Career Networking: Utilizing LinkedIn and Other

Career Networking:Utilizing LinkedIn and Other

Social Media ToolsBrian White, College Relations Manager, Payless ShoeSource

Sara Clayton, Assistant Director, University Career Center

Today’s PresentationIntroduction to NetworkingNetworking OnlineLinkedIn: Recruit Your JobUniversity Career Center: How We Can Help

Introduction to NetworkingWhat is “networking”?

Connecting with others to build professional relationships and gather information

Why should I be networking?70-90% of all jobs are not postedSurvey of 45 large companies suggests1…

Most positions are filled internally but…Referrals are the #1 source of external hires

1Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009. Accessed October 8, 2009 at: http://www.careerxroads.com/news/SourcesofHire09.pdf

Networking OnlineWhat is “social media”?

Online networking platforms like… Facebook LinkedIn Twitter MySpace YouTube Blogs

Why network online?Easy to connect with those you know (and those

you want to know)Personal marketing tools – promote yourself

Networking OnlineAre employers really looking for me online?

45% surveyed by CareerBuilder are screening candidates on social networking sites2

35% dismissed a candidate based on negative online information

18% solidified a hiring decision based on positive online information

2CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi

Networking OnlineClean up your online image…

Google yourself – what’s out there?Delete inactive accounts & update active onesRemove any “dirt”Utilize privacy settingsAsk contacts to “keep it clean”

Networking OnlineBuild your personal brand…

Who is your target audience? What can you offer these people?How can I connect with them online?

LinkedIn: Recruit Your JobWhy LinkedIn?Build your profile on LinkedIn

Status: Your status message allows you to share professional updates with your network Photo: Your professional photo allows those you’ve met and previously worked with to quickly identify you.

Summary: Summarizing your professional experience and goals allows other users to quickly learn about your background and interests.

Experience: Your professional experience is displayed along with any recommendations you have received. Similar to your resume.

Education: Your educational background is displayed along with associated activities and honors.

Additional Information: Your websites, interests, groups & associations and honors & awards.

Recommendations: Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you. Similar to references.

Q&A: LinkedIn Answers allows you to showcase your knowledge and interests.

Contact Settings: Your preferences for contact, types of opportunities interested in and privacy settings.

LinkedIn: Recruit Your JobNetworking Search Strategy Strategy: Plan your search strategy

Define who/what you are looking for: job titles, companies, locations Define keywords: skills, certifications, associations, conferences Define where you will look: search engines, networking sites, job

boards Search: Begin your search Refine: Refine your search strategy

Filter: try different combinations Fish: find more contacts in your results Flip: what groups are your contacts in?

Build: Build your network – who else do contacts know?

LinkedIn: Recruit Your JobBuild Your Network

Find current professional network on LinkedIn Company Recruiters Company Contacts University Alumni Use your network contacts to get introduced to others

Join Groups Participate in and/or post discussions Network with group members – you can send messages to most Join common groups with specific contacts you want to reachQ&A

Showcase your knowledge and talent

LinkedIn: Recruit Your JobCompanies

View employeesRelated companiesCheck “new hires” section to see if still hiring Jobs

Advanced People Search Location Job TitleCompany School Industry

LinkedIn: Recruit Your JobMarket Yourself Find the right contact: Hiring Manager, Recruiter and/or Key Department Contact Develop your first impression: What will you say/write? Identify contact information & make contact:

Network & Connect via LinkedIn Ask for introduction through current contact Send Inmail Send invite to connect

Email Google search to find email pattern for company Email resume with cover letter

Phone Call Find company phone number at site like Hoovers Call and ask to be connected to name & position

Network: Every interaction is an opportunity to network

LinkedIn: Recruit Your JobMarket YourselfBuild Your Brand:

LinkedIn FacebookTwitterBlogsGroups (LinkedIn, Facebook, Google, Yahoo, etc.)

Build Your Network: Invite othersAsk for helpBrand your electronic signature

Recruit Your Job: Example (LinkedIn)Find top employers in Kansas City with Google

“top employers of Kansas”View Company WebsiteSearch LinkedIn for people from that company

Company “Garmin” & Location “66213”Network via LinkedIn (introductions, Inmail, invite)

Workaround for contact infoLook for email patterns

FirstName.LastName@company.comView Hoover’s

Phone number

Recruit Your Job: Example (Position)Find a position you want on a job board

Sample Job PostingView Company Website

Research CompanySearch LinkedIn for people from that company

Workaround to find Senior System Engineer at SymantecAdvanced search LinkedIn for KU alumLook for email patterns

FirstName_LastName@company.com

Start Networking!

Recruit Your Job: Bonus Idea!You can use Google to find interesting career information!

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University Career Center:How We Can Help

Online Career Resources: KUCareerHawk.comMost content is open-access (non-KU students)

KU Edwards Campus students visit us at…KUCareerHawk.com/EdwardsCampus

KU alumni visit us at…KUCareerHawk.com/Alumni

Questions?Thank you!