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RPO service centers have flourished in countries like India and Philippines for past decade. In the last few years since the onset of the global financial crisis and recent “Arab Spring”, new emerging markets from different countries have entered the outsourcing field. South Africa in particular has even joined the BRIC countries as a viable location. Western based service providers are already entering Africa through their investments in other countries like Morocco, Kenya, and Nigeria. This however is only the tip of the iceberg. Next year new countries like Ghana, Angola, Namibia, Tanzania, and Mozambique among others will see increases in the amount of foreign investment and growth of recruiting services. Chinese and Indian investors are already aggressively penetrating the African market in various industries. Recruitment Process Outsourcing is poised to take off given the growth potential throughout the entire region. Labor costs in various countries throughout Africa offer more competitive rates than India and Philippines for traditional service center support of companies from The United States and European Union countries including United Kingdom. Call centers have already sprung up in even the most surprising locations. Infrastructure and communication services unlike that of some developed countries is even more advanced in various locations. Manpower is abundant and eager to develop. Education at some universities is even accredited by the U.S. Department of Education just like in any American college. As Africa enters the global arena of locations from which back-office RPO service delivery can be supported, the industry will see the competition heat up for best place to operate from. Africa – “the new kid on the block” is here!
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RPO Spotlight:Emergence of Africa
Greg CardenasPresident & COO
Armada Human Capital
Greg’s Introduction
• 20 years progressive HR experience with emphasis on Recruiting and Technology– 50/50 corporate vs outsourcing service provider
• First to implement Recruitsoft globally (aka: Taleo at HP)• First to obtain a patent on a recruiting process (aka: LiveRecruiting)• First Global Recruiting CoE Leader at Convergys
– Developed the first and largest global RPO service delivery model• Specialized in delivering RPO from new emerging markets
– As in anywhere excluding India, China, Brazil, Philippines, Mexico• Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices
– Launching soon!
KPMG – Accenture – SAP – DataWorks - Grant Thornton - Trading Technologies – KPMG – Accenture – SAP – DataWorks - Grant Thornton - Trading Technologies – eHitex – HP – AstraZeneca – Kenexa – Convergys - 247HReHitex – HP – AstraZeneca – Kenexa – Convergys - 247HR
KPMG – Accenture – SAP – DataWorks - Grant Thornton - Trading Technologies – KPMG – Accenture – SAP – DataWorks - Grant Thornton - Trading Technologies – eHitex – HP – AstraZeneca – Kenexa – Convergys - 247HReHitex – HP – AstraZeneca – Kenexa – Convergys - 247HR
Agenda
1. Africa 1012. Business in Africa3. Outsourcing to Africa4. African RPO Industry5. 2012 and beyond6. Questions & Answers
AFRICA 101The basics
Poll Question 1
• What is the first thing you think of when you think of Africa?– Wild animals– Desert or jungle– ‘Arab Spring’– Something else
What do you think of Africa?
Anybody thinking of these guys?
Did anyone think of this?
Interesting Facts about Africa Population of Nigeria (most populous country in Africa)
162 million peopleThat is slightly more than half the population of USA!
Population of Cairo (most populous city in Africa) Approximately 16 million people in metropolitan area
That is equal to 2 New Yorks! Most popular country to visit is Egypt
Followed by South AfricaOther top tourism countries in Africa include; Kenya, Tanzania,
Mozambique, Gambia, Senegal, Morroco, Tunisia 2100 to 3000+ languages
That is 2-3 times more than in Asia!
Poll Question 2
• How many countries are in mainland Africa?– 27– 32– 47– 54
True Size of AfricaBigger landmass than:United StatesChinaIndiaMexicoPeruFranceSpainPapua New GuineaSwedenJapanGermanyNorwayItalyNew ZealandUnited KingdomNepalBangladeshGreece…combined!
BUSINESS IN AFRICAThe economics
Who is Investing BIG in Africa?
Courtesy CNN August 2011
Trade Increased with US & EU
Courtesy CNN August 2011
What is Driving the Trade?
EXPORTS
• Palm oil• Gold and diamonds• Oil• Cocoa• Timber• Precious metals
IMPORTS
• Machinery and equipment• Chemicals• Petroleum products• Scientific instruments• Foodstuffs• Medicine
Foreign Direct Investment - FDI
Courtesy beyondbrics.com December 2010
Poll Question 3
• What’s your interest in Africa?– Thinking about RPO as a possible client– Thinking about RPO as a possible service provider– Research– In general an interesting topic
OUTSOUCING TO AFRICAAll roads lead here
Why is Africa Better Suited?Y
early
Sal
ary
Cos
t in
US
Dol
lars
LABOR COSTS
Courtesy kpoexperts.com
Kenyan Example
Why is Africa Better Suited?LANGUAGES SUPPORTED
Why is Africa Better Suited?
Why is Africa Better Suited?
KenCall Example
http://www.youtube.com/watch?v=IPOEfolqc4Y
AFRICAN RPO INDUSTRY Emerging market
Recruiting Service Providers
• Armada• Kelly• Adecco• Manpower
• Aon/Hewitt• IBM• PWC• Alexander Mann
……and many more, however most providers are not offering full-service RPO and many more, however most providers are not offering full-service RPO but rather limited services and only supporting a few regional countries. but rather limited services and only supporting a few regional countries.
……and many more, however most providers are not offering full-service RPO and many more, however most providers are not offering full-service RPO but rather limited services and only supporting a few regional countries. but rather limited services and only supporting a few regional countries.
Armada DifferenceSupport domestic and foreign clientsProvide all full-service RPO & HRO solutionsExpand footprint to cover 90% of the continentPartner with competitors to round-out their service
offerings and penetrate more countries Introduce our new “made in Africa” ATS which is
easy to use, can be implemented in a few hours, social media enabled, and very affordable
Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!
Recruiting Process Outsourcing Services Offered:
Sourcing
Resume/CV Scanning &
Parsing
Candidate/Applicant
Surveys
Executive Search
Employment Branding
Applicant Tracking
Systems
Staff Leasing
Assessment & Selection
Applicant Screening
Interview Scheduling
Interviewing
Offer Letter Management
Background Checks
Reference Checks
Management Reports
Candidate Support
Hotline
Recruiting Systems
Implementation
Career Fairs & Events
College/University
Relations
Social Media Campaigns
Recruitment Training
Candidate Relationship
Management
Job Posting
Recruitment Marketing &
Advertising
Job Descriptions
Manpower planning
Strategy Development
Recruitment Advertising
Special Projects
Armada “Full-service” RPO
Your leading one-stop HR services provider in Africa
HR Information Systems
& IT
Performance
Management
Absence Management
Document Management
Talent Management
Vendor Management
Compliance
Learning & Development
Succession Planning
Program Management
Onboarding
Global Mobility &
Relocation
Start-up HR Support
Services
Candidate Travel
Management
Vendor Management
Health & Benefits
Payroll
Time & Attendance
Total Rewards
Expenses Management
Compensation
Compensation Survey
Management
Compensation Analysis
Salary Structures
Global Compensation
Surveys
Executive Pay
Employee Surveys
Management Consulting
Social Media Campaigns
Armada HRO
2012 AND BEYONDThe beginning of the paradigm shift
Recruiting Predictions for 2012Kevin Wheeler, ERE.net
1. Internal Recruiting Goes Mainstream
2. Social Goes Mobile3. Just-in-time Sourcing and
Recruiting4. Continued Rise of
Contingent Workers5. The Beginning of Applied
Analytics
Greg Cardenas, Armada HC1. Social media will overtake
job boards as primary sourcing channel
2. PC based ATS is dead3. Demand for back-office
RPO support will surge4. Online video-on-demand
resumes & CVs emerge5. Resume/CV standardized
globallyCourtesy ere.net January 4, 2012
90% of active job seekers use social media at at least once a week.
48%of active job seekers agree that interacting with a company via social media gives them a stronger connection to the company brand.
80% of passive job seekers use social media at least once a week.
52%of passive job seekers agree that interacting with a company via social media gives them a stronger connection to that company's brand.
Companies hiring though social media:
Outsourcing Your Social Media Campaigns is Smart
New applicant tracking system (ATS)Simple to useAffordable for any size organizationIntegrated with social media (Web 2.0)Import resumesReal-time reportingCareer portalMust have for managing all your recruiting activitiesEasy to administer and get started right awayEstablish as many internal and external candidate networks
Armada Recruiter“The Social Media Recruiting Killer App”
Armada RecruiterLaunching January 30, 2012!
Thank You
Greg CardenasPresident & COOArmada Human CapitalNairobi, KenyaEmail: greg@armadahc.comSkype: greg.cardenasPhone: +254-20-397-2222Mobile: +380-93-530-7336
Chicago203 North La SalleChicago, IL 60601United States of AmericaTel: 312-346-2030 Fax: 312-346-9603
NairobiPurshottam Place, 4th FloorP.O. Box 66217-00800 Nairobi, KenyaTel: +254-20-360-1000Fax: +254-20-360-1100
JohannesburgOld Trafford 4, 3rd FloorCnr Boundary & Carse O Gowrie RdIsle of Houghton, 2041Johannesburg, South AfricaTel: +011-484-5005Fax: +011-484-5004
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