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Business Plan onREALTY SECTOR
Head office: MUMBAI
Registered office: LANDTRACK
Mafatlal towers B-wing, 1ST Floor,
Marine Drive,Mumbai- 400021
Our Vision
To attain and maintain leadership in our field of business in every location and region we are in, by an all pervasive process of inclusive growth A-360 degree vision of growth
Our Mission
Maximize value for all stakeholders, through an unflinching commitment to fulfilling our vision of inclusive growth.
Our Values
Safety
Service
Happiness
Team Work
Accountability
Business Concept
Deleted (Security purpose – confidential)
Unique Selling Proposition
Deleted (Security purpose – confidential)
Organisation Structure
BOARD OF DIRECTORS OR CHAIRMAN
CEO
DIRECTORADMIN
DIRECTOR OPERATION
S
DIRECTORMARKETING
AND PR
DIRECTORFINANCE
DIRECTOR HR
FINANCIAL PLAN
Raising of Funds
Key Planning Areas
Startup Assumption
BEP Analysis
RAISING OF FUNDS
70% Seed Funds
20% from Bank Loan
10% Owned Funds
KEY PLANING AREAS
Spending more funds on Marketing, advertising, and public relations costs.
Targeting Rural Area for agricultural land
Tie – up with rural, urban & regional rural banks for loan facilities
Provision of a sufficient cash reserve to assure timely payment of the leasing or finance
STARTUP ASSUMPTION
We assume a slow-growth economy, withoutmajor recession.
We assume that there are no unforeseen changes in technology to make products immediately obsolete.
We assume access to equity capital and financing sufficient to maintain our financial plan.
REQUIREMENTS
Deleted (Security purpose – confidential)
REQUIREMENTS
Deleted (Security purpose – confidential)
FUTURE FORECAST
Global Reach
Indian as well as European Market
Increasing the No. of branches national as well international level
Serve the Premier and Business Class
GDP Growth at the rate of 9.5%
RISK MANAGEMENT
Major factors affecting the profitability of Realty Sector
Major Expenses:I. Labour costsII. Facilities rents
Labour salaries and wages along with fuel costs form >50% of operating expenses
RISK MANAGEMENT
3 main types of financial risks:
Change in TechnologyForeign currency exchange fluctuationsChange in interest ratesRepeal Effect of banking and real sectorChange in Government Policies
-Important to maintain 50/50 fixed-to-floating ratio
Assumed losses after which dissolving process is to be initiated:
.
Steps to be followed for the company incase of incurring continual big losses:
Deleted (Security purpose – confidential)
Marketing Stratagies
4 P’s of marketing
Product
Price
Place
Promotion
Product
Deleted (Security purpose – confidential)
Price
Based of deal
Place
Covering semi urban & rural markets
Placing auction process all over India
Promotion
Internet
Banks
Segmentation, Targeting & Positioning
Geographic segmentation: We are concentrating specifically on Indian Domestic market. We are launching our online auction portal initially in the domestic market.
Demographic segmentation:Our target customers are the Corporate and our economy as it is rising out of recession.
Psychographic segmentation:We are targeting rural sector to cover concept of agriculture land.
THANK YOU
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