Built for speed: business ethernet services

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Built for Speed Differentiating on the Customer Experience

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Ethernet Services are Now Mature

12%

11%

9%

8%

7% 7%

7%

41%

Orange

Verizon

Colt

AT&T

NTT

L3/Global Crossing

BT

Other

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Mature Markets Differentiate on Experience,

Not “Feeds and Speeds”

…ultra-responsive, ultra-sleek…

you won’t sacrifice power for beauty.

…256K dynamic RAM. 3-1/2″ floppy disk…

LCD display…IBM compatible, …3 1/2″

720KB floppy disk drive.

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No Serious Technical Obstacles… but time counts…

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n

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Built for Speed: What do we mean?

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Ciena Product Enablers

Service Aware OS (SAOS)

OneControl

The industry’s broadest purpose-built

packet portfolio

User Portal

Ap

plic

atio

n F

lexib

ility a

nd

Scale

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Built for Speed: Service Agility

Basic traffic prioritization Real-time Class of Service

Exponential Capacity Growth

Accelerating bandwidth churn GigE to 10 GigE made easy

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Built for Speed: Service Assurance

1 Intuitive

visibility to

network

hotspots

Pro-active

service

correlation

2 Diagnostic

tools at

NOC’s

fingertips

3 1 2 Verifies

SLA

adherence

3 Empowered

to diagnose

Affected Services

Delay: 10

Thruput: 1G

Delay: 10

Thruput: 1G

Delay: 15

Thruput: ..05G

Delay: 15

Thruput: 0.5G

Fix problem before customer calls

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Rapid Cell Tower Deployment

Speed of Delivery: a requirement as 5-10x this amount of small cells are rolled out

There are ~ 140,000 Ethernet-enabled cell towers in North America

AT&T

Clearwire Comcast

CenturyLink

Fibertech

Phonoscope

Lightower

~ 70,000 (~50%) are Ciena powered

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Ciena Helps Comcast Ramp Business Services

Consultative Partner Approach

Structured program of market-based

deliverables customised to partner need

• Sales Enablement & Execution

• Services Portfolio Strategic Planning

• Service Creation

• Marketing Readiness & Programs

• Learning and deployment

2012 Frost & Sullivan Competitive Strategy Leadership Award for

U.S. MSO Ethernet Services.

5,000 active

towers

40-50%

growth/yr

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Consultative Partner Approach

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CapeNet

AT&T Clearwire

Comcast

Sprint

XO

Mobily Telefonica

kpn

CenturyLink Virgin

Media

AAPT

TWC

iBurst

e|net

Interoute

Fibertech

SURFnet

OneMaryland VELCO Sovernet

Consultative Partner Approach

3931 SDS MEF CE2.0 Pilot Program

3902 SDS

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Thank You!