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Building Community with Building Community with TechnologyTechnology
National Conference onNational Conference on
Community Volunteering and National ServiceCommunity Volunteering and National Service
June 9, 2002June 9, 2002
Building Community TechnologyBuilding Community TechnologyPartners, Inc.Partners, Inc.
Randal Pinkett, Ph.D.Randal Pinkett, Ph.D.
Building Community TechnologyBuilding Community TechnologyPartners, Inc.Partners, Inc.
http://www.bctpartners.com
Helping non-profits use technology toHelping non-profits use technology tobuild community,build community,
support community change strategies,support community change strategies,andand
improve their organizational effectiveness.improve their organizational effectiveness.
AgendaAgenda
I.I. IntroductionIntroduction
II.II. Principles of Building Community Principles of Building Community
with Technologywith Technology
III.III. ConclusionConclusion
AgendaAgenda
I.I. IntroductionIntroduction
II.II. Principles of Building Community Principles of Building Community
with Technologywith Technology
III.III. ConclusionConclusion
IntroductionIntroduction
Is technology a component of your Is technology a component of your volunteer/service activities?volunteer/service activities?
Does your organization have a Does your organization have a technology plan and strategy?technology plan and strategy?
Does it address both:Does it address both:– Internal efficiencies?Internal efficiencies?– External effectiveness?External effectiveness?
Are you aware of organizations in your Are you aware of organizations in your area with a strong technology capacity?area with a strong technology capacity?
AgendaAgenda
I.I. IntroductionIntroduction
II.II. Principles of Building Community Principles of Building Community
with Technologywith Technology
III.III. ConclusionConclusion
Building Community with Building Community with TechnologyTechnology
Principle #3
Demonstrate Relevance Clearly
Principle #6
Emphasize Outcomes Instead of Access
Principle #7
Integrate Online with Offline
Principle #4
Spread Technology Costs
Principle #5
Strategically Build Community Online
Building Community with Building Community with TechnologyTechnology
Principle #3
Demonstrate Relevance Clearly
Principle #6
Emphasize Outcomes Instead of Access
Principle #7
Integrate Online with Offline
• Establish an “audience”Establish an “audience”
• Capture the late majorityCapture the late majority
• Highlight benefits clearlyHighlight benefits clearly
Principle #4
Spread Technology Costs
Principle #5
Strategically Build Community Online
BackgroundBackground Camfield Estates, Roxbury, MACamfield Estates, Roxbury, MA 102 units, approximately 300 residents102 units, approximately 300 residents Predominantly African-American (75%)Predominantly African-American (75%)
– 32% Hispanic / 68% Non-Hispanic32% Hispanic / 68% Non-Hispanic Camfield Tenants Association (CTA)Camfield Tenants Association (CTA) Participant in US Department of Housing Participant in US Department of Housing
and Urban Development’s (HUD) “Demo-and Urban Development’s (HUD) “Demo-Dispo” ProgramDispo” Program
OverviewOverview Camfield Estates-MIT Creating Camfield Estates-MIT Creating
Community Connections ProjectCommunity Connections Project
A model as to how individuals, families, A model as to how individuals, families, and a community can use technology to and a community can use technology to support their interests and needssupport their interests and needs
ContextContext Camfield Estates-MIT Creating Camfield Estates-MIT Creating
Community Connections ProjectCommunity Connections Project
INFRASTRUCTURE:INFRASTRUCTURE:
- State-of-the-art computers & software- State-of-the-art computers & software
- High-speed Internet- High-speed Internet
- Comprehensive training- Comprehensive training
- Neighborhood technology center- Neighborhood technology center
- Web-based community building system- Web-based community building system
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
ProjectProjectMethodoloMethodologygy
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
June 2000June 2000
ProjectProjectMethodoloMethodologygy
Surveys,Interviews &Marketing
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
Activity-Based&
Theme-Based
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
September 2000September 2000
ProjectProjectMethodoloMethodologygy
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
January 2001January 2001
ProjectProjectMethodoloMethodologygy
ParticipatioParticipationn
September 2000 January 2001
Round IRound I::?? of 66 families?? of 66 families
ParticipatioParticipationn
September 2000
Round IRound I::33 of 66 families (50%)33 of 66 families (50%)
ParticipatioParticipationn
September 2000 January 2001
Round IRound I::33 of 66 families (50%)33 of 66 families (50%)
Round II:Round II:?? of 80 families?? of 80 families
ParticipatioParticipationn
September 2000 January 2001
Round IRound I::33 of 66 families (50%)33 of 66 families (50%)
Round II:Round II:41 of 80 families (51%)41 of 80 families (51%)
8 families8 families
ParticipatioParticipationn
September 2000 January 2001
Round IRound I::33 of 66 families (50%)33 of 66 families (50%)
Round II:Round II:41 of 80 families (51%)41 of 80 families (51%)
8 families8 families
Non-ParticipationNon-Participation Health-related condition Too many responsibilities
Lack of relevance
ParticipatioParticipationn
September 2000 January 2001
Round IRound I::33 of 66 families (50%)33 of 66 families (50%)
Round II:Round II:60 of 80 families (75%)60 of 80 families (75%)
Non-ParticipationNon-Participation Lack of relevance
Too many responsibilitiesHealth-related condition
27 families27 families
Building Community with Building Community with TechnologyTechnology
Principle #3
Demonstrate Relevance Clearly
Principle #6
Emphasize Outcomes Instead of Access
Principle #7
Integrate Online with Offline
Principle #4
Spread Technology Costs
Principle #5
Strategically Build Community Online
• Open source technologiesOpen source technologies
• Application service Application service providersproviders
• Content management Content management systemssystems
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
CreatingCommunity
Connections (C3)System
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
January 2001January 2001
ProjectProjectMethodoloMethodologygy
Creating Community Connections Creating Community Connections (C3) System(C3) System
INTRANETINTRANET
Resident ProfilesResident Profiles
Web-Based E-MailWeb-Based E-Mail
Calendar of EventsCalendar of Events
Discussion ForumsDiscussion Forums
E-Mail ListsE-Mail Lists
Chat RoomsChat Rooms
File StorageFile Storage
EXTRANETEXTRANET
News and AnnouncementsNews and Announcements
Organization and Business Organization and Business DatabaseDatabase
Geographic Information Geographic Information System (GIS) MapsSystem (GIS) Maps
Personalized Web PortalsPersonalized Web Portals
Surveys and PollsSurveys and Polls
Job and Volunteer PostingsJob and Volunteer Postings
Site-Wide SearchSite-Wide Search
Building Community with Building Community with TechnologyTechnology
Principle #3
Demonstrate Relevance Clearly
Principle #6
Emphasize Outcomes Instead of Access
Principle #7
Integrate Online with Offline
Principle #4
Spread Technology Costs
Principle #5
Strategically Build Community Online
• Involve community Involve community membersmembers
• Start smallStart small
• Scale infrastructureScale infrastructure
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
GENERALASSET-MAPPING
BroadCommunityBoundaries
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
June 2000June 2000
ProjectProjectMethodoloMethodologygy
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
IndividualSkills &Abilities
SPECIALIZEDCOURSES
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
ProjectProjectMethodoloMethodologygy
November 2000November 2000
Building Community with Building Community with TechnologyTechnology
Principle #3
Demonstrate Relevance Clearly
Principle #6
Emphasize Outcomes Instead of Access
Principle #7
Integrate Online with Offline
Principle #4
Spread Technology Costs
Principle #5
Strategically Build Community Online
• Determine outcomesDetermine outcomes
• Make it personalMake it personal
• Use technology as a toolUse technology as a tool
Mini-Case StudyMini-Case Study
Diane Atkins,Diane Atkins,
Senior & Longtime ResidentSenior & Longtime Resident
““From Staunchest Opponent toFrom Staunchest Opponent to
Greatest Proponent”Greatest Proponent”
Diane AtkinsDiane AtkinsReluctance to ResonanceReluctance to Resonance
“When we moved back I heard we were going to get computers. I didn’t care why. And I told CTA and MHFA that I didn’t want one. I almost figured it as an intrusion because I am always sick. I was really disgusted with it all.”
– Diane Atkins
Diane AtkinsDiane AtkinsReluctance to ResonanceReluctance to Resonance
“I got my first session and I was amazed! I couldn’t believe it! It was so fascinating! I get my second session and I’m getting e-mail, which was totally blowing my mind. And I’m saying, ‘Oh my God, this is incredible.’ ”
– Diane Atkins
Diane AtkinsDiane AtkinsReluctance to ResonanceReluctance to Resonance
“So now I type it in. It looked OK. And I sent it. I had the nerve. It’s like I was covering my eyes. I was so afraid someone would say, ‘What’s this jerk?’ And someone replied, ‘Thanks Edna.’ I was so happy I didn’t know what to do! I got up and did a dance like those football players! When you are sick there is not much to celebrate.”
– Diane Atkins
Diane AtkinsDiane AtkinsReluctance to ResonanceReluctance to Resonance
“And also what I found is I’m not as stupid as I thought I was. I could learn it. I did learn it.”
“I knew nothing. I don’t feel illiterate anymore, which I did. Embarrassed. All of those things. But I used to hide behind it and just say, "Oh, I don’t want to be bothered. But you need it. You do.”
– Diane Atkins
Diane AtkinsDiane AtkinsReluctance to ResonanceReluctance to Resonance
“I would have never wanted a computer. I didn’t see anything in it. Now I wouldn’t know what to do without it. I believe I am better physically and mentally because of the computer. [It] is better than all of my medication combined.”
– Diane Atkins
Building Community with Building Community with TechnologyTechnology
Principle #3
Demonstrate Relevance Clearly
Principle #6
Emphasize Outcomes Instead of Access
Principle #7
Integrate Online with Offline
Principle #4
Spread Technology Costs
Principle #5
Strategically Build Community Online
• Online enhances, but does
not replace face-to-face
• Leverage the benefits of both
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
ProjectProjectMethodoloMethodologygy
January 2001 - January 2001 - PresentPresent
Asset-MobilizationAsset-Mobilization
Youth (and Seniors)Youth (and Seniors)– Black History Month Black History Month
PresentationsPresentations– Bake Sale FlyersBake Sale Flyers
CommunityCommunity– Camfield Camfield
NewsletterNewsletter– Residents E-Mail Residents E-Mail
List MessagesList Messages– Calendar of Events Calendar of Events
PostingsPostings
Safety/SecuritySafety/Security– "Security Tips and/or "Security Tips and/or
Issues” Discussion Issues” Discussion Forum UpdatesForum Updates
EmploymentEmployment– "Jobs" Discussion "Jobs" Discussion
Forum SubmissionsForum Submissions– Local Business Local Business
Signs/NoticesSigns/Notices– CISCO AcademyCISCO Academy
AgendaAgenda
I.I. IntroductionIntroduction
II.II. Principles of Building Community Principles of Building Community
with Technologywith Technology
III.III. ConclusionConclusion
ConclusionConclusion
Support capacity building to an even Support capacity building to an even greater extent than technology greater extent than technology
Encourage and foster relationships Encourage and foster relationships between CBOs, CTCs and TA providersbetween CBOs, CTCs and TA providers
Integrate technology with community Integrate technology with community building holisticallybuilding holistically
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
SPECIALIZEDCOURSES
GENERALASSET-MAPPING
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATIONAugust 2001August 2001
ProjectProjectMethodoloMethodologygy
Building Community with Building Community with TechnologyTechnology
http://www.camfieldestes.nethttp://www.camfieldestes.net
http://www.bctpartners.comhttp://www.bctpartners.com
Building Community TechnologyBuilding Community TechnologyPartners, Inc.Partners, Inc.
Randal Pinkett, Ph.D.Randal Pinkett, Ph.D.
INTRODUCTORYCOURSES
SPECIFICASSET-MAPPING
PRE-ASSESSMENT& AWARENESS
Surveys,Interviews &Marketing
IndividualSkills &Abilities
SPECIALIZEDCOURSES
Activity-Based&
Theme-Based
CreatingCommunity
Connections (C3)System
GENERALASSET-MAPPING
BroadCommunityBoundaries
ASSETMOBILIZATION
COMMUNITYTECHNOLOG
Y
COMMUNITY
BUILDING
POST-ASSESSMENT& EVALUATION
June 2000June 2000
September 2000September 2000 June 2000June 2000
January 2001January 2001
August 2001August 2001
ProjectProjectMethodoloMethodologygy
November 2000November 2000
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