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BBUSINESS COMMUNICATIONUSINESS COMMUNICATIONPurposive interchange, resulting in workable
understanding and agreement between the sender and
receiver of a message
PRESENTED BY MITHUN KHATRI
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At a Glance
Importance of communication
Objectives of communication
Principles of communicationBarriers to communication
Successful communication
Method of communication
Non-verbal communication
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CCOMMUNICATIONOMMUNICATION
The word communication is derived from
a Latin word communis, meaning
common.
It stands for a natural activity of all humanbeings to convey opinions, feelings,
information and ideas to others through
words, body language or signs.
Communication is interchange of thoughts,opinions, or information by speech, writing
or signs
-Robert
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EEFFECTIVE COMMUNICATIONFFECTIVE COMMUNICATION
y Communication is the transfer of
information from a sender to a receiver
with the information being understood bythe receiver in the same way as implied by
the sender. Communication function is the means by
which organized activity is unified.
It is also the mean by which behavior is
modified, change is effected, information
is made productive and goals are
achieved.
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IIMPORTANCE OF COMMUNICATIONMPORTANCE OF COMMUNICATION
The essential features of managementare:
Planning
Organising
Staffing
Directing
Co-ordinating
Controlling
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Communication is important to all these
functions. It transfers thought from one
person to another that is an exchange of
facts, ideas, opinions or emotions of two or
more persons.
Different persons are linked together. No group activity is possible without
communication.
It is the tool which helps one to achieve the
purpose and goal of an organisation.
Clear and concise communication avoid
misunderstanding.
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OOBJECTIVES OF COMMUNICATIONBJECTIVES OF COMMUNICATION
To influence action towards the welfare of
the enterprise.
Essential for the internal functioning ofenterprise as in business we communicate
to inform and persuade.
Communication to informInformation consists of facts and figures and
data arranged in patterns, which are useful for
different purposes.
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Communication to persuade
Persuasion needs a basis of information
i.e. one cant persuade unless one
informs.
Persuasion means making efforts to changeor influence the attitudes and behaviour of
others.
A persuasive communicator wants thereader to understand the message and to be
influenced, as intended by him.
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Communication to decideCommunication to decide
To identify useful information.
To avail information at correct time.
To understand and identify whatinformation is more important for the
decision-making is one of the most critical
factors.
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PPRINCIPLES OF COMMUNICATIONRINCIPLES OF COMMUNICATION
The principles of communication are the means which serve as
useful guides to better communication.
Seven Cs of the Principles ofCommunication:Clarity
Candidness
Completeness
ConcisenessCorrectness
Courtesy
concreteness
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The four Ss ofcommunication:
Shortnes
s
SimplicityStrength
sincerity
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BBARRIERS TO COMMUNICATIONARRIERS TO COMMUNICATION
Three broad groups:
I. Physical, External Or Mechanical
Barriers: Defects in the medium Noise
Defects in the organizations
Communication system
II. Semantic and Language Barriers:
Sentences can convey entirely different
meanings depending on how they are
spoken.
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III. Socio-Psychological Barriers:
Problems of understanding, interpretation and
response to communication arise partly from
our personal attributes.
a. Status: Consciousness of ones statusaffects the two-way flow of
communication.b. Perception and Reality:
World act as our sensory environment.
Our perceptions, the mental images of
the external world, are stored in our
brains as our viewpoint, experience,
knowledge, feelings and emotions.
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SSUCCESSFUL COMMUNICATIONUCCESSFUL COMMUNICATION
Clarity in idea
Purpose of communication
Appropriate language Credibility in
communication
Good listening
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MMETHODS OF COMMUNICATIONETHODS OF COMMUNICATION
Verbal communication
Oral communication Written communication
Non-verbal
communication
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NNONON--VERBAL COMMUNICATIONVERBAL COMMUNICATION
y Does not involve words or speech.
y It is the wordless message receivedthrough the medium of gestures, signs,
bodily movements, facial expression, toneof voice, colour, time, space, style ofwriting and choice of words.
Heard melodies are sweet, but thoseunheard
Are sweeter; therefore, ye soft pipers,play on;
Not to the sensual ear, but more
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CLASSIFICATION OF NON VERBALCLASSIFICATION OF NON VERBAL
COMMUNICATIONCOMMUNICATION
ySymbols of body language
Emblems Illustrators
Body manipulators
Facial expressions
Regulators Eye movements
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Positive GesturesPositive Gestures
y Positive gestures are body signals which
make you look relaxed, confident, and
polite.
y Positive listening gestures include leaninga little towards the speaker, tilting the
head, eye contact and gently nodding the
head as the sign of agreement with what
is said.
y Keeping hands open while speaking.
yAvoid putting both hands in pockets. If one
hand is put in the pocket, it shows
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Negative GesturesNegative Gestures
ySigns of Nervousness Hands in the pockets
Covering the mouth with your hand while
speaking Scratching
Biting nails
Glancing sideways Clearing throat too often
Speaking too fast
Setting the hair with hands
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yGestures showing Aggressiveness
Staring Pointing at someone
Showing a fist
Folding both arms
Bending over someone
yGestures showing Rudeness
y Shake hands too hardy Work while someone talks to you
y Yawn
y Look at your watch frequently
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yGestures showing Self-Importancey Eyes closed while talking
y Looking at the tip of the nose while talking
y Pursed mouth
y Gestures showing lack of GoodSense Banging the table instead of laughing at a joke
Wiping hands across face Touching nose time and again
Waving hands around you while talking
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PRESENTED BY MITHUN KHATRIDATED:28/08/08
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