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Funnel
Programmatic
Audience Building
Media Investment
Lunch Bite
ProspectingSearch - contextual display - 35-55 females
RemarketingEvent, testimonial videos, how to bring it up with your partner, myth busting, the application process
CTAEvent, enquiry, email list
Fostering Funnel
ProspectingSearch - ALWAYS ONDisplay - Sometimes
RemarketingALWAYS ON
CTAALWAYS ON
Fostering Funnel
How Programmatic Advertising Works
3rd party audience data cloud
Ad exchange
Guardian
Youtube
facebook Your.gov.uk/Fostering
Your.gov.uk/Volunteering
Council Advertising Network
Stack
Your.gov.uk/Sharelives
Infrastructure
Source - WPP - Programmatic spend in 2006 was zero
Advertisers Shift spend to Programmatic
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