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SKYLINE PARKPITTSBURGH SEEN
Business Team:Shubham Agarwal Amrita JainSarit Mishra Jomari PetersonBrett Wiewiora
Architecture Team:Mekha Susan AbrahamArthur AzoulaiDonald ChowScott HarrisonJoseph KoonJohnson PunJacob RussoJohn Soh
Faculty Advisor: Pablo Garcia
For-Profit
Solid Model
SPEED
Implementation
Skyline Park, Inc.
Board: Building Owners,
Investors, etc
David Bear
Green Tech Experts
PR & MarketingA&E Team
Regulatory Team
Risks Response
Zoning & PermittingEngaging city officials
early, publicly and transparently
Building Owner Buy-in
Give owners equity in business
Save money, Positive PR
Make them part of the team
Attracting Funders Compelling Business Case
Public Response Extensive Marketing & PR Efforts
Risks & Responses
Concept Drawings
Solidify Funders & Organize Team
Finalize Design
Design Review & Approval
Construction
3 Years
Timeline
47 Million Visitors to New York Annually
7.5% of Visitors (3.5 million people) visit Empire State Building Annually
Market Analysis - Benchmark
Willingness to PayPublic Viewing Poll – Post
Gazette42% of Respondents $10
4% of Respondents $20
2% of Respondents Over 20 Dollars
10 Million Visitors to the Region Annually$3 Billion Dollars in Tourism Revenues Annually
Pittsburgh Stats: VisitPittsburgh.com
What this means for Pittsburgh
• Other Attractions In Regiono Museums o Parkso Venues (Heinz Hall, Benedum, Phipps, etc)o Downtown Restaurants
• Other Nearby Citieso Clevelando Buffalo/Niagara Fallso Washington, DCo Philadelphiao New York City
Competition
Assumptions for Financial Projections
Annual Pittsburgh Visitors: 10,000,000
Maximum % of visitors to High Point Park 6.0%
Ticket Price $15
Special Events/Year 12
Special Events Ticket Price $100
Special Events Attendance 1000
Gift Shop Sales per visitor $2
Borrowing Rate 7%
Basis for Financial Projections
Triple Bottom Line - Financial Projections
NPV - $50 Million Dollars
Triple Bottom Line – Social ROI
Increase in Local Visitors
Innovation
Beauty
City Icon
o Estimate 10,000 visitors come primarily for Park
o Each visitor averages $300 in spending
o Indirect Economic multiplier of 4-7
o Equals $12 M - $21 M economic impact on region
Triple Bottom Line – Social ROI
* Sources: Dr. Daniel J. Stynes, Michigan State University & Visit Pittsburgh
Visitors Spending Multiplier SROI
• Energy Generated Through Wind Belt: 470 KW• Screen Energy Requirements Additional Energy
Requirements:• Total Building Energy Requirements:• Percentage Covered by Renewables:• Water Harvesting• Green Roof Benefits:
Triple Bottom Line - Green
• Long-Term Goal: Make building 65% Renewable energy
• With Windbelt technology: We power 9% of building
• Also provide– Green Roof– Water Reclamation
Triple Bottom Line - Green
• Triple-faceted Design• For-Profit Model• $46 Million profit over ten years• SROI = $12 – $21 million a year• Green ROI – 100% renewably powered,
contributing 9% power to building
Summary & Recommendations
Appendix
Triple Bottom Line – Green Data
• Potentially generate up to 4119 mWh annually • (470 kWh * 8765 hours/year)
• Our Energy needs are:• Projectors – 184 mWh annually
• Rest of our space: • 600 mWh annually
• Rest of Building• 43710 mWh annually
Vision: To make Pittsburgh a top-tier worldwide tourist destination. Mission: Create an icon for the city that emphasizes Pittsburgh’s new role as a leader in green technology and innovation.
Mission & Vision
TECHNICAL FEASIBILITY
• Pittsburgh:– Wind low = 6.0 mph– Wind high = 10.4
• Average wind speed required for wind belt = 6mph.
Funding Considerations
• Government Rebate• PA State incentives and policies for Wind
and Geothermal Energy. • Offers funding up to $5 million at 5% for up
to 15 years
• Potential CollaborationsHumdinger is seeking strategic partners interested in licensing intellectual property rights to manufacture and sell the Wind-cell™ Panel technology.
• http://www.popularmechanics.com/technology/industry/4224763.html
Aeroelastic Flutter Demo
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