Campervan and Motorhome Club vehicle (RV) club in the ...Campervan and Motorhome Club of Australia...

Campervan and Motorhome Club of Australia Limited

(CMCA)

• CMCA is a Not-For-Profit club and the largest recreational vehicle (RV) club in the Southern Hemisphere

• CMCA represents 60,000 from over 500,000 registered RVs in Australia

• The RV Market is one of the fastest growing sectors in the tourism arena

Partnerships & Stakeholders Industry - Manufacturers • In 2010 production of RVs reached over 21,000, with a continued steady growth

exceeding 20,000 units per annum in the last four years. http://rvma.com.au/statistics/ July 2014

• Market catering for the self-contained consumer – supply and demand has seen strong growth.

Governments – Federal, State and Local • Advocate ‘holidaying in your own backyard’ • Reducing driver fatigue

Partnerships & Stakeholders

Consumers - the RV Tourist

There are two types of RV Tourist - domestic & inbound RV traveller

• The inbound RV traveller is the international visitor. These include the backpackers, who stay a short time and have limited budgets.

• The domestic RV traveller is the grey nomad and Australians who want to see their own back yard.

• The Grey Nomad is typically aged between 60 and 70 years, with a disposable income. They are usually retired or semi-retired.

• Income generated by self funded superannuation – part funded superannuation – pensioner

• 18% of the RV market is on the road full-time

Recreational Vehicles

Q. What do RV Tourists need? A. Basic Facilities

• Flat piece of ground • A dump point • Potable water • Rubbish bins • Suitable turning circle • Somewhere to ‘stop and shop’

CMCA’s Leave No Trace® Scheme • CMCA Members commitment to

the environment • Owners of self-contained

vehicles, abide by an 11 point Code of Conduct to be environmentally aware at all times

• Widely accepted with Government throughout Australia

• Clear identification system

Dump Point Subsidy Scheme

• CMCA, in conjunction with KEA Campers and with funding from NSW, QLD and SA Governments, have placed over 400 dump point units across Australia

• Available for coaches and buses to use • RV travellers are aware of the importance of being

environmentally responsible

Economic Stimulus

• The average spend on essentials such as fuel, groceries, accommodation & attractions is $700.00 per week. (QLD Drive Tourism)

• Spin-offs through value adding to experiences whilst in town.

• Repeat visitation • ‘Word of Mouth’ communication.

Rallies • Two Major Rallies each year – April & October

in different locations across the country. • Economic benefit to communities of $1.5 -

$2.5 million. • A figure from repeat visitation cannot be

quantified

Creating Social Environments

• Volunteering and Community Support with BlazeAid – Variety – Rotary Clubs – Lions Clubs – Royal Flying Doctor Service – outback schools

• Grey Nomads are now becoming IT savvy • CMCA developing new tools such as GeoWiki to enhance the tourism

experience • Community engagement

Environmentally Responsible

• Distributed garbage bags to CMCA members, who picked up rubbish in rest and camping areas across the country

• CMCA Chapters regularly go out and tidy up in their local areas • Participating in ‘Clean Up Australia Day’ & other environmental initiatives

• By partnering with all relevant stakeholders, from government departments to community sectors – the RV tourism industry drives not only the environmental message, but the economic and social aspects.