CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE: NEW MEDIA

CA2007 INTRODUCTION TO NEW MEDIA AND

BROADCASTING

EPISODE 9EPILOGUE: NEW MEDIA

PREVIOUSLY...Oral media

Written media

Print media

Electronic media

KEY TERMS in TV

Aspect ratio

Framing

Camera angle

Camera movement

Transition

KEY TERMS in Audio

Sound effect

Foley

Background music

Music score

Voice over

PREVIOUSLY...1830s1840s1850s1860s1870s1880s1890s1900s1910s1920s1930s1940s1950s1960s1970s1980s1990s2000s2010s

1837 Telegraph

1858 Transatlantic telegraph cable 1865 Theory of invisible waves1876 Telephone1884 Nipkow disk1896 Wireless telegraph1906 First voice on-air1919 RCA1920 KDKA / 1927 Electronic TV1933 FM radio

1953 NTSC / 1958 DARPA1967 PAL and SECAM / 1968 ARPANET1976 USENET1984 Personal computing / 1986 NSFNET1991 WWW

1907 Navy telegraph1913 Telegraph station1927 Radio demonstration1930 First radio station

1955 First TV station (CH4)1967 First color TV (CH7)

2014 Digital television

THAILAND

PREVIOUSLY...

TELEVISION GENRESentertainment-based programs

• sit-com• soap opera / drama series• game show• talk show• reality show• sport• music show

informative-based programs• news• documentary

THINGS TO BE AWARE OFPRODUCTION ELEMENTS

1. TV Host and Participants

2. Shots

3. Graphics

4. Sound

CONTENTS

1. Concept

2. Mood and Tone

3. Target audience

PREVIOUSLY...

Pre-production

Production

Post-production

Evaluation

idea development

1. camera

2. lighting

3. audio equipment

4. switcher

5. recording materials

6. post-production editing

TV production equipment

PREVIOUSLY...studio production

1. STUDIO FLOOR [stage + cameras + lights + microphones]

2. STUDIO SUPPORT AREAS[dressing room, storage, etc.]

3. CONTROL ROOM [program control + visual switcher + audio mixer]

4. MCR (master control room)

field production

1. MFP

2. EFP

3. ENG

CAST

CREW

talent, performer, actor, announcer

MAIN CREW

SUPPORTING/SPECIALIZED

CREW

producerdirectorart directorproduction manager

NON-TECHNICAL

TECHNICAL

script writer / creative stafffloor/stage managerproperty masterrunnercostume / hair / make-up artist

camera operator / shooterlighting directortechnical director / switchersound mixer / audio technicianVDO / character generator operatoreditor

PREVIOUSLY...

Audience Research and the Ratings

Methodologies:• Survey

• Interview

• Test

• Observation

Nielsen’s Measurement Techniques

1. Diaries

2. Household meters

3. People-meters

4. Portable peoplemeter (PPM)

Measurement Errors

1. Sampling error

2. Conceptual error

3. Nonresponse error

PREVIOUSLY...

Pre-production

Production

Post-production

LIVE BROADCAST

AUDIO RECORDINGMusic

Talk

SFX

ON AIR

1. sound editing

2. sound mixing

3. sound mastering

MUSIC FORMAT

TALK FORMAT

radio genres Contemporary hit radio

Adult Contemporary

Country

Etc (60’s-70’s, 80’s, Jazz. etc.)

News

Talk

Documentary

Sports

Religious

Children

Radio Drama

CA2007 INTRODUCTION TO NEW MEDIA AND

BROADCASTING

EPISODE 9EPILOGUE: NEW MEDIA

OVERVIEW_ Previous episodes review_ Characteristics of NEW MEDIA_ UI and UX

Oldmedia

SENDER MESSAGE CHANNEL RECEIVER

SENDER MESSAGE CHANNEL RECEIVER

+ Communication technology

+ Information technology

Newmedia

SENDER <> MESSAGE <> CHANNEL <> RECEIVER= SENDER= RECEIVER

Newmedia

SENDER <> MESSAGE <> CHANNEL <> RECEIVER= SENDER= RECEIVER

“User”

Newmedia

SENDER <> MESSAGE <> CHANNEL <> RECEIVER= SENDER= RECEIVER

Producer + Consumer = Prosumer

CHARACTERISTICS OF NEW MEDIA(R.K. Logan, 2010)

1. Two-way communication 2. Ease of access &

dissemination

3. Continuous learning

4. Alignment & Integration

5. Creation of community

6. Portability

7. Convergence

8. Interoperability9. Aggregation of

content

10. Variety, Choice, & Long tail

11. Reintegration of consumer & producer

12. Social collectivity/ Cyber-cooperation

13. Remix culture

14. From products to services

15. User-based transformation

16. Comparison to old media

New media content isNot just about ‘the what’

but also ‘the how’

UI and UXdesign

User interface design (UID) is a process of visually guiding the user through a product’s interface via interactive elements and

across all sizes/platforms. UID is responsible for the transference of a brand’s strengths and visual assets to a product’s interface

as to best enhance the user’s experience

User experience design (UXD) is the process of enhancing customer satisfaction and loyalty by improving the usability,

ease of use, and pleasure provided in the interaction between the customer and the product

Elements of UX

1. THE SURFACE

2. THE SKELETON

3. THE STRUCTURE

4. THE SCOPE

5. THE STRATEGY

Elements of UX

1. THE SURFACE

2. THE SKELETON

3. THE STRUCTURE

4. THE SCOPE

5. THE STRATEGY

: Visual Design / User Interface

Elements of UX

1. THE SURFACE

2. THE SKELETON

3. THE STRUCTURE

4. THE SCOPE

5. THE STRATEGY

: Wire-frame, Interaction patterns, Global navigation

Elements of UX

1. THE SURFACE

2. THE SKELETON

3. THE STRUCTURE

4. THE SCOPE

5. THE STRATEGY

: Information architecture, Defining content

Elements of UX

1. THE SURFACE

2. THE SKELETON

3. THE STRUCTURE

4. THE SCOPE

5. THE STRATEGY

: Functionality, Usefulness, Requirement

Entertainment Game News Productivity Search tools Social networking Sports Travel Utility Weather

Elements of UX

1. THE SURFACE

2. THE SKELETON

3. THE STRUCTURE

4. THE SCOPE

5. THE STRATEGY: Business requirements, Defining user Needs, Goals and Aspirations

Project summary Objectives Target audiences Messages Competitors

prototyping

REFERENCES:

Jayan Narayanan.Kaewthep, Kanchana and Nikom Chaikunpol. New Media

Studies Manual. Bangkok: TRF, 2012.