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CAMPFIRE
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WELCOME TO TRIPLYThe best stories come from great experiences. This is more than a
travel app. Triply is about creating awe-inspiring trips that are
remarkable. This is a new age of traveling. Travel Triply.
T H E N A M E
Triply is a culmination of key insights, resulting in a name that
portrays a travel planning mobile application unlike any other. The
rst part of the name, Trip, is the core of the brand name and the
foundation of the applications function - a travel planning service.
The ly added to the end of Trip is the extension that goes beyond
the regular experience and enhances it. Furthermore, it is no
coincidence that Triply sounds similar to the word triple.
The idea of triple is rooted in the applications functionality, being
capable of 1) planning, 2) discovering, and 3) enhancing ones travel
experience. These three functionalities come together to deliver an
unparalleled vacation experience service on the market, leaving great
memories and a lasting smile.
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T H E L O G O
The logo created for Triply boasts a simplistic design. The font used
for Triply is aesthetically pleasing and readable. It creates a balance
of playfulness while portraying a professional and trustworthy service.
One aspect of the logo is a subtle smiley face located at the end of
the word, using the P and the Y as eyes and a smile respectively.
The reasoning behind the smile is, when Triply is used to plan a
vacation, the experience it gives the user will leave them with
amazing memories and a smile on their face. The eye within the P
relates to the planning experience the app oers. It takes the users
preferences, the users perspective, and lets them see the trip exactly
as they want to see it.
The letter P, which resembles a monocle, is focused on the
enhancing ability of Triply. The monocle enhances the vision of the
user - letting them discover a trip full of experiences they did not
know existed.
Finally, the colors that were chosen are a result of careful
consideration and application of color theory. Triply serves to instill
warm, energizing, and welcoming emotions within its users. This
emotion is achieved best through the use of orange. Orange is a
vibrant and engaging color that represents: energy, cheer,
excitement, adventure, and warmth; all emotions that serve as the
foundation for Triply. Campre paired orange with its
complementary color, blue, and the other two secondary colors,
green and purple to fully connect this dynamic branding scheme.
L O G O
C O L O R S
PANTONE 151 C
CMYK: 2, 51, 96, 0
RGB: 241, 145, 40
P 360
63, 2, 89, 0
104, 185, 86
P 298
65, 22, 1, 0
79, 163, 216
P 2587
58, 81, 0 , 0
128, 80, 160
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T A G L I N E
When writing a tagline, the main focus was to remember the target
market. Campre derived a tagline that drives home the brands
principal message. For Triply, the app focuses on taking the travel
destinations and customizing them for the user.
Trips Revolving Around You.
It is Triplys way of saying you are the priority; you matter the most.
Juxtaposed with a typical vacation structured around a location, Triply
takes the destination and ts it to your wants, needs, and desires.
The idea that the vacation revolves around the user is the very
foundation of what our app serves to do.
F E A T U R E S & B E N E F I T S
Triply is focused on delivering an easy, seamless experience to the
consumer as they plan their trip. As a result, Triply features trip
preference presets that have pre-programed suggestions based upon
the users length of stay and type of trip. The types of trips include
Romantic Getaway, Family, Business, and Friends. If these presets do
not apply, there is always an option to create a custom trip.
When rst opening the app, users are greeted with the option to
connect their social media accounts to their Triply account. Through
this connection, Triply can suggest an itinerary tailored to the
consumers preferences, especially if they link Triply to their
Facebook account. This feature is also a way for users to share their
trips and experiences directly from Triply onto their social proles.
The app will make suggestions for dierent categories such as food
and entertainment; and assist in reserving/booking the attraction or
experience.
Triply uses VS Publishings partnerships to give the consumers
exclusive deals and perks called Goodies. Goodies are added
benets that are only available by booking through Triply. These
benets come in the form of saving money or tangible products, and
focus on giving the consumer a personalized and enhanced vacation.
There are dierent tiers of Goodies, where the bottom tiers include
perks such as discounts or free products (free dessert, take-home
mug, etc.). The top tier of Goodies are experience-based
enhancements such as the opportunity to take photos on the set of
La Nouba, sit in the Kiss Seat at Sea Worlds Shamu show, or an
interactive attraction map. These Goodies would be suggested by
Triply to the partner network and implemented by the partners
themselves. Ideally, every attraction would oer at least one Goodie,
allowing the user to take advantage of the Triply-enhanced trip.
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O T H E R F E A T U R E S
Downloads users Facebook preferences if prole is connected
Has transportation information and reservation services
Built-in GPS and navigation system with walking and driving instructions
Make reservations, book tours and buy tickets straight from the app
Attraction pages with contact information for each attraction
User reviews from popular sites such as TripAdvisor, Yelp, etc.
Option to change party size and add party members preferences
Option to publish your trip or keep it private
Explore page, featuring top rated trips and attractions
Ability to share your trip or an attraction on social networking
sites or by email or multi-media messaging
Related articles and blog posts on each Attraction page
Ability to sync trip itinerary with calendar
Integration with Foursquare check-ins
Nearby button to nd attractions in your area
Sends email with weather information and packing tips one week
prior to trip
Ability to favorite trips and attractions to save for later
A P P I C O N D E S I G N
Campre focused on one key symbol when creating the app icon
- the smile. The ply of the Triply logo tells the Triply story. It hooks
the users visual interest and creates an emotional connection. The
icon is consistent with the look and feel across all Triply assets,
increasing conversion rates. Luckily, Triplys color, orange, is bright,
making the Triply icon stand out.
I C O N
Settings & Spotlight
iPad uses the iPhones 29px/58px sizeicon for spotlight results.
iOS also trims 1px (2px for Retina) fromthe iPad Settings icon - see the maskfor the visible area
App Icon
iPad iPhone
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U I & A P P D E S I G N
Users do not need extensive knowledge of human interface design
principles to know when apps succeed or fail at following overall app
design. Therefore, it was essential that Campre create an interface
that caters to the app users experience.
Design of Triply began with creating a ow-map, followed by wire-
frames. Campre favored user experience over branding, but kept a
consistent branding theme across all media. Throughout the design,
Triply uses standard touch point distance of 44 pixels and accounts
for accidental touches, considering bigger hit area. As Campre
strove for easy navigation through the app, standard commands and
gestures, familiar to users, were used. Additionally, pleasant error
messages are recommended to maintain positive user experience.
Poor performance is unacceptable, particularly when free
alternatives are made available to users. Triply should maintain a
high level of performance by only loading needed data to reduce
waiting time. To ensure undisrupted use, the app utilizes built in
browsers and maps. This prevents the user from having to leave the
app when making decisions such as purchasing tickets for events.
To solidify a positive experience, Campre did its best to minimize
the amount of text input required of the user, providing users with
pre-populated text areas and an auto-complete function. Due to lack
of service in some of the major Orlando attractions, oine-use was
incorporated. Cache-retrieved data opens the app to the last known
state so users can view important trip information, even when the
device is not connected to the internet.
SocialNetworkConnect
Home
ChooseActivities
TripItinerary
ExploreFavorites
New Trip Trip DetailsTrip NameDatesLocation
Add People
Preferences
Add Plans
Load Trip
Attraction
F L O W M A P
Hotel PlansTransportation
Add Facebookfriends or contactstraveling with you
Edit the groupspreferences andinterests
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Carrier 12:00 PM
H O M E P A G E I T I N E R A R Y E D I T P A G E
Carrier 12:00 PM
thursdaywednesdayy friday sa
Discovery Cove
Bull & Bear Steakhouse
La Nouba
DoneMap
Summer in Orlando!
Daytime
Dinner
Nighttime
TRIP IT SKIP IT SAVE FOR LATER
TRIP IT SKIP IT SAVE FOR LATER
TRIP IT SKIP IT SAVE FOR LATER
New trip
Load Orlando trip
Explore page
Share tripEdit trip info
Swipe to see trips
Swipe formore options
Swipe tochange date
Save changes
See all attractions
on map
Color = Typeof attraction
Tap to seeAttraction page
Trip settings
Trip it - ScheduleSkip it - Load next optionSave for later - Saves to Favorites
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Carrier 12:00 PM
thursdaywednesdayy friday sa
Discovery Cove
Everglades Restaurant
7:00 PM
9:45 PM
1:00 PM - 5:00 PM
Cirque du Soleil
1:30 PMSea Side Snacking
La Nouba
3:00 PMWind-away River
EditMap
Summer in Orlando!
Carrier 12:00 PM
TRIP IT SKIP IT
A door opens and two worlds collide.Enter the attic of make-believe, wherethe mundane meets the marvellous.Dreams and nightmares intertwine.
SAVE FOR LATER
E N T E R T A I N M E N T
Cirque du Soleil - La Nouba
Pre-show Photo Experience
Prices & Details
A T T R A C T I O N P R E V I E W P A G E I T I N E R A R Y P A G E
Back toItinerary Edit
Type of Attraction
Booked activities
General info
Goodie
ShareAttraction
Edit Itinerary
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Carrier 12:00 PM
3:00 PMWind-away River
Call(888) 800-5447
Discovery Cove is an all-inclusive adventurein which guests enjoy a one-of-a-kind
View Website
A M U S E M E N T P A R K
Discovery Cove
1:30 PMSea-Side Snacking
P L A N N E D A T T R A C T I O N P A G E T R I P S E T T I N G S
Carrier 12:00 PM
Summer in Orlando!
Claire DunphyCaptain
S E T T I N G S
wy
Su
Group
rip Details
harin
Booked activity
Scheduled Goodie
Triply accountholder
Trip publishingsettings
People onTrip
Symbol for Goodie
Back to Itinerary
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Carrier 12:00 PM
Most Popular Trips See All >
Spring Break 13Kanye WestMiami, FL6 days
Exploring Ch...Michelle AzziCharleston, SC4 days
Music SceneJonny Mue nchChicago, IL1 week
ANO3
NearbyCategories
Top Locations See All >
TOP 10 KID-FRIENDLY TRIPS
E X P L O R E P A G E
Types of trips Search nearby
Dynamic Content -Lists created byTriply sta
Swipe to see moreTap to seeTrip Itinerary
Tap to seeTop Trips forlocation
M O N E T I Z A T I O N / B U S I N E S S D E V E L O P M E N TAlthough $2.99 has been dened as a reasonable price point, there is
major revenue potential outside of direct application sales. There are
several reasons that most mobile application companies do not
advertise signicantly and instead rely heavily on word of mouth.
One of the main reasons for this trend is due to the margins between
user acquisition cost and the price of normal applications.
Most applications, that cost money to download, are somewhere
between $.99-$3.99. Also, the average CPC (cost-per-click) for online
advertising lies somewhere between $.60-$3.00. Since mobile
applications must split their revenue with the App Store or Google
Play (30% usually), it is virtually impossible to gain a positive ROI
(return-on-investment) with online advertising.
VS Publishing has a major advantage in two areas. They own several
large publications that promote activities in Orlando and they have
the connections with Orlando attractions that a normal start-up
would not have. VS Publishing can use these advantages to monetize
Triply in addition to the consumer downloads.
First, after proving the core concept to key partners, Triply can begin
to implement a revenue-sharing model. For example, if a user spends
$300, through Triply, on tickets to Universal Studios, Triply can get
x% of the sale or a at rate per visitor. This rate can be set by Triply
as a standard across attractions and activities or can be negotiated
individually with dierent partners.
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Second, after gaining a strong user base, Triply can create an algorithm
that will allow attractions to bid on the ability to be recommended by
Triply. This system could function just as Google AdSense works.
The more that you read, the
more things you will know. The
more that you learn, the more
places youll go.
- Dr. Seuss
The story continues.
Read on in the campaign book.
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