Sarasvathy· Markman &

Baron· Steve Blank

· Business Model

· Lean Start Up· Effectuation· Pattern

Recognition· Creativity· Innovation· Social Capital· Self-Efficacy

• Briefly introduce entrepreneur and terminology

• Apply and discuss Burns

• Discuss limitations and extend discussion using appropriate theory

• Conclusion

Task (1b):

Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?

Task (1b):

Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?

Evaluation – Goes in Appendices

GET TESTAPPLEGATE TEST

REFLECTION FROM TASK 1A

Reflection

NARRATIVE v SW [OT]

Recommendations

NARRATIVE v TOWS

GOOD LUCK

I hope you enjoy completing the assignment and I look forward to

reading your responses.