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Business and stakeholders – moving towards even closer integrated cooperation?
Experiences from the business response
to the European CSR AgendaBen Davies
Director, Membership Services
CSR Europe
What is the business contribution to the EU Agenda on CSR?
EU
lead
ers
hip
Bu
sin
ess lead
ers
hip
20102000 2005
Lisbon Summit I
Lisbon Summit II
Creation CSR
Europe
1st European Business
Convention on CSR
Launch of European CSR Marketplace
series
1st EU Communicatio
n 2002
EU Multi-stakeholder
Forum
European Business
Campaign on CSR
Roadmap for competitive and
sustainable enterprise
2nd EU Communicatio
n 2006
Delors Appeal
1995
European Alliance on CSR
EABIS-2003
‘05 ‘06 ’07
Brief overview of EU Agenda on CSR
March 2000 – Lisbon Summit: European Heads of State appeal to business for greater social responsibility:
CSR is part of the EU strategy for 2010: “To make Europe “the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion by 2010”
European Multi-Stakeholder Forum 2002 - 2004
Brief overview of EU Agenda on CSR
Civil Society Civil Society
Organisations Organisations
(Green G8/Social (Green G8/Social
Platform)Platform)
Business Business
Networks & Networks &
Organisations Organisations
(CSR Europe)(CSR Europe)
Trade Trade
Unions Unions
(ETUC)(ETUC)
Employers Employers
Organisations Organisations
(UNICE)(UNICE)
Mission:
« foster CSR through innovation, transparency and convergene of CSR practices »
Objectives:
Improving knowledge (btw. CSR and SD)
Explore opportunity for establishing common guiding principles
Roundtables on:
Improve knowledge & exchange best practices
Foster CSR among SME’s
Diversity, Convergence, Transparency of CSR practices
Development aspects of CSR
European Roadmap for a competitive and sustainable enterprise - 2010
A Vision of Businesses
Towards a European enterprise built on short and long-term value creation, stakeholder engagement, new skills and innovation in every compartment of business activity
Ten Commitments
A Business Appeal To EU, National Governments and other key stakeholders
•Innovation & entrepreneurship•Skills & competence building•Equal opportunities & diversity•Health & safety•Environmental protection
•Mainstream CSR•Stakeholder engagement•Leadership & governance•Communication & transparency•B2B cooperation & alliances
EU Communication on CSR – 22 March 2006
The EU Alliance on CSR is at the heart of the EU Strategy on Growth & Jobs, CSR: voluntary action, innovation and stakeholder engagement
• EU commits to ensure a more business-friendly environment in Europe if companies commit to CSR.
• EU commits to integrate the promotion of CSR into EU policy (Trade, Development, Research etc…)
European Alliance on CSR: a renewed opportunity for collaboration
A renewed opportunity for key stakeholders to collaborate:
• CSR Europe, UNICE, UEAPME are each recognising the importance of engaging behind the movement of the Alliance, in a collaborative manner and together with key stakeholders
• Over 125 companies have already committed to engage behind the Alliance, via CSR Europe and its National Partner Organisations.
CSR Marketplace:Sharing European Practical Solutions
European Alliance: How is the business community engaging?
– Annual event brining together hundreds of CSR practitionners to share, learn from eachother and network
– Online networking platform with over 500 Practical CSR Solutions, online communities and discussion forums for members
What solutions do companies implement?
Access to Electricity
Hybrid Systems
Work Life Effectiveness Programme
Ethical Sourcing
Sustainable Procurement
Supplier Diversity
Access for disabled people to labour markets
Improved Health For Roma Women
What solutions do companies implement?
EMS Communication
The Danone Way
Business in deprived areas
The Safety Matrix
Fighting corruption - Transparency Intl.
Integrated Reporting
PCs for Schools
European Alliance on CSR: how is the business community engaging?
European Cartography on CSR
• Based on 545 business solutions & 141 networking activities
• Provides an overview of gaps and areas of excellence throughout EU
–53% solutions are linked to change in management systems and 46% solutions are based on stakeholder involvement.–45% of business innovations yielded direct bottom line benefits to business.–In 1 out of 3 solutions, the constraints are largely internal and/or managerial
European Alliance on CSR: how is the business community engaging?
Coalitions for Cooperation – CSR Laboratories
Business and stakeholders – joint action
• Exploring collaborative action for companies with stakeholders to deal with major socio-economic challenges in Europe and globally
• CSR Europe board is currently reviewing over 30 proposals
• Roll out in coming months throughout Europe
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