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Convenientcast Marketing Presentation
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A location-based media, entertainment and advertising platform providing unique brand and consumer focused programming for convenience stores and their customers featuring:
Specialized Content to enhance the in-store experience Content creation for in-store promotions Approved local/regional/national advertisements Hosted entertainment shows highlighting the latest CD and DVD releases Products and promotions provided to the stores on a guaranteed sale basis
highlighted in the hosted entertainment shows Promotional and Public Service Announcement (PSA’s) content
What is CONVENIENTCAST?
Greater message impact by using full-motion, full-color video
The ability to change the message faster, more easily and less expensively than replacing printed signage and POS material
The ability to change your message based on time of day, day of week--even due to weather
The ability to efficiently and inexpensively provide regional, local and even site-specific programming
Reduces the length of time required to deploy new promotional programs
Offer product partners a more relevant/cost-effective merchandising platform
Drives purchasing decisions Increases product sales for brands
Helping create a successful
marketing campaign
Advantages of CONVENIENTCAST
Convenientcast upgrades the look and feel of convenience stores. Not only does it increase traffic and in-store sales, it appeals to and helps attract a younger demographic.
Convenientcast provides a platform to drive sales on higher profit items.
Convenientcast creates time specific programming, highlighting the highest profit items in the store:
5AM - 10:00AM Breakfast items--Coffee, Donuts, Pastries10:00AM - 3:00PM Lunch items--Sandwiches, Sodas, Chips3:00PM - 7:00PM Dinner items--Chicken, Milk, Ice Cream7PM - 12Midnight Lottery Tickets, Snack
CONVENIENTCAST
SCREEN PRESENTATION
Side Panel no soundFlash, jpeg, video
Main Panel includes soundFull motion video
Ticker live feed providing stock market info, sports, headlines, etc.
CONTENT WHEEL BREAKDOWN
ContentAdvertisingBranded ContentStore SpotsChannel ID
Advertising – Regular Ad Spots
Content – Relevant and Topical shows to enhance and entice the viewing audience
Branded Content – ReinforcesBrand Images
Store Spots – Highlighting store specials
Channel ID – Reinforces Store’s Image
Consumer Facts
Consumers shop in c-store because:
Carries brand you like
Good product variety
Convenient location
Can get in/out of store quickly
Competitive gasoline prices
Availability of gasoline
Friendly employees
Competitive store prices
Easy to find products
Particular brand of c-store
Availability of fast food
0% 10% 20% 30% 40% 50% 60% 70%
Benefits
Existing Markets
Los Angeles:Male 55% /Female 45%
Age - 18 to 34 45%Age - 18 to 44 67%Age - 25 Plus 85%Age - 25 to 54 70%Age – 35 Plus 55%Age – 35 to 54 40%Age – 35 to 64 55%
Chicago:Male 55% /Female 45%
Age - 18 to 34 51%Age - 18 to 44 75%Age – 25 Plus 88%Age - 25 to 54 73%Age – 35 Plus 55%Age – 35 to 54 40%Age - 35 to 64 49%
EXISTING MARKETS
Pittsburgh/Wheeling:Male 55% /Female 45%
Age - 18 to 34 48%Age - 18 to 44 70%Age – 25 Plus 85%Age - 25 to 54 73%Age - 35 Plus 52%Age – 35 to 54 40%Age – 35 to 64 47%
2010 NETWORK INFO
Average Dwell Time: 6 minutes Programming Ad Loop: 6 minutes Average Daily Traffic per Store: 1,500 Stores Hours: Average 18 hours Days Open: Everyday Store Count: 55 (40 Los Angeles, 10 Chicago, 5
Pittsburgh)
1500 visitors x 30 days x 55 stores = 2,475,000 impressions per month
2010 LA CPM
Average Dwell Time: 6 minutes Programming Ad Loop: 6 minutes Average Daily Traffic per Store: ,1,500 visitors Stores Hours: Average 18 hours Days Open: Everyday Store Count: 40
1500 visitors x 30 days x 40 stores = 1,800,000 impressions per month
LOCATIONS
Shell 2005 East 4th St. Los Angeles CA 90033
AM/PM 2800 N. Ball Rd Anaheim CA 92804
AM/PM 13511 Euclid St. Garden Grove CA 92843
AM/PM 13331 Euclid St Garden Grove CA 92843
Shell 705 West Huntington Monrovia CA 91016
Shell 702 E. Huntington Monrovia CA 91016
Convenient Food Mart Chicago 4301. W Irving Park Rd. Chicago IL 60641
Convenient Food Mart Chicago 8290 James. Ave. Woodridge IL 60517
Convenient Food Mart Chicago 501 West 87th St Napersville IL 60540
Convenient Food Mart Chicago 3170 N. Sheridan Rd. Chicago IL 60657
Convenient Food Mart Chicago 2850 N. Sheridan Rd. Chicago IL 60657
Convenient Food Mart Chicago 1102 N. Hershey Bloomington IL 61704
Shell 3645 Crenshaw Blvd. Los Angeles CA 90016
Shell 3100 Manchester Blvd. Inglewood CA 90305
Shell 5805 Crenshaw Blvd. Los Angeles CA 90043
Arco AM/PM 22620 S Western Ave. Torrance CA 90501
Shell 51 Technology Way Irvine CA 92618
Thrifty 362 N. Azusa La Puente CA 91744
Thrifty 447 N. Azusa La Puente CA 91744
LOCATIONS
Shell 28681 Margarite Mission Vijeo CA 92690
Shell 25561 Geronimo Mission Vijeo CA 92690
Shell 3090 Main St. Irvine CA 92614 5:00 4:00
Shell 1815 Tustin Ave. Orange CA 92865 0:00 0:00
Shell 11821 Rosecrans Norwalk CA 90650 0:00 0:00
Shell 10710 Alondra Ave Norwalk CA 90650 5:00 0:00
Mobil 3328 W Carson St. Torrance CA 90503
Mobil 1990 East Wardlow Rd. Long Beach CA 90807
Mobil 3006 Sepulveda Blvd. Torrance CA 90505
Valero 1401 W Pacific Coast HWY Wilmington CA 90744
Shell 30114 Santa Margarita Rancho Santa Margarita CA 92688 5:00 3:00
Shell 27875 Santa Margarita Rancho Santa Margarita CA 92691 5:00 3:00
Shell 3720 Baranca Pkwy Irvine CA 92604 5:00 23:55
Shell 8275 E. Santa Ana Cnyn Anaheim CA 92808 0:00 0:00
Shell 6801 Balboa Rd. Van Nuys CA 91406 0:00 0:00
Shell 5556 Sepulveda Blvd. Sherman Oaks CA 91411 0:00 0:00
Shell 1600 Jamboree Rd Newport Beach CA 92660 0:00 0:00
Shell 8990 Dolsa Ave. Westminister CA 92683 0:00 0:00
Shell 27055 Aliso Creek Aliso Vijeo CA 92651 0:00 0:00
Shell 1107 Hacienda Blvd Hacienda Heights CA 91745 0:00 0:00
Shell 106 South Azusa Blvd Azusa CA 91702
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