Bryan M. Yeh Angelika Dimoka, Ph.D. University of California, Riverside

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Men Are From EBay, Women Are From Amazon: A neuroeconomic approach to studying gender differences in online shopping. Bryan M. Yeh Angelika Dimoka, Ph.D. University of California, Riverside. - PowerPoint PPT Presentation

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Men Are From EBay, Women Are From Amazon: A neuroeconomic approach to

studying gender differences in online shopping

Bryan M. YehAngelika Dimoka, Ph.D.

University of California, Riverside