View
156
Download
0
Category
Tags:
Preview:
Citation preview
Internet AdvertisingInternet AdvertisingSecret Weapons to Increase Revenues and Profits
by: Tim CarterAsktheBuilder.com
Secret Weapons to Increase Revenues and Profits
by: Tim CarterAsktheBuilder.com
Goals for Today
Internet Advertising from 35,000 Feet
Popular Internet Ads
Uniqueness of Internet Ads
Video Advertising
Why You Should React Immediately
Internet Advertising from 35,000 Feet
Popular Internet Ads
Uniqueness of Internet Ads
Video Advertising
Why You Should React Immediately
My Background
Have Sold Internet Ads Since 1995
Internet Publisher & Producer
Google Partner
YouTube Partner
NOT a Graphic Designer :-(
Have Sold Internet Ads Since 1995
Internet Publisher & Producer
Google Partner
YouTube Partner
NOT a Graphic Designer :-(
What is Internet Advertising?
Text Ads
Banner Ads
Image Ads
Video Ads
Gadget or Widget Ads - Mini Websites
Text Ads
Banner Ads
Image Ads
Video Ads
Gadget or Widget Ads - Mini Websites
Text Ads
Banner Ads
Graphic Ads
Gadget/Widget Ads
Contextual AdvertisingAds that offer the Exact Solution to the Search Query
Instant Pain Relief
Video Ads - PowerfulSurvival Mechanism in Humans
Short - 10 Seconds or less
6- 8 B-Roll Shots to hold attention
Ad is Clickable to the Sales Page
2006 Ad Spending
Source: IAB Internet Ad Revenue Report - Pricewaterhouse Coopers
Viewing Habits
Projected Video Ads
Buying Internet Ads
Google Network
Ad Differentiation
Only Pay per Action
You Control Ad Pricing - Live Auction
You Control Daily Budget
Geo-Targeting
Control Day/Timing of Ad Appearance
Only Pay per Action
You Control Ad Pricing - Live Auction
You Control Daily Budget
Geo-Targeting
Control Day/Timing of Ad Appearance
Monitoring ROI
Click Through Rate at ATB 65.38% and lower
Google Terms of Service prevent further sharing
Power of Ads
Keywords Power Ads
People type keywords and keyword phrases into Search Engines.
Fierce competition for top keywords
Far less out on the Long Tail
Sample Keywords
More Keywords
And More…...
Questions
When Should Videos be Used?
What is the ROI? - How Do You Monitor ROI?
Can Videos be Used for B2B?
How are Videos Researched?
How Quickly can You See an ROI on Videos?
How Effective are Internet Ads in General?
When Should Videos be Used?
What is the ROI? - How Do You Monitor ROI?
Can Videos be Used for B2B?
How are Videos Researched?
How Quickly can You See an ROI on Videos?
How Effective are Internet Ads in General?
Recommended