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The Seven Cs Effective
Communication
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Presented By
Muhammad Naveed Shakir
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Layout Introduction Seven Cs of Effective Communication.
.Definition.
.Benefits..How to apply..Conclusion remarks.
Conclusion.
Question/Answer Session.Comments of Teacher.
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Introduction
Effective for oral & writtenCommunication.
Principle provide guideline for choiceof content and style of presentation.
Adapted to the purpose and receiverof your message.
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Seven Cs EffectiveCommunication
Completeness.
Conciseness.
Consideration.Concreteness.
Clarity.
Courtesy.Correctness.
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Completeness
Definition
Message is complete when it contain allthe facts the reader or the listener need for thereaction you desired.
Benefits.
1- Achieving desired result withoutfurther expense on messages.
2- Building goodwill.3- Turn away costly Law suit.
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How to apply
(a)- Answering Five Ws.(b)- In reply of inquiry
answering all questions.
Give something extra,
when desirable.
Concluding remarks
Applying show me attitude towardreader and give informative information that pursed
him to visit.
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ConcisenessDefinitionIt means to be point not brief but in fewest possible
word or relevant according to subject matter.Benefits Save time and Expense . Increase repetition by not cluttering their
professional life's.How to apply Eliminate wordy expression.( e.g. use substitute
word/active voices). Include only relevant material. (Avoid long intro,
unnecessary explanation, excessive adjective, phrases). Avoid unnecessary repetition.(e.g.use abrev.CDA,PTCL,
Pronouns).
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Consideration
Definition
Putting your self in their place .Focus on you in place of I or we.
stress the positive in your message.
Focus on You attitude instead of I.
Show audience benefits or interest in thereceiver.
Emphasis positive and pleasant fact.
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Concreteness
It means be very clear in thoughtand expression and must base on factsand figure during writing a message.
Use specific facts and figures.Put action in your verbs.Choose vivid , image building words.
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Clarity
Using words that familiar to themessage of receiver.
Choose precise, concrete and familiarwords.
Construct effective sentences andparagraphs.
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Courtesy
Definition
Being aware not only of theperspective of others, but also their
feeling. It stems from sincere you-attitude.
Be Sincerely, Tactful, Thoughtful andAppreciative
Use expression that show respect.
Choose non discriminatory expression.
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Correctness
Definition
It is proper check on grammar,punctuation, and spelling.
Use right level of language.
Check accuracy of figures, facts& words.
Maintain acceptable writing mechanics.
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Conclusion
Know the seven Cs and using them ,help you become a bettercommunicator .
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