Cafe Branding Brief

BA (Hons.) GRAPHIC DESIGNBA (Hons.) GRAPHIC DESIGNBA (Hons.) GRAPHIC DESIGN LEVEL LEVEL 6 Module Code OUGD303 Semester Module Title Doc. Code OUGD303OUGD303

Brief 3: Cafe BrandingBrief 3: Cafe BrandingBriefBriefDesign a visual identity for a new independent breakfast bar. The breakfast bar will offer toast baked fresh every morning with delicious spreads.Design a visual identity for a new independent breakfast bar. The breakfast bar will offer toast baked fresh every morning with delicious spreads.

Background / ConsiderationsBackground / ConsiderationsHow can the brand differentiate this business in a competitive market.

Target Audience: Professionals who work within the city centre.Tone of Voice: Promote in light-hearted way.

How can the brand differentiate this business in a competitive market.

Target Audience: Professionals who work within the city centre.Tone of Voice: Promote in light-hearted way.

Mandatory Requirements Deliverables

Must base the brand around the theme of toast.

Logo - typographicStationery Range: Business cards, Loyalty Cards.MenusBranding of CrockeryDisposable cups / bags / boxes.Uniform, PlacematsWindow GraphicsExterior and Interior SignagePromotionOnline Presence.

Studio Deadline Module DeadlineWednesday 30th May 2012