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Business Value is a Conversation, Not A Number
Kent J. McDonald@beyondreqs
The Prime Directive:
Deliver Business Value!
The organizers wish to apologize for any gratuitous trekkie references that may appear in this presentation.
Those responsible have been sacked.
What is business value?
I’ll know it when I
see it
Justice Potter Stewart, concurring opinion in Jacobellis v. Ohio 378 U.S. 184 (1964), regarding possible obscenity in The Lovers.
Why do we care about Business Value?
Some key decisions
Is it worth it?
Are we delivering the right thing?
How unique should it be?
Is it worth it?
Decision Filters
Simple questions used to guide decision making.
“To be the low cost airline.”
- Southwest Airlines
“Will this help us be
the low cost airline?”
- Southwest Airlines
Student Information System
How Unique Should It Be?
Purpose Based Alignment Model
Purpose Based Alignment Model
Innovate, Create
Achieve and maintain parity, Mimic, Simplify
Do we take this on?
Minimize/Eliminate
Order new pages by 2pm and get them tomorrow!
The Billboard Test
Things to consider
Parity is
mission
critical
Purpose is
not priority
Different-iating
changes over time
Distribute the
decision filters
Purpose
shifts the
burden to
behavior
change
Deep Thought Academy
15:1 Student Teacher Ratio
“Personalized” lesson plans
Music Education w/ DSM Symphony
OTM
EnrollmentFundraisingBook keepingCurriculum FacilitiesParent Communication
Are we delivering the right thing?
Start with value, then identify
stories
Use Goals & Objectives to define value
Goal:
Increase our ability to
handle expected
increase in students
during enrollment
Objective:Reduce time spent enrolling students from 60 min/student to 20 min/student by 2015
Describing ObjectivesAttribute
Description Example
Name Unique name for objective Reduce enrollment time
Scale What to measure (units) Minutes per student spent by Dir. Of Enrollment
Meter How to measure (method) Total time spent on enrollment/# students
Target Success level we’re aiming to achieve
20 min/student by 08/2015
Constraint
Failure level we’re aiming to avoid
> 60 min/student by 08/2015
Baseline Current performance level 60 min/student 08/2014
Identify Assumptions
Most student’s
enrollment
information does not
change from one year
to the next
The enrollment attributes we request does not change from one year to the next.
Parents would provide enrollment information electronically
Identify stories to validate assumptions & meet objectives
Most student’s
enrollment
information does not
change from one year
to the next
In order to determine
how much new
information we need
from students each
yearAs Enrollment Director
I need…
Parents would provide enrollment information
electronically
In order to gauge our
parent’s willingness to
provide enrollment
information
As Enrollment Director
I need …
Questions?
If you remember nothing else…
Business value is a conversation to help us decide: Is it worth it? How unique should
it be? Are we delivering
the right thing?Use business objectives to tell if you delivered value
Questions: kmcdonald@b2ttraining.com Connect!
http://www.linkedin.com/in/KentMcDonald
Follow!@beyondreqs
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