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Building a Wireless System
Sergey FradkovChief Technology Officer
w-Technologies
CTIA Wireless ITOctober 2000
What We’ll Cover
• The Wireless Environment
• Building the Right Wireless System
• System Architecture
• Challenges
• Options Available
• Getting Started
• The Wireless Future
About w-Technologies
• Founded in 1997, first to market - first in production (Feb 1998
• We can move any type of business into the wireless world• 25 apps (including finance, enterprise, content, communications and
commerce)
• customized application modules
• Rapid development, integration and implementation
• Wireless Enterprise Architecture can support an entire organization’s wireless solution
• multi-device, multi-network platform
• integration with any existing computing system
• integration with any “off the shelf” or internally developed application(s)
• support for emerging wireless technologies
The Wireless Environment
• Mainframe• Client Server• Web-based (Internet)
• Cell Phones (WAP and non-WAP)• Pagers• PDAs• Handheld Computers• Hybrid Devices / Communicators
• Operating Systems• Browsers• Applications
Handheld wireless devices
Wireless data networks
Software
Back End Systems
• Ardis• CDMA• CDPD
• DataTAC• GSM• Mobitex
• ReFLEX• Satellite• TDMA
• GPRS
The Wireless Environment
Types of Wireless Systems in Production
•Front-End Web Filtering
•Point-to-Point Network/Device Limited Solutions
•WAP Browser Limited
•Single Application Solutions
•Wireless Information Distribution Only
•Transport Only (Wireless ASPs)
•IT Services + Synchronization and/or Toolkit Products
Building the Right Wireless System
What to Look For:• Proven system
• Quick Time to Market
• Powerful enough to serve the entire enterprise
• Allows for retrieval and update of information
• Multi-device, Multi-network compatibility
• Multi-layered Security
• Seamless Integration with Existing Systems & Applications
• Flexibility and Scalability to expand to accommodate evolving
business models
Building the Right Wireless System
W eb System Single Netw ork
Data
Com pany'sExecutionSystem (s)
Internet
Transactions
Web System Architecture Analogy
Building the Right Wireless System
Wireless System Architecture
Challenges
Obstacles to Building a Wireless System
• Device Specific Programming Expertise
• Network Specific Programming Expertise
• Back-end Integration
• Continuous Infrastructure Development
• Ongoing System Development &
Maintenance
Options Available
• Wireless Software Integrators
• Wireless Information Distribution Vendors
• Web Filtering Vendors
• Wireless Application Vendors
Who’s Out There
Getting Started
• Develop the Wireless Strategy FIRST
• Start with a Single Project – Start with Something You Know
• Build Something Unique & Competitive
• Implement an Aggressive Marketing, Advertising and Promotional Campaign
• Develop and Leverage Multiple Relationships With Companies that can Complement your Wireless Strategy
• Train your Staff (Customer Service, Technical, Sales, etc.)
Case Study
Dreyfus Brokerage
SURETRADE
Features/Functions
•Trading•Real-time Quotes•Alerts•Standard Trading Condition Features•Customized Options Trading Features
Features/Functions
•Trading•Real-time Quotes•Execution Screen to view trades•Alerts•Customized Trading Condition Features•Standard Options Trading Features
Building a Wireless Site that Matches the Business
Case Study
Creating an Extended Mobile Solution
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Content
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Communications
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Employees Customers General Public Partners
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The Wireless Future
• “One Standard” will Remain Elusive
• Convergent Devices with Added Features & Functions
• Ubiquitous Network Coverage
• Broadband and 3G
• Location-Based Services
• Voice Response Capabilities
• Bluetooth’s Influence
• Wireless “Wallets”
• Access to Real-time Advice “on the go”
Questions?
w-Technologies
w-Technologies, Inc.150 Broadway, 15th Floor
New York, NY 10038(212) 406-7685
www.w-Technologies.com
Sergey FradkovChief Technology Officer
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