Business Management Capstone Project

By: Juan LemusBusiness Management Capstone Project

Mrs. Franklin

About the company Industry: Intimate Apparel

Founded in Stranford Shopping Center by Roy Raymond in San Francisco, CA June 2, 1977

Headquartered in the Limited Parkway, Columbus, Ohio

Victoria Secret is the largest American retailer of lingerie. The company sells lingerie, woman’s wear, and beauty. Victoria secret is wholly owned by publicly traded L Brands Company.

WHY VICTORIA’S SECRET?? Victoria’s Secret is a multi-billion dollar American company that is best

known for its glamorous bras, intimates, swim suits, and top fashion models. As a leader in the retail industry, Victoria’s Secret has a great

influence in society and other companies.

MISSION STATEMENT The mission statement for the Victoria’s Secret retail chain is the same as

its parent company, limited brand, and as “captivating.” as the merchandise mix in the Victoria’s secret stores and catalog.

VISION Captivating customer experience that “Drive” long-term loyalty and

deliver sustained growth for our shareholders.

VALUES 1.) Quality: in all areas of each of our Projects 2.) Justice: toward our personnel, both in treatment and in the allocation

of activities to be performed, depending on these each. 3.)Innovation: continuing our strategies and our working methods. 4.) Timeliness: in the delivery of the work requested by our customers. 5.) Consistency: Between what we are committed to our client and what

we make as work. 6.) Communication: Constant and effective among all members who are

part of the company and with our suppliers and customers. 7.) Trust: In that will make our work in the best way, in order to satisfy

each of our clients. 8.) Commitment: with our customers, by giving team quality services; to

society, to bring stability to the families of our staff and the environment, to respect and comply with all requirements of this care.

STAKEHOLDERS Employees Customers Community Suppliers

ORGANIZATIONAL CHART

Leslie WexnerCEO

Limited Inc.

Sharon TurneyCEO

Victoria’s Secret Direct

Grace NicholsCEO

Victoria’s Secret Stores

VPNew Media

Christie Bauchamp

CEOVictoria’s

Secret Beauty

VPMarketing

VPProduction

VPMerchandising

VPCreative

SOCIAL RESPONSIBILITY LB Brands Foundation

Making a difference in our communities in 2001, the LB Brands Foundation invested in nearly $17 million to organizations in our communities.

Here are some of the giving programs: Think Pink for Breast Research Pelotoria for Cancer Research Mast Cares Giving Tree Associates for Associates

EMPLOYMENT PROGRAMS AND BENEFITS

Health & Wellness Benefits Life Insurance Disability Employee Assistance Plan Healthcare & Dependent Care Flexible Spending Accounts Savings & Retirement Benefits Paid Time Off Merchandise Discounts Insurance

CONTINUED Internship Program

The Academy Company It’s purpose is to develop our associates into the best in the business. Internships are offered in all disciplines, including: Finance Merchandise planning& Allocation Accounting Merchandising Design Stores Marketing Supply Chain Human Resources Information Technology

EMPLOYEE TRAINING Caring care about employees and wanting them to

succeed!! Day 1: First you will get your employee number and learn how to check in and out. Day 2: Bras How to measure a customer, learn all the parts of the bras, learn the collections, ands love

fitting issues. Day 3: Beauty& PINK You’ll learn about every beauty product collection they have. Learn about PINK learn how to

put outfits together. Learn how to connect with customers and sell. Day 4: Shrink & Processing you’ll watch a video about how to tell when people are shoplifting. Then you’ll learn how to

process new shipment and how to do inventory.

FINANCIAL ANALYSIS For the past three years Victoria’s Secret has been profitable. Total revenue for 2014-2015 $11,454,000.00. Stock prices went up 76% making it $85.73 per share. The company is a fast driven retailer that is constantly growing over the

years. Making Victoria’s Secret a large driver the largest subsidiary of L Brands

(almost 50% of sales) ranking America’s #1 specialty retailer of women’s intimate apparel.

1st Quarter May 2, 2015Victoria’s secret makes it possible for our customers to experience the sexy and

sophisticated intimate lifestyle. It reaches more than 390 million customers each year which makes this company profitable and fast growing.

MARKETING Marketing Strategy:

Promotional offersEvery year, the day after the fashion show has been broadcasted, Victoria's Secret holds a promotional event in the store and online. Semi-Annual SaleHeld twice a year. CouponsMail out “free panty” card for shoppers every month. Also E-mail out “$10 off bra” cards. Online DealsThese offers often include $25 off your purchase. Free shipping, etc. hosting some level off clearance items on their website.

It is considered one of the most powerful, sexy and glamorous stores in the world, thus holding true to its being “best-in-class” with the super models it uses to advertise is more than surreal.

VALUE CHAIN Victoria’s Secret is an aspirational Brand. With supermodels, top notch

photographers, and bold advertising. It combined mass-market access with prestige products. The limited Brand Inc. viewed Victoria’s as a “360-degree” brand, using a comprehensive marketing strategy to connect its retail, catalogue, and web sales. Leslie Wexner made it stand out as an integrated world-class brand.

ANY QUESTIONS??

REFERENCES www.Lbbrands.com www.glassdoor.com

www.victoriassecret.com www.tumblr.com www.prezi.com

www.slideshare.com www.bnpelzvs.blogs.com