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INVEST SLOVENIA
SloveniaThe right mix of qualities
4Qs4Uour Qs or you
Quality o li e
Quality in rastructure
Quality link toregional markets
Quality work orce
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The core ocus o Slovenias government is to continue building a modern and e cient economy by supporting innovation,increasing FDI in ows, raising export levels and driving up productivity. As a companys production network expands, there arenew destinations o investment to help extend its geographical reach and a structured, acts-based approach to pick the bestavailable location or the optimisation o its product value chain. Investor weighing a countrys operating conditions and theirimpact on per ormance metrics such as lead times, total cost o ownership and the nancial bottom line, will agree the skills o the local work orce make a major contribution to productivity and economic success.
With the challenging economic prospects over the next couple o years, Slovenia will continue to ocus its resources wherebusinesses and the economy as a whole should bene t most. Bundled with the measures aimed at meeting the commitments o the Euro Plus Pact designed to increase competitiveness, promote employment and have a positive efect on scal sustainabilityand stability, there are numerous government-sponsored programmes to improve the skills o employees, boost the capabilityo local suppliers and enhance Slovenias proposition to inward investors.
Cross-border trade ows indicate countries generally seen as competitive or investment and with adequate supply. Vigorousexport growth was as crucial to Slovenias economic recovery when the country gained independence 20 years ago as it is todaywhen despite modest growth in the euro zone countries Slovenias main trading partners no signi cant adverse impact isexpected as the local exporters are building their presence in high-growth emerging markets.
There has never been a better timeto land your investment in Slovenia
Jesenice
Munich
Vienna
Budapest
ZagrebSarajevoBelgrade
VeniceMilan
X. Corridor
X. Corridor
X. CorridorMotorway
Motorway under construction
Railway
V. Corridor
V. Corridor
V. Corridor
V. Corridor
Nova Gorica
KranjCelje
Krko
Ptuj OrmoSlovenjGradec
NovoMesto
Koevje
Postojna
PivkaDivaa
KoperPortoro
MurskaSobota
Maribor
Ljubljana
AUSTRIAHUNGARY
CROATIAITALY
Fact sheetArea 20,273 sq. kmPopulation 2 millionLanguage Slovenian(Italian and Hungarian in
ethnically mixed regions)
Capital city Ljubljana (330,000 inhabitants)Currency euro ()Internetsufx domain .siDial code +386European CETtime zoneMember o EU, OECD, NATOAgreements with 46 countries on avoidanceo doubletaxation
Selected indicators
(Annual percentage change) 2008 2009 2010 2011est.2012
est.
GDP 3.7 -8.1 1.2 1.9 2.5GDP per capita in PPS (EU27 = 100) 91 88 / / /Exports (goods and services) 3.3 -17.7 7.8 6.7 6.9Imports (goods and services) 3.8 -19.7 6.6 5.2 6.1Harmonised index o consumer prices 5.7 0.9 1.8 2.2 3.0In ation (measured by HICP*) 5.7 0.9 1.8 2.2 3.0
Unemployment rate (Eurostat de nition) 4.4 5.9 7.3 8.2 8.0
(as a percentage of GDP) 2008 2009 20102011
est.2012
est.
Current account balance -6.8 -1.3 -1.1 -1.4 -1.9General government balance -1.8 -6.0 -5.6 -5.8 -5.0General government gross debt 21.9 35.2 38.0 42.8 46.0
* Harmonised Indices o Consumer PricesSource: Eurostat, European Economic Forecast, Spring 2011.
Corridor X.
Corridor V.
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16.7%
60%
23.3%
Population aged 25-64 years by education, 2009
16.7% Primaryschool
60% Vocational /generalsecondaryschool
23.3% Universitydegree
Source: Statistical Ofce o the Republic o Slovenia, 2011.
Education in general and occupational quali cations in particular have along tradition in Slovenia and guarantee both potential inward investorslooking to locate their business here and existing companies wishing toexpand that their skills needs will be met. As the economic environmentcontinues to be challenging over the next couple o years, the roleo continuous innovation in Slovenias uture as a knowledge-basedeconomy becomes even more important. There is a national consensusto keep ocusing the countrys resources where most bene t is expected
or businesses and to the economy as a whole. The number o bespoketraining programmes is rising. Foreign companies considering newinward investment or an expansion o their current operations which
will ultimately create new jobs can bene t also rom the government-sponsored schemes or the development o the strategic skills needs o industry. The parts o the country with more people out o work provide areadily available labour base.
In 2010, 189,000 persons worked in the manu acturing sector and 112,000persons were employed in wholesale and retail trade and motor vehiclerepair. Industrial activities (mining and quarrying, manu acturing, electricityand water supply, waste management and construction) account or 34%o all persons employed, which is 27% less than employment in serviceactivities. The manu acturing sector and services account or around 22%and 64% o value-added as a share (%) o GDP respectively (The GlobalCompetitiveness Report 2011-2012, World Economic Forum).
Attracting and retaining the best people is vital or the success o businessesand the companies which invest in people in downturns are well-placedto gain competitive advantage in recovery. People in Slovenia have at leastbasic computer skills and speak two or more oreign languages. Englishis taught at school, German and Italian are widely used and over 70% o population can have a conversation in at least two oreign languages.
0
10,000
20,000
30,000
40,000
50,000
60,000
S l o v e n
i a
P o r t u g
a l
C z e c h
R e p .
H u n g a
r y
S l o v a k
i a C r o
a t i a
P o l a n d
R o m a n i
a
5 9
, 1 2 0
5 6
, 8 6 6
5 5
, 6 3 6
5 4
, 4 8 6
5 3
, 9 3 6
5 2
, 8 8 8
4 6
, 5 7 2
3 1
, 9 3 5
Overall productivity, 2010Related GDP (PPP) per person employed (in )Source: IMD - World Competitiveness Yearbook, 2011.
Quality workforce
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Quality link to regional marketsSlovenias proximity to the emerging markets o Eu-
rope, the quality o its in rastructure services and thestrength o underlying institutions and its nancial sys-tem, are the actors highly relevant to prudent inves-tors ready to serve Europes east and southeast markets
rom Slovenia.
The success o Slovenias dedication to optimising itscross-border ootprint is illustrated by the overall 56thplace awarded to it by Doing Business 2011 or its Trad-ing Across Borders qualities. The government authori-ties use technology to improve the e ciency o servic-es and the accountability o public o cials, all types o business registrations can be made online and traders
can use electronic data interchange systems to submittheir trade-related documents to customs authoritiesusing web-based systems allowing them to submittheir documents rom anywhere and at any time.
Slovenian people cherish their business and personallinks in the Western Balkans and new strategic partner-ships are made to do business in third markets thanks tothe synergies created back in the common state. Slug-gish growth experienced in advanced economies andin some peripheral economies o the euro zone withpersistent high unemployment and continued nancialvulnerability could be ofset at least partly by tappinginto emerging and developing markets that are ben-e tting rom rising internal demand. Some 30 years o trading with the large block o countries ready to boosttheir economic per ormance is a unique experienceSlovenia is willing to share with its business partners.
26%
20%
12%
6%
6%
5%
4%
3%
3%2%
11%
Slovenias FDI out owsOutward FDI stock as o end-2010 5.5 billion
26% Serbia20% Croatia12% Bosnia & Herzegovina6% Macedonia6% Russian Federation5% Netherlands4% Germany3% Liberia3% Montenegro2% Poland
11% Other
Source: Bank o Slovenia, 2011.
Slovenian exports by country in 2010
Market million
EU-27 13,076
Germany 3,616
Italy 2,233
Austria 1,493
France 1,478
Poland 630
Hungary 544
United Kingdom 450
Czech Republic 435
Spain 361
SEE 2,627
Croatia 1,220
Serbia 572
Bosnia & Herzegovina 528
Other countries 2,540
Russian Federation 534USA 273
Turkey 193
Switzerland 183
Total 18,243
Source: Statistical Ofce o the Republ ic o Slovenia, 2011.
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Quality infrastructureAn economys in rastructure that acilitates trade has e cient inland transport o goods, modern port in rastructure, as well as
adequate electricity supply and reliable internet connections Slovenia has got it all and much more! Its got a port where theAdriatic wedges deep into the European continent connecting international shipping routes criss-crossing the Mediterraneanand the straits o Gibraltar, Suez and the Bosphorus and providing a great opportunity o supplying logistics and goodsshipping services towards central and southern Europe.
The Mediterranean transport networks meet the TransEuropean network in the Port o Koper increasingly present in eederroutings and port rotation as companies provide customers with improved operational e ciency, greater capacity, widerport coverage and quality services to and rom the Mediterranean. A new regular direct container line between the Far Eastand the Adriatic (AAX - Asia-Adriatic Express) and thenew Adriatic-Levant Loop 2 o Evergreen Line con rmthe growing importance o northern Adriatic ports orshipping companies.
Slovenias transport system consists o nearly 39,000km o modern roads (motorways: over 660 km), 1,228km o railway lines and three international airports orpassengers and cargo.
Adria Airways, the national ag air carrier, has beenoperating scheduled, charter and cargo ights ornearly hal a century. Its network links Ljubljana withsome 20 cities throughout Europe and ofers excellentconnections to south-east Europe.
The ocus on the development o the transportin rastructure and multimodal transportation means that
the modernisation o the existing and the construction o new rail network in rastructure. The development projectspencil in the enhancement o one third o Slovenias railnetwork in rastructure and improved rail service.
0
1
2
3
4
5
6
C z e c h R
e p . ( 2 9 )
5 . 6
4 . 3
5 . 2
4 . 8
4 . 2
4 . 0
3 . 8
3 . 2
C o u
n t r y (
r a n k )
S l o v a k R
e p . ( 7 4 )
I t a l y (
7 9 )
H u n g a
r y ( 4 6 )
C r o a
t i a ( 3 6
)
S l o v e n
i a ( 3 3 )
P o l a
n d ( 8 7
)
B u l g a r
i a ( 1 2 4
)
S c o r e
R o m a n i
a ( 1 3 9 )
2 . 3
Quality o overall in rastructureConsidering transport, telephony and energy in rastructure (1 = extremelyunderdeveloped, 7 = extensive and efcient by international standards)
Source: World Economic Forum, The Global Competitiveness Report, 2011-2012.
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Quality of lifeSlovenias natural beauties and historical sights makeit a prime tourist destination but its diversity makes itunique. As the relie changes, so do the climate, oraand auna. Ski slopes in winter or sea-side beaches insummer can be easily reached rom Ljubljana, Sloveniasadministrative, business, education and cultural centre.Aquatic tourism with health spas and wellness centresprovide high quality and still afordance treatments andattract patrons rom neighbouring countries as wellas the local people. The climate is made or outdoorenjoyment and recreation year round and there aremany amateur and pro essional sports venues andevents. A ter one o energetic pursuits you will mostcertainly enjoy high cuisine restaurants or treat yoursel
to a national dish and superb local wines. Sloveniasorest ecosystem is the third largest in Europe covering
60% o its territory. The heavily orested range o theJulian Alps rises to 2,864 m (Mt. Triglav).
Colour ul, vibrant and authentic Ljubljana charmsvisitors with the castle overlooking the cobbled streetsadorned by 16th century aades, baroque churches,and ne restaurants. It is home to the national opera,ballet, several pro essional repertoire theatres and twosymphonic orchestras plus world-class museums in andoutside Ljubljana.
An unparalleled quality o li e in Slovenia also means thatyou dont spend a couple o hours a day being blockedin the tra c o a mega city. The proximity between cityand nature gives you more time or yoursel and the
amily. I you nish working at 4 pm, by 4:30 pm youcould be on the ski slopes o the Julian Alps, cycling,hiking or playing gol !
Slovenias political stability and security help amilyand community li e, climate and geography guaranteea pleasant stay, international schools, good afordablehousing and strong health insurance are boons to
oreigners moving to Slovenia. Expats can enjoy a highquality o li e without amiliar bugbears rom back homesuch as long working hours and the high cost o living.
The National Geographic Societys Center or SustainableDestinations and the magazine National Geographic Traveler ranked Slovenia the 5th place (2009: 133 WorldIconic Destinations Rated) or being among the mostsustainable and authentic places to visit in Europe.
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0 10 20 30 40 50
0 10 20 30 40 50
Slovenias cutting edge or oreign investors is its position at the intersection o traditional trade routes, its modern physical andITC in rastructure, and its value chains, networks and clusters, and centres o excellence built on its ability to evolve. A ter theglobal economic crisis did not spare Slovenia, its economic growth is back as an outcome o the innovation trajectory.
Slovenias undisputable qualities instil con dence as the global crisis continues: transparency in the adoption o new legislation,public debate on changes, appeal procedures, public procurement procedures and non-discriminatory practice pose noobstacles to trade. These virtues have been attracting discerning oreign investors to Slovenia since late 1970s. The act thatSlovenia meets the OECDs high criteria should reassure investors amid mixed signals sent daily by stock and commodity markets.
Strong international commercial contacts and the transport multi-modal land-sea-air transport system are ideal or investors thatwish to set up operations at the heart o the market with 500 million consumers. There is little need or compliance training or ortaking measures to translate oreign corporate culture or the Slovenian territory, proverbial integrity in business dealings goeshand-in-hand with a corporate culture o transparency and accountability, and blending experienced oreign managers withlocal staf has worked well or almost 40 years since the rst big international companies set up operations in Slovenia. Investorcon dence was high back then even be ore the changes to the countrys legislative and regulatory systems implementedover the past years to improve its business and investment environment. The most recent legal and institutional re orms wereinitiated in the wake o the global crisis. Business start-up is now made easy through single-access points to register a limitedliability company, obtaining a construction permit and other administrative procedures have been simpli ed. As investors andentrepreneurs look to get a oothold in Slovenia, improved credit in ormation, creditor rights and collateral in rastructure as themain obstacles to corporate lending and project nancing can be heart li ting when it comes to winning investment.
Foreign investors can serve the Western Balkans at reasonable business costs thanks to Slovenias well-educated andinternationally savvy work orce.
Home to a vibrant investor community
FDI by sectorInward FDI stock as o end-2010 10.8 billion
FDI source countries in SloveniaInward FDI stock as o end-2010 10.8 billion
48% Austria8% Switzerland6% Italy6% France6% Germany5% Netherlands5% Croatia3% United Kingdom3% Belgium2% Luxembourg9% Other
They are already here:
Aviat NetworksBelimedBosch SiemensDan ossDeloitteGeberitGoodyearGKN IndustriesGrammerGrieshaber Logistik Gruppo BonazziHenkelIBMIntesa Sanpaolo Johnson ControlsMicroso tMobilkomNovartis PharmaPalfngerRenaultS&TOdeloSocit GnraleWol ordYaskawa
and many more.
48% Financial services & insurance15% Retail6% Pharmaceuticals4% Chemicals, pulp & paper4% Machinery & electrical equipment4% Business services4% Motor vehicles and rubber products3% Utilities2% Telecoms & transport1% Engineering & construction4% Other manufacturing3% Other services2% Other
Source: Bank o Slovenia, JAPTI 2011.
Source: Bank o Slovenia, 2011.
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INVEST SLOVENIA
JAPTI is the government organisation responsible or the development and growth o Slovenian enterprises in world markets. We actively support and invest in a range o technology-based companies locating in Slovenia. These companies have new technologyor service oferings capable o succeeding in the global marketplace. Every year we supporta growing number o international entrepreneurs who choose Slovenia as the location tostart their business.
JAPTIs short-term mandate is boosting business and job creation through the government-
sponsored initiatives designed to grant support or the creation o new businesses and new jobs, and intensive mentoring support to help existing businesses expand their operationsby tapping international markets.
In the long term, Slovenias economic uture will be shaped by attracting oreign investorsand businesses developing the competitive edge which diferentiates them to tradesuccess ully in international markets.
Support and acilitation o services or investors are ree o charge and include: In ormation on legislation, taxes and incentive In ormation on industrial sites and local suppliers Links with industry and local authorities Organisation o act- nding missions, business and investment con erences and trade
shows.
I you are planning to set up or relocate an export business, choosing Slovenia as your base,could be the best decision you ever made. Slovenias key strength in high level human skillswith a air or innovation available at reasonable costs go hand in hand with the abilities andtalent o JAPTI people and the guidance and nancing rom the Ministry o the Economy.
JAPTI stands by for supportto investors and export-focusedbusinesses
d e s
i g n : S t u
d i o 8
p r o
d u c t
i o n : L i t t e r a
P i c t a
E n g
l i s h t e x t : B o
j a n
S o t l a r p
h o t o g r a p
h y :
D r e a m s t
i m e , a r c h
i v e
J A P
T I
O c t o
b e r
2 0 1 1Contact JAPTI for more than just advice and
see what we can do for you!
FDI DivisionVerovkova cesta 60SI-1000 Ljubljana, Sloveniatel: +386 (0) 1 5891 870
ax: +386 (0) 1 5891 877e-mail: di@japti.siwww.InvestSlovenia.org
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