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DESCRIPTION
Mobile application developed by group and myself in my Product Managmenet class. Individual presentation for Business Communications course.
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Prepped Chef
Brian Dorne
• What’s the need/problem
• Competitive landscape
• Why The Prepped Chef will change cooking forever
Agenda
I’d like to introduce you to Cindy….
Competitors
Final Product Concept
Selects a recipe and enters # of people
Take to Store
Pick up prepared ingredients
Healthy Substitutes
Search Recipes
Shopping List
Serving Size
Ordering
Market Potential
60 Million25 Million
• 100 quantitative survey results
• 7 In-depth interviews
Research
Perceptual Map
Focused on cooking process
Focused on pre-cooking process
Po
rtab
leStatio
nary
Market Gap
• “Pay per Download” Model with Subscription Option
$3.99
Pricing Strategy
PROJECTED SALES
0
1,707.42,548.4
3,787.5
5,594.2
8,185.7
11,812.6
16,700.6
22,914.1
30,110.2
37,228.5
42,359.143,260.6
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
0 1 2 3 4 5 6 7 8 9 10 11 12
Quarter
Sale
s in T
housands
Year 1projected
sales = 6,896
Market penetration
= 1.6%
Sales Forecast
Distribution
Promotional Strategy
i
Back to Cindy…
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