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Building Blogs for Healthcare Why and how everyone can benefit from blogging. Who are we?. BETH FRIEDMAN, BSHA, RHIT President. ERIN WABOL, MBA Marketing Director. Agenda. Background Current blog situation Lots of do’s A few don’ts A word from our sponsor. DISCLAIMER. Ten22 - PowerPoint PPT Presentation
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Building Blogs for HealthcareWhy and how everyone can benefit from blogging
Who are we?
BETH FRIEDMAN, BSHA, RHITPresident
ERIN WABOL, MBAMarketing Director
Agenda• Background• Current blog situation• Lots of do’s • A few don’ts• A word from our sponsor
Ten22 does not have a blog.
https://www.youtube.com/user/agencyten22/videos
DISCLAIMER
65% of B2B technology buyers need at least four pieces of content before they make a shortlist of vendors.
The content that influences them:
white papers, videos, blog posts.
Source: TechTarget Media Consumption Research Brief
NIHITO
Work environment
Hours/week reading blogs
Why they read
Favorite social network
Blog shout-outs
• AHIMA’s Engage• Bruce Booth• Fierce IT/Fierce Practice Mgmt• HDM• Healthcare Scene
(EMR, EHR, Meaningful Use, Healthcare IT & HIPAA)
• HFMA• HISTalk• John Halamka MD• Kevin MD• Mobile Health IT News• Modern Healthcare
Define your audience
Know who you are targeting and deliver ONLY relevant content.
Share knowledge
Each and every blog must have something meaningful for your audience.
Be authoritative.
Write with depth, include variety and be relevant.
Use catchy headlines.
Include multimedia 40% of people respond better to visual information.
Expand your reach.
Go beyond your company blog.
Become a guest blogger. Cast a wide net.
COMME
NTSGROUPSFO
RUMS
Beverly
Form a community.
Be a leader.
Ask questions.
Answer questions.
Invite readers to be leaders.
Avoid link bait.
If it has nothing to do with your company or your topic, it doesn’t belong on your blog.
Storytelling is the new black.People will remember a story more than your products.
The plot The flow meaning
message
Be SEO-savvy.Google is smarter than it was 4-5 years ago.
91% of online adults are currently using search engines regularly, with product and service discovery being one of the top reasons.
Recruit others.
Just like blogs aren’t the only bean in your soup, marketing isn’t the only department to author blogs.
Integrate with other marketing campaigns...
A Word from our Sponsor
Be InterestingBe ConsistentBe a MarketerBe UsefulBe Human
What’s Next for B2B?download tips on
brand journalism websites www.ten22pr.com/brandjournalism
Thank you!Questions?
Comments?
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