caff.in Branding Brief

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This is for my Advance Branding class. I wanted to create a coffee brand that expresses the anti-typical coffee shop atmosphere. It is targeted toward a niche group that prefers to get away from the traditional sophisticated, calm, "boring" coffee shop experience.

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SOHO145 Greene Street(corner of Houston)New York, NY 10012

UPPER WEST SIDE161W 72nd Street(Amsterdam & Columbus)New York, NY 10023

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