By Abdul Muizz Creative Director / Marketing Strategist Digital Marketing

By Abdul Muizz Creative Director / Marketing Strategist

www.4mdesigners.com

Digital Marketing

Design Makes a Difference

What makes a design good?

User-centricCall to action

Realistic goalsResult-oriented

How to create luvvy-duvvy?

Proper homework

Visual Design & Content Presentation

Short and long terms goals

Win the race

AIDA Marketing

Attention

Attention

Interest

Interest

Desire

Desire

Action

Internet Marketing

Components of Internet Marketing

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Search Engine Optimization

Search Engine Marketing

Social Media Marketing

SEO

SEO vs SEM

Benefits of Internet Marketing

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Lets them find you and hire you

Cheaper and effective than traditional medium

Long term

Keeps on growing

Determining Search Intent

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Determining Search IntentA Challenge for Both Marketers and Search Engines

• Navigational Queries– Opportunity

• Pull searchers away from destination.

– Value• Generally low. Except for established brands where conversion is very high.

Determining Search IntentA Challenge for Both Marketers and Search Engines

• Informational Queries– Opportunity

• Potentially convert to sign up or purchase.• Attract inbound links• Receive attention from journalists

– Value• Informational queries that are focused

on researching commercial products or services can have high value.

Determining Search IntentA Challenge for Both Marketers and Search Engines

• Transactional Queries– Opportunity

• Achieve transaction (financial or other)• Become a site member• Signup for gmail/hotmail account

– Value• Very high• Last minute searches

Determining Search IntentLets look at the sample search intent

Keyword Research

Search Engine OptimizationSuccess is with two broad factors

Search Engine OptimizationSuccess is with two broad factors

First Stages of SEOAuditing an existing site for SEO

Auditing an existing site for SEO

Usability

Accessibility/spiderability

Duplicate content checksKeyword health checks

Search engine health check

URL health check

Title tag reviewMeta tag reviewContent review

Internal linking checksPage load time

Hosting server check Image alt tags

Code quality

Keyword Cannibalization

Solution to Keyword Cannibalization?

Solution to Keyword Cannibalization?

Lets look at the relevance

Value of conversion

Keyword: baby clothes

Keyword: unique baby clothes

People searching for “unique baby clothes” are going to be more valuable conversions.

Lets look at the competition level

You cant just rank for games, golf, cricket overnight – can you?

Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money.

Keyword: infants, Competition Level: Very High

Keyword: baby clothes, Competition Level: Very High

Keyword: unique baby clothes, Competition Level: Moderate

Keyword: unique baby shower gifts, Competition Level: High

Use: allintitle:”keyword here” to estimate the competition

Keyword balancing act

Lower Popularity/Higher Relevance

Higher Competitiveness/Higher Relevance

Higher Popularity/Lower Competition/Higher Relevance

Thank you