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BUSINESS INFORMATION
Big Blue Food
About Big Blue Food
Big Blue Food was founded by Dato
Shamsubahrin Ismail in 2015. Our aim is to provide
healthy and premium quality meat to Malaysians
at a fair and reasonable price.
Our Focus
To be the main supply chain for hypermarkets and
wholesalers
SPECIALISATION
FRESH FROZEN LIVE CHILL
PRODUCT RANGE
CATTLE LAMB GOAT CHICKEN SEAFOOD
MEAT/CARCASS
SEAFOOD
Process Facilities
Carcass
BeefLamb
Salmon
TunaSquid
Key Business Areas
BIG BLUE FOOD
Key Business Areas
Fresh Live/Chill/Frozen
Beef, Lamb & Chicken
Butchery Programme
Chef Training Programme
Meat Requirement in Malaysia
BIG BLUE FOOD
31.19 million population of Malaysia; 336 Million KGs of Meat
Yearly
1.2 Million cattle yearly for phase 1 to meet local demand
(280kg /cattle)
Imports make up 80% due to limited local production
67.2 Million Kgs imported (Australia, Argentina, Brazil, South
Africa & Ukraine)
268.8 Million Kgs max local production
80% local production by 2020 – 480,000 MT
1.2 Million cattle yearly – 100,000 monthly by 2020
Insufficient Local Production
Business Case - Malaysia
BIG BLUE FOOD
50 Giant Hypermarkets
107 Giant Supermarkets
100, 000 Cattles Per Month
Consignment Meat to Giant
*NOTESOutlets include Giant Hypermarket, Aeon Big, Mydin
Superstores, Cold Storage, Lulu Hypermarkets, Tesco,
Econsave & Govt Markets
Insufficient Local Production
1500 Outlets in Malaysia*
Including wholesale
Source: www.islamicpopulation.com
Estimated Global Halal Market Value
Fresh Meat Supply to Giant
BIG BLUE FOOD
Giant has approved Big Blue Food Capital (M) Sdn Bhd to supply
local fresh beef to all Giant outlets all over Malaysia. There are 157
Giant outlets .
Giant now only sells imported Australian and Indian beef.
Fresh Meats Supply to Giant
157 Outlets
Fresh/Live/Frozen/Chill
Beef
100,000 Cattles per month
Consignment Basis
45 Days Payment Terms
Giant Beef Supply
GiantBatu Caves
GiantBukit Antarabangsa
GiantKelana Jaya
GiantKinrara
GiantSeri Kembangan
GiantSetapak
GiantSetiawangsa
GiantUlu Kelang
GiantTunjong, Kelantan
GiantShah Alam
Operation at Giant Hypermarket Kuala Lumpur and Selangor
Giant Hypermarket Meat Supply
Giant Malaysian - everyday low prices, big variety and great value
157 branches nation wide both hypermarkets and retails stores
Owns Cold Storage, Mercato & Jason Food Market
Similar to Shop Rite and Pick & Pay in South Africa
Fresh Meat
Marinated Meat
Giant Hypermarket Meat Supply
Marinated Lamb
Marinated Chicken
Serving Suggestion
Article News
Investment-Malaysian Beef Market
BIG BLUE FOOD
• Reliance on importation of halal meat (70% is imported) – 1.8 Million Tonnes
• No investment in modern farming
• No adoption of best farming practices
• Fragmented meat supply chain
• Premium prices for local meat
• No local drive to promote red meat diet
The Problems
Conclusion
There is no single large entity that focuses on sustainable cattle farming and
meat supply for Malaysia
Malaysia still cannot achieve meat self sufficient state even after 50 years of
farming
Population in Malaysia
The Market
1.8 Million Tons in Year 2020
Malaysian Meat Requirement
Global Halal Market
USD2 Trillion Annually31.19 Million
‘State of the Global Islamic Economy’ is a brief report published by
Thomson Reuters in association with DinaStandards exploring the global
halal economy. The report stated that the global halal economy is worth
over $3.66 trillion; $2 trillion on food & lifestyle sector expenditure and $1.66
trillion in Islamic finance assets.
• Halal food sector is the biggest market in the Muslim
economy spending over $2 trillion (or 17.7% of the
global F&B market) on food and life style. This is further
expected to grow $2.5 trillion in 2019.
• Moreover, from a list of 70 countries specified in the
global halal economy, Malaysia, Dubai and Australia
are the champions of halal food suppliers.
• In terms of halal consumption, Indonesia is ranked at
the top with $190.4 billion. Halal food logistics acts as a
subsidiary to the halal food, though the chemistry of
handling halal food is contrary to that of the mass.
2
The Global Interest in Halal is Growing
UAE: Aim to be the Sharia-
compliant centre of the world.Focus will be on Islamic Banking
and Halal businesses
Japan : Halal as one of the key
source of contributors to Japan’seconomy by 2020
Brazil: World’s second top
exporter of meat and poultry to Muslim-majority countries after
the Australia
USA: Halal market is
estimated at USD18 billion
UK: Halal food imports are
valued at about GBP18 billion per annum.
China: Set to become the net
importer of food products, including Halal F&B by the next
decade
Malaysia: Halal exports in 2014
were more than USD11 billion. Largest exporter of Halal
ingredients. Export destinations: China, USA, Indonesia and Japan
Thailand: The domestic halal
food market grows around 20 percent a year. 8,000 companies involved in halal food production
Malaysia is still the leader
Source: Global Islamic Economic Report (Thompson & Reuters)
Malaysia• Proper ecosystem
• Proper industry
development framework
• Dedicated government
agencies
• Diverse (food, non-food
and services)
• Comprehensive
and reliable data and
information
/
Others• Focus on production and
certification
• Not available
• Except UAE, the rest led by
NGOs / religious bodies
• Concentrate on food and
meat products
• Little data available
Malaysia has a Comprehensive Halal Framework
32
It’s a collaborative effort among the key stakeholders
Investment Promotion
Export Promotion
SME Development
FOCAL POINT Certification & Enforcement
Standards Development
PRIME MINISTER’SDEPARTMENT
33
Halal Companies in Malaysia: 5,726
2336
3320
4443
5415
2011 2012 2013 2014 2015
Number of Halal Certified Companies
33%
67%
2014
Bumiputera Non Bumiputera
32%
68%
2015
By ownership
Source: Bahagian Hab Halal JAKIM
5,726
• Major products certified halal in 2015:• Food products - 76.87%• Non-Food Products - 23.13%
24
32
33
38
2011
RM billion
Key Export Destinations
China RM4.0 billion
Singapore RM3.4 billion
United States RM2.4 billion
Indonesia RM2.3 billion
Japan RM1.9 billion
Food & beverages
Cosmetic & Personal Care
Industrial Chemical
Main Products Value
Ingredients
Palm Oil Derivatives
Halal Export (2015f): RM42 billion
2012 2013 2014 2015Forecast
Source: Halal Product Statistic Coordination Committee
+11% increase compared to 2014
42
RM1.3b
RM0.03bRM0.1b
RM1.7b
RM0.9b
Investment in Halmas Halal Park:
RM10.6 billion
••
•••
Full income tax exemption for 10 years Import duty exemptionDouble deduction on qualifying expenditure
Main incentives for Halal players:
Success Stories: Investment
Main new investors in 2015:
RM552 million
RM323 million
RM150 million
RM100 millionFOOD
Since 2010
Foreign : RM5.6 billion (27 companies) Domestic: RM5.0 billion (105 companies)
Success Stories: Local Large Corporations
RM1 billion sales in 2015
• 5 shops and 11 Halal kiosks• 25,000 stalls
RM350 million sales in 2014
• Footprint in USA, Japan and Australia• 4,000 employment
RM320 million sales in 2014
• Footprint in Thailand, Philippines, Singapore, Indonesia and British Virgin Island
RM3.9 billion sales in 2014
• 1,266 outlets (Singapore, Brunei, Cambodia and India)
Success Stories: MNCsMake Malaysia as Halal Centre of Excellence
11 • 7 Nestle Halal factories in Malaysia.• 150 Nestle Halal factories globally – exporting to more than 50
countries.
• RM1.2 billion investment in Halal Park.• 800 employment created.
• RM300 million investment in Halal Park.• 600 employment created.
• RM500 million investment in Halal Park.• 150 employment created
• “World first Halal Vaccine production facility in Malaysia”• RM550 million investment in Halal Park
38
Key MNCs
Halal Certification Bodies
• There are about 200 different Halal certifications availableglobally. The majority of certifications stems from AsiaPacific countries
• As of January 2016, JAKIM has recognised 54 Foreign CBs from 32countries covering all regions. 8 CBs from Australia and 2 fromNew Zealand
• Products and goods certified by those CBs are allowed to be exportedand marketed in Malaysia under Trade and Descriptions Act(Certification Marking of Halal Order) 2011
Source: Bahagian Hab Halal JAKIM
Big Blue Management Team
BIG BLUE FOOD
DatoShamsubahrinIsmailAdvisor
Dato Shamsubahrin Ismail has started many ventures from a recording company to an entertainmentproduction company. He created Drop Zone, a local multi-fulfilment company and recently started BigBlue Capital, a company that manages premium taxi services for Twin Towers KLCC and also PublikaMall Kuala Lumpur. Big Blue Capital also has interest in food services, cattle farming and meat supply.
BIG BLUE FOOD MANAGEMENT TEAM
NADIM
LEGAL
ARFA
HUMAN RESOURCE
VINAYAGAN
SENIOR HEAD OF
RETAIL OPERATIONS
PERUS KHAN
OPERATION MANAGER
CHATHEAD CHEF
Funding Requirements
BIG BLUE FOOD
Big Blue Food Capital for USD 5 Million
BIG BLUE FOOD FUNDING REQUIREMENTS
ONE TIME INVESTMENT
5 YEAR CONTRACT
SUPPLY CHAIN TO HYPERMARKET
AND WHOLESALE
BUSINESS DEVELOPMENT PROPOSAL
USD 15MILLION
(USD 5 MILLION
EACH COUNTRY)
ARGENTINA
BRAZIL
UKRAINE
USD 5 MILLION
IMPORT AND EXPORT OF
LIVE/FROZEN/ CHILL BEEF
INFRASTRUCTURE SET-UP
LIVESTOCK HOLDING AREA
ABATTOIR
CENTRALISED COLD ROOM
(DISTRIBUTION CENTRE)
BUSINESS DEVELOPMENT PROPOSAL
A. Animal : Cattle
B. Country of Export : All Countries (other than those
specified)
C. Purpose : Breeding / Slaughter
D. Regulations for importation
Regulations For The Importation Of Cattle from Any Country Into Malaysia
• Import licence
The consignment of animals shall be accompanied by a valid import licence issued by the Director General of Veterinary Services, Malaysia or the State Director concerned permitting the importation of such animals into the State(s) of Malaysia.
• Description of Animal
The consignment of animals shall be accompanied by a certificate containing a full description or identification of the animals.
• Veterinary Certification
The consignment of animals shall be accompanied by a veterinary health certificate issued by a competent veterinary authority of the country of export
• Declaration by Master/Captain of the Ship/Aircraft
The consignment of animals shall be accompanied by a certificate from the master/captain of the ship or aircraft in which the animals were carried
• Transportation
The consignment of animals shall be carried by ship or aircraft direct to the prescribed landing place or any other port or airport as directed by the Director General of Veterinary Services, Malaysia or the State Director concerned.
• Quarantine in Malaysia
a) Upon arrival in Malaysia, all animals from the consignment shall be directed to the approved quarantine station or farm, and shall there remained for a minimum period of ten (10) clear days for quarantine purposes.
b) The animals during quarantine will be subjected to clinical examinations and laboratory tests as and when deemed required by the Quarantine Officer in charge or by any competent Veterinary Officer of the Department of Veterinary Services, Malaysia.
• Fee
The following fees are payable for each consignment of
cattle imported into Malaysia :-
(i) Import licence : RM 5 per head
(ii) Quarantine fee : RM 4 per head
(iii) Quarantine certificate : RM 2 per head
Identify Cattle VendorsTo identify cattle suppliers that can meet our supply, demand and also Halal certification
Establish Butchery SchoolTo a butcher training centre fully equipped with cold room facilities. Target to train 600 butchers monthly
Stage One (1)
Conclusion
To get a butchery school up and running and train new butchers
Begin Supply of MeatTo begin buying cattle for our local fresh meat supply to Giant Hypermarkets.Roll out 157 Outlets in 12 months
Stage Two (2)
Wholesale MarketTo begin supply to the wholesale market nationwide
Halal Certification JAKIM Halal Certification is globally recognised
Consultation fee of USD 1.8 Million for each application/Abattoir
Stage Three (3)
Outcome
It is envisage that the Halal certification process will take around 6 months to complete.
The Malaysian JAKIM (national Islamic Authority) Halal certification is recognised globally
Supply Chain LogisticsContract with local cold chain supply logistic firms for distribution
Importation of cattle from To begin importation of fresh meat to meet local supply Giant Hypermarkets & other hypermarkets
Stage Four (4)
Conclusion
To start importation and distribution of imported cattle for local Giant Hypermarket requirements
Importation of Livestock Importation of livestock breeding in Malaysia
Farm DevelopmentTo contract farm development
Stage Five (5)
Conclusion
Malaysian farm development will take 1 year to develop and start production
We have identified University Putra Malaysia (local agricultural university) as the local technology partner
Appoint Technical TeamTo appoint a technical team made up of both experts from South Africa & Malaysia to identify the farm structure and supply chain logistics for Selangor farms
Acquisition of FarmsIdentify an agriculture land in Selangor – 20,000 acres
Stage Six (6)
Conclusion
To present the acquisition proposal for Selangor farms within 2 months and to complete the farm development & supply chain proposal within 2 months
Develop Big Blue Food Chain of Retail Butchery To have a clean, SOP driven halal butchery in every suburb to serve all Malaysians similar to Ayamas Outlets, a successful local fresh & roasted chicken outlet
Manufacturing of Commercial ProductsTo begin manufacturing line to produce consumer ready food products like pre cuts, burgers, hotdogs, meatballs & dairy produce
Stage Seven (7)
Conclusion
Ultimately Big Blue Food wants to be the biggest meat supply chain company in Malaysia
1•To get healthy, good quality meat on the tables of the Malaysian
people at a fair and reasonable price.
2•To help the people by creating not only jobs but income for small
farmers by assisting them on agricultural schemes.
This Project is being established to meet these two main points
National Agenda
OTHER PRODUCT RANGE
BIG BLUE FOOD
Concept StallCOCONUT DRINK
Logistics and Distribution Network
BIG BLUE FOOD
SHIPPING
PACKAGING
THROUGHLIVESTOCKCARRIER
CLEARANCE
PORT
TRANSPOSRT TO
FARM
IMPORT FROM HOST
COUNTRY
COLD ROOMSTOCKUPDATE
NATIONWIDE
DISTRIBUTION
(BY REGION)
SLAUGHTER
HOUSE
LIVESTOCK
CARRIER
CATTLE QUARANTINE
AREACOLD ROOM FOR
FRESH MEAT
FLOW PROCESS
• We shall issue a Bank Guarantee / Standby letter credit of stock value to all participating vendor
• Payment should be made 45 days upon delivery
Our Terms To Vendor
CENTRAL REGION
Distribution and sales channel network of zone within peninsularMalaysia and Giant operation.
States :-SelangorKuala LumpurNegeri Sembilan
Abattoir :-Jabatan Perkhidmatan VeterinarNegeri Selangor
SOUTHERN REGION
Distribution and sales channel network of zone within peninsularMalaysia and Giant operation.
States:-MelakaJohore
Abattoir :-Jabatan Perkhidmatan VeterinarNegeri Johor
NORTHERN REGIONDistribution and sales channel network of zone within peninsularMalaysia and Giant operation.
States:-PerakPulau PinangKedahPerlis
Abattoir:-Jabatan Perkhidmatan VeterinarNegeri PerakNegeri Kedah
EAST COAST REGION
Distribution and sales channel network of zone within peninsularMalaysia and Giant operation.
States:-PahangTerengganuKelantan
Abattoir:-Jabatan Perkhidmatan VeterinarNegeri PahangNegeri TerengganuNegeri Kelantan
Big Blue Farm & Feedlot
Phase 1 – Selangor
20,000 Acres
Big Blue Farm & Feedlot
PORT KLANG
Abattoir in Selangor State
Shah Alam
Abattoir in Selangor State
Offices and Processing Plant
This zone is around 15 acres of land.
Covers abattoir plant, cold storage, quarantine area, offices, research lab,
tannery, bio-security (wheel dip) and other supporting facilities.
The integrated system can process around 720 heads of cattle daily.
Slaughterhouse Management Office
ABATTOIR
Residential Area
The required number of the units will depend on the division provided in this farm.
The proposed area dedicated for the residential zone is approximately 10 acres.
Fodder Area
The fodder area is the biggest area provided in this project. The area consist of 175
acres will be planted with napier and setaria grass for the consumption of cattle.
Sample Manager’s Resident Sample of Workers Quarters
LIVESTOCK HOLDING AREA
Vendors Paddocks
Feedlot Vendors will occupy 10 lots in an area of 100 acres
All paddock will have the infrastructure and building including cattle shed for
3000 heads of cattle, grazing area, shoe racks, offices, waste collection
centre, dry and wet food storage and other supporting
facilities as required.
Paddock – Grazing Area
Waste collection Center
Cattle Shed
LIVESTOCK HOLDING AREA
OUR CONTACT
BIG BLUE FOOD CAPITAL (M) SDN BHD
Operation Office
4.108 Level 4 Wisma Central , Jalan Ampang,
50450 Kuala Lumpur
Mobile : 0132613130
Mobile : 0132166531
Email : bigbluefood@gmail.com
Website : www.bigbluefood.com.my
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