By Peter Radizeski Culture: What Gives Your Company the best chance of Success?

by Peter Radizeski

Culture:What Gives Your Company the best chance of Success?

Branding. Culture.

Leadership.Morale.

Cloud Transformation.Hiring.

Projects I am Currently Working on:

How many of you have ever said:“It’s Our People”?

As JetBlue CEO Dave Berger has explained, a company’s culture might be the only “trade secret” that can’t be copied or commoditized.

What is CULTURE?

The set of shared attitudes, values, goals, and practices that characterizes an organization or group.

What is Culture?

In simple terms, it is all about 'how we do things around here‘ - the DNA

Vision Mission

To help guide us in this mission we have our core values that act as our compass, driving the way we do business and engage with our guests, our employees and our partners. • Passion - We are truly passionate about great food, great drink and great company. • Creativity - It is this passion that drives our creativity and innovation• Quality - When it comes to quality assurance, we set the standard. • Value - It's more than just the total price of the meal. It's the whole experience.

Vision/Mission

It is easy to write platitudes in your Vision statement.

Hard to write a manifesto of culture, like Acumen or Hubspot or Netflix or Zappos

(hey, even the TSA has one)

“Starts, demands, thrives and requires. Four words that are not in the vocabulary of most organizations.”

http://sethgodin.typepad.com/seths_blog/2013/04/your-manifesto-your-culture.html

If you're going to permit loopholes, wiggle room and deniability, don't even bother.

Culture Matters

“A positive and impactful work culture can raise productivity, employee morale, and retention rates. I’m not talking about fuzzy, feel-good stuff here — hiring for fit has a real, quantifiable ROI.”

Why Bother?

“According to a 2010 Hewitt Associates study of more than 900 organizations globally, companies with high levels of engagement among their employees outperformed the total stock market index, posting shareholder returns 19% higher than the average in 2009 (by contrast, companies with low employee engagement reported a shareholder return 44 per cent lower than the average).”

Why Bother?

"Ideas are worth little to nothing without: People to

execute; Culture to select the right people; and Vision to

attract the best stakeholders."

I’ve been telling my clients for years now, if you’re going to have a following, a com mu nity, a “tribe”, it can’t just be about you and your lovely pro duct. It’s got to be about something higher than, and beyond… your self.

Hugh MacLeod

Bad Culture Inhibits InnovationHappy Employees Deliver Great

Customer CareEnvironment of IdeasYou don’t have to worry about it.

Why Worry About it?

That’s Great…But How?

CEO sets the rhythm

BHAG

BHAG

Where we heading?Why are we doing this?Purpose.

4 Buckets of Passion

SAM

E

“A” Players want to work at A+ companies Best Places to Work winners

Want the best chance for Success

Want to work for more than the business. “Something bigger”

“A” PLAYERS

On-Boarding

Are Your Employees

4 Factors of Taking Job

Idea of office is changing both when and where

Are You Paying for Time or Value?ACA effects on Healthcare

So benefits won’t be sticky

Compensation

Motivate & Inspire employees Employee engagement Encourage a learning environment Community & Industry Involvement Encourage a personal growth

environment

Employee Dinners (bonding)

Certs, AwardsRecognition, Achievement

Tell Stories about WINS Charity activities Customer Stories Praise Recognition If you embrace stories, SM for the win

Internal Communications

Communications

Transparency Authenticity Alignment Build Relationships Story Telling

Surveymonkey Mass blast vmail Email Video Conference Vimeo Skype video Web conference

Feedback Loop

Growth = Complexity

Help to handle growthAdd order to chaosProcesses can stifle creativity (netflix)Processes = systems for repeatability

Processes

Manage by Walking Around

You can be somewhat a JerkBut you better be an awesome

worker!Don’t spend all your attention on the

knuckleheads!

Attention to Team Members

Salespeople should not be outside because you don’t know how to manage them.(KPI’s cuz activity = outcome)

HINT:

The presentation deck started out as an internal document years ago (it doubles as the company handbook). As a company who values transparency (and inbound marketing), they decided to share it with the community as a manifesto.

http://www.slideshare.net/HubSpot/the-hubspot-culture-code-creating-a-company-we-love

http://www.slideshare.net/reed2001/culture-2009 http://www.slideshare.net/twilio/scaling-company-values-

twilio-techweek-2012 http://www.slideshare.net/Thor/zappos-lessons-building-a-

customerfocused-culture http://www.slideshare.net/whatidiscover/crispin-porter-

bogusky-employee-handbook

Resources I used:

Peter Radizeski is a consultant specializing in sales training and strategy for telecom companies.His books are available on Lulu.com and Amazon.

813-963-5884

peter@rad-info.net

http://rad-info.net

Twitter @radinfo