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British Psychological Society and IEMA
Communicating Climate Change - 28th June 2019
• Dr Jan Maskell (BPS Division of Occupational Psychology GGWG)
Welcome and Introduction to Framing
• Dr Stuart Capstick (Cardiff University)
Research Project findings
• Kieran Power (AECOM)
Communicating the case for climate adaptation
LUNCH
• Dr Matt Winning (UCL - and comedian)
How comedy can be used as an engagement tool
• Hannah Phang (Futerra)
Communicating climate change to mainstream audiences
• Nick Blyth (IEMA Policy and Engagement Lead) and Jan Maskell
IEMA’s Greenhouse Management hierarchy and transition model
• Review and Close
Framing
Dr Jan Maskell CPsycholOccupational Psychologist
Acknowledgements to the Public Interest Research Centre
Introduction to
What do you all see?
School
Comprehensive School
Private School
State
Nanny
The more often the frame is activated, the stronger it gets. When it gets strong enough, the frame will define your “common sense.” Common sense is simply the collection of fixed frames that you use to understand what you experience and what you hear.”
George Lakoff2011
“
FramesA working definition
Mental structures – how we organise our ideas and experiences in memory.
Communication tools – how we activate (and shape) these structures with words, images and actions by creating particular associations
DEPRESSING GRAPH
Beast
Crime is a beast ravaging the city of
Addison. Five years ago Addison was in
good shape, with no obvious
vulnerabilities. Unfortunately, in the past
five years the city’s defense systems have
weakened, and the city has succumbed to
crime.
Today, there are more than 55,000 criminal
incidents a year - up by more than 10,000
per year. There is a worry that if the city
does not regain its strength soon, even
more serious problems may start to
develop.
vs.
Virus
Crime is a virus ravaging the city of
Addison. Five years ago Addison was in
good shape, with no obvious
vulnerabilities. Unfortunately, in the past
five years the city’s defense systems have
weakened, and the city has succumbed to
crime.
Today, there are more than 55,000 criminal
incidents a year - up by more than 10,000
per year. There is a worry that if the city
does not regain its strength soon, even
more serious problems may start to
develop.
Thibodeau & Boroditsky, 2011
Consumer vs. CitizenIncidence of terms in The Times, 1950-2006
0
1000
2000
3000
4000
1950 1960 1970 1980 1990 2000
Consumer
Citizen
CHANGING THE FRAMINGCHANGES THE THINKINGCHANGES THE OUTCOME
Avoiding Elephants
Your
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