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INTRODUCTION
GOOD COMMUNICATION
Exchange of
Thoughts Facts
Ideas
Opinions
Emotions by 2 or more persons
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NEEDS OF COMMUNICATION
1) Communication connects all living beings
2) Communication ushers progress
3) Communication galvanizes action
4) Communication stems from the desire toexpress oneself
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FORMS OF COMMUNICATION
1) Oral Communication
2) Written Communication
3) Non-verbal Communication
4) Visual Communication
5) Audio-visual Communication
6) Signs, Signals & Symbols
7) Silence
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ORAL COMMUNICATION
Oral communication is structured & unstructured
Oral communication is an instant two-way
process Spoken words carry weight
Oral communication supplements non-verbal
communication
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WRITTEN COMMUNICATION
pen is mightier than the sword
Written communication is well-structured
Written communication creates a record & can be
preserved
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NON-VERBAL COMMUNICATION
Non-verbal communication thrives on
observation
Non-verbal communication is deliberate or
unintended
Non-verbal communication has universal appeal
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VISUAL COMMUNICATION
A picture is worth more than a thousand words
Pictures
Graphs
Charts
Signs
Symbols
Signals
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AUDIO-VISUAL COMMUNICATION
Blend of both verbal and visual communication
Very effective
High retention value
They are preplanned, developed with care;
delivered at formal and structured sessions.
Advertisements on television channels is anexample of Audio Visual communication
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SIGNS, SIGNALS & SYMBOLS
Sign language helps the hearing impaired
A signal is a sound or a movement
Symbols are well accepted & widely used
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SILENCE
a state of wordlessness or verbal abstinence
May express anger or punishment
Definite role to play in both personal and
business communication
Examples: Customer handling & Legal process.
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INTERNATIONAL COMMUNICATIONS:
IMPORTANCE AND IMPACT
Culture can be defined as a set of beliefs andCulture can be defined as a set of beliefs and
values, norms and customs.values, norms and customs.
Culture also relates to learnt and sharedCulture also relates to learnt and shared
behaviors and values.behaviors and values.
Culture is also a means of communication.Culture is also a means of communication.
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Culture affects our perception.
Culture affects our verbal & nonverbal
communication.
Culture affects out identity.
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CULTURE AND COMMUNICATION
Culture plays a significant role in
communication.
Globalization has increased the need to
understand the dimensions of different
cultures.
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Cultural factors affecting the process of
communication:
a) Specific beliefs, traditions, moral values,
language.
b) Social responsibility and tolerance for others.
c) Means of communication.
d) Hidden culture norms.
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Anxiety and uncertainty significantly affect
communication.
Low level anxiety results in loss of motivation.
High level anxiety causes stereotyping.
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THE ART OF GLOBAL COMMUNICATION
Communication at global level is increasing at a
rapid pace.
Communication is essential for Marketing,
image branding, consumer behavior, public
relations, corporate communication etc.
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Various methods of business communication
are:
a. Presentations
b. E-mailc. Telephone or fax
d. Reports
e. Web based
f. Forum boards.
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IMPROVING CROSS CULTURAL
COMMUNICATION
Cross cultural communication can be improved
by:
a. Acquiring cultural knowledge by studying national
cultures
b. Studying role behaviors of different cultures.
c. Understanding the language of context.
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Encouraging casual team interactions to build trust an
respect among team members.
Being open to new ideas and appreciating cultural
differences.
Providing training to team members about various
cultures.
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Low commitment to
relationship.
Fragile people bonds
with a little sense of
loyalty.
Visible, external,
outward reaction.
High commitment to
long term relationship.
Strong people bonds
with affiliation to
family.
Reserved, inward
reaction.
CONTRAST BETWEEN HIGH & LOW
CONTEXT CULTURE
HIGH CONTEXT CULTURE LOW CONTEXT CULTURE
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TIME
Monochronic time low context.
Polychronic time high context
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HIGH TERRITORIALITY
Individuals with greater need for ownership.
Security is a great concern for these people.
Individuals with high territorial needs tend to
be low context.
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LOW TERRITORIALITY
Individuals with lower ownership for space and
boundaries.
Less concerned about material ownership.
Individuals with low territoriality need tend tobe high context.
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THANK YOU
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