Cardio Revolution - Alternative Cardio Products

CARDIOREVOLUTION

the next levelin fitness products

and trends

Core Health & Fitness, LLCDustin Grosz, President & C.O.O.

Sales of cardio equipment are better than ever

Cardio equipment sales are beating pre-recession figures

Cardio equipment sales are beating strength equipment salesSource:

Fitness Industry Trend ReportFISA 2012

TREADMILLSELLIPTICALS/

CROSS TRAINERS STATIONERY BIKES

top 19% in salestake over 30% in salesleads all cardio products,

topping 43% in sales

The BIG Three

CARDIO TRENDS

Sales of recumbent bikes have overtaken uprights

Steppers are declining, but StepMills are coming back

Treadmills & Ellipticals significantly outpaced

other cardio units in sales and popularity among all age groups

Treadmill Training and Elliptical Training

rank in the top 5 fitness activities

among all age groups in 2012

source: IHRSA

source: SGMA/ SFIA

With treadmills and ellipticals dominating the field,

manufacturers are looking to combine the best that both have to offer ...

and as a resulta NEW CATEGORY

has emergedin fitness products

and concepts.

ALTERNATIVE MOTION equipment

the next big thing in cardio

c

c

ALTERNATIVE MOTION equipment

with benefits of the elliptical(giving users a greater range of motion

with zero impact)

merges the benefits of the treadmill,(letting users choose

stride length, pace, and grade)

ALTERNATIVE MOTION equipment

INTEGRATING Alternative Motion

Equipmentinto your facility

with Alternative Motion

equipment.

Option A: replace similar equipment

(treadmills, ellipticals)

with Alternative

Motion equipment.

Option B: replace equipment of declining popularity

(stair steppers,

upright bikes)

(we recommend B.)

Several manufacturers have entered this category,and its success is growing.

At Core (Star Trac/ Stair Master), we believe Alternative Motion equipment is here to stay

and could become the third most popular type of cardio equipment.

However,Alternative Motion

equipmentmost likely

will notbeat treadmillsor ellipticalsin popularity.

BALANCE IS CRITICAL.Alternative Motion is

an emerging concept,

and customers may not be

familiar with it.

Stocking the floor with too

much, too sooncould be

a mistake.

STARTSMALL.

We suggest replacinglesser-used modalitieswith Alternative Motionequipment.

This gives facility operators

the chance torefresh their equipment,

modernize their floor,and offer something

new and excitingto their clients.

Based on client response, facility operators can decide how much space they want to devote to Alternative Motion equipment.

WHAT’S NEXT

Almost every majorfitness equipment

manufacturerhas created an

Alternative Motionproduct.

Core will be introducingits newly

redesigned TreadClimber™.

• How big will the Alternative Motion equipment category get?

• How do manufacturers measure design success?

Questions

• How will motion and design change the cardio landscape?