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1Slide /
Brisa InnovationManagement
Lara Moura
6 March 2019
A-to-Be, powered byBrisa
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Our previous name wasBrisa Innovation
Our previous name was
Brisa Innovation
Focus on the domestic market
Main deliveries within Brisa group
Portfolio of hardware and
software solutions
4Slide /
Corporate Presentation
6Slide /
Corporate Presentation
Enabler of outstanding mobility experiences by providing best-in-class ITS technology solutions.
A strategy based on in-depth thinkingfocused on the future and on the market trends.
Vision Statement
7Slide /
Corporate Presentation
B2B2C
A strategy based on in-depth thinkingfocused on the future and on the market trends.
Strategic Positioning
A company with solutions targeted at companies that provide mobility services.
8Slide /
Shareholderstructure
Specialized know-how and learnings from successful experiences and expertise.
BRISAFocused on people and on the mobility market, supported by the experience on operations in the transportation and customer service fields.
PATHENAVenture Capital with successful experiences on international growth of technology-based companies.
Corporate Presentation
9Slide / 9Slide /
Strategicallyconsolidate areas of expertise and core competences and develop others.
Corporate Presentation
Smart cities
Geotolling
Tolling
IoT (Internet of Things)
Vehicle-to-X
Access control and payments
Telematics
Revenue assurance
Equipment monitoring
Competences
10Slide / 10Slide /
Customer segments
addressed according to their specific needs through versatile solutions.
Corporate Presentation
Smart Cities“Vias Verdes”, MaaS Providers, Cities, Transport Authorities
Vehicle SharingShared private transport (car, bike)
Road OperatorsToll Operators, Road Infrastructure Management
Commuting ServicesDrive throughs, Wholesalers and Retailers, Gas Stations
Public TransportMetro, Trains, Ferries, Taxis, Buses
Smart ParkingParking Operators, on and off-street
11Slide / 11Slide /
Geographic areas
defined as priorities according to the distribution of the opportunities analyzed.
Corporate Presentation
Target Markets
USUS
EU
PT
Slide / 12
Heritage of R&D
Technological expertise
National scope
Customized offers
Hardware + Software
+ Intellectual property
+ Management skills
+ Internationalization
Scalability
Software + Hardware
Evolution for a more ambitious business model,
aspiring sustainable growth.
TechnologicalDevelopments
14Slide /
Technologicaldevelopments in Brisa
Brisa Innovation Management
1st Technological Leap: Via Verde
• Electronic Fee Collection (ETC) System
• Launch: 1991
• In partnership with SIBS
• 4 barriers in Lisbon, operating anopen system
• Sacavém A1
• A8 Loures
• Carcavelos A5
• 25th of April Bridge (At the request of former JAE)
• Full coverage of the network: 1995
• Closed system
Portugal, worldwide pioneer
15Slide /
Technologicaldevelopments in Brisa
Brisa Innovation Management
Portugal, leads the world
2nd Technological leap: Via Verde out of highways
• Allows usage of ETC for:
• Parking lots payments
• Gas and fuel pump stations
• McDonald’s McDrive
• Historical city centers controlled access
• Ferries (Setubal-Tróia) trips
• Farmadrive
• Main goals:
• Increase market share for ETC lanes in tolling
• Give added value and service levels to ETC subscribers
16Slide /
Technologicaldevelopments in Brisa
Brisa Innovation Management
3rd Technological leap: Multi LaneFree Flow
• Three gantries where the tag is read and the car is detected and classified: No physical barriers
• Same speed as in the highway
• Launched in 2007 on A10 (Ponte da Lezíria)
• Implemented also in:
• Mira (Brisal - A17)
• Maia (Brisa – A3)
• Northwest Parkway (Colorado, USA)
• Scutvias (A23) and Auto-estradaTransmontana (A4)
Gantries without barriers: Solution of the future
17Slide /
Technologicaldevelopments in Brisa
Brisa Innovation Management
4th Technological leap: EToll
• Non attendant machines with multi-payment possibilities (credit and debit cards, cash and Via Verde)
• Developed by Brisa in collaboration with external innovation partners
• All payments are followed remotely by specific trained operators
• Strong value creation for the group
• By 2015 were installed more than 350 machines
Security and Automatization Increase
18Slide /
Technologicaldevelopments in Brisa
Brisa Innovation Management
5th Technological leap: Systemssupporting mobility
• Involvement as an infrastructure partner, focusing on the contribution to road safety and infrastructure operations and management
• Cooperative Intelligent Transportation Systems (C-ITS)
• Cooperative communications between vehicles (C2C) and between vehicles and infrastructure (C2I)
• Horizon perspective: 5/10 years
• Some projects: ICSI (FP7); SCOOP@F; C-ROADS PT; Mobility 2.0 (WBCSD)
Improved mobility and sustainability on the highways and cities
Smart City
19Slide /
Getting involved with
universities, research centers
and startups — that’s how
A-to-Be has been keeping on
the edge of technology in the
mobility field.
Promoting a sustainable
growth around us —
Research be-ond is the
brand we’ve created to honor
one of our passions: research
and development.
Research andDevelopment
20Slide /
Surveillance and prediction
Interface management
Partnerships network
Strategic planning
New Products and Services
Publication
New Processes
New Businesses
Technology KnowledgeProject
ManagementCommunication
Intellectual Property
SKILLS AND COMPETENCES RESULTS
TOOLS
MAINTENANCEMONITORING
IDEATIONR&D
INDUSTRIALIZATIONOPPORTUNITIES
InnovationModel
Brisa Innovation Management
22Slide /
INTERNAL
R&D
EXTERNAL
TECHNOLOGY
EXTERNAL
R&D
Open Innovation ModelLICENSING
TECHNOLOGICAL
SPIN-OFF
NEW PRODUCTS
AND SERVICES
CURRENT
MARKET
NEW MARKET
OTHER COMPANIES’
NEW MARKETS
RESEARCH
PRODUCT
DEVELOPMENT
Adapted from “Open Innovation: The New Imperative for Creating and Profiting from Technology” — Henry W. Chesbrough, 2003
Brisa Innovation Management
23Slide /
Partnership network
INESCPorto
FEUP IST
Univers. Aveiro
ISEL
IPL U Minho FCUL
IT
IPN
UNIVERSITIES AND RESEARCH CENTERS
ISQ
ISR FBAUL ISCTE U Coimbra
STARTUPS
SoftVenture
LTUTalentMinds
Makewise
JAI
Tatille
Cadash
Polarising
Kapsch Efacec
Q-Free
Observit
Neadvance
Micro i/o
Load
ClaranetProsonic
Glintt
SUPPLIERS
Roff
OutsystemsReditus
COTEC
IP ANI
APCAPC-RoadsPlatform
IBTTA
ITS Portugal
SIEV
ASSOCIATIONS AND GOVERNEMENT
Rede MOV
IMT
MaaS Alliance
ANSR
ASECAP
ERTICO
WhatEverBusiness Angels
FUNDING
PathenaInformation
EngineImproved
Minds
OPEN Marinha Grande
SINMETRO
Brisa Innovation Management
24Slide /
Innovation Model
Life cycle
Management
Compliance
Certification
Training
Prototyping
Product Docum.
Trial Docum.
Procurement
Development
Integration
Specification
R&D
Entities
Scientific Capabilities
General Know How
Pioneer and Exploitation
Experimental /Labs
Knowledge Development
Usable Competences
Specialized Knowledge
Market Knowledge
R&D Market Companies
Real NeedsIndustrial Competences
+ =
Specifications andProof of Concepts
Innovation and technology development process
Brisa Innovation Management
25Slide /
Innovation Model
Partner Companies
Solutions
Hardware
Software
Design
Life cycle
Management
Compliance
Certification
Training
Prototyping
Product Docum.
Trial Docum.
Procurement
Development
Integration
Specification
Brisa Innovation Management
26Slide /
Innovation Model
Informal contacts
•Collaboration on graduate and pos-graduate dissertations
Projects
•Single projects
•Common language creation
•Protocols
•Close supervision
•Staff exchange
Research Groups
•Continuity
•Capacity building
• Increasing autonomy
•Laboratories creation
•Startups creation
A-to-Be NetworkPartnerships Maturity Degree
Brisa Innovation Management
27Slide /
Innovation Management Model
Partnerships merits
Partnerships can be a source of value creation because…
Potential technological development cost reduction
Increase Innovation Rate
New ideas, technologies and knowledge
Promotion of mutual benefits that support the partnership
Startups from academic ecosystem
Creating an innovation ecosystem with know-how applied to the market
Brisa Innovation Management
28Slide /
Surveillance and prediction
Interface management
Partnerships network
Strategic planning
New Products and Services
Publication
New Processes
New Businesses
Technology KnowledgeProject
ManagementCommunication
Intellectual Property
SKILLS AND COMPETENCES RESULTS
TOOLS
MAINTENANCEMONITORING
IDEATIONR&D
INDUSTRIALIZATIONOPPORTUNITIES
InnovationModel
Brisa Innovation Management
Research Activities
30Slide /
Background
Road safetyRoad network
congestionThe
"intelligent" car
SmartcitiesMobile
technologyInvestment
reduction
From Infrastructure to Mobility Management
Brisa Innovation Management
31Slide /
A-to-Be Value Chain
Research Development Production Installation Maintenance
Innovation System
Brisa Innovation Management
32Slide /
Research Process
Research Plan
• Presentation• Approval
Research Contracts
• Definition
• Signature by both partners
Research Projects
• Planning
• Research Activities
• Research Reports• Demonstrators
• Evaluation and control
Research Outputs
• Technology and knowledge transfer from partners to A-to-Be development team
Brisa Innovation Management
33Slide /
Research Plan
Objectives
• Think strategically about research activities as a critical and ongoing part of business
• Support the successful management of research projects
Research plan inputs
• A-to-Be’s strategy
• Departments inputs, including new business development
• Technology scanning process
• Ideas management system
• Past research projects outputsResearch Plan
Brisa Innovation Management
34Slide /
Research and Innovation Partners
Working together with several partners
Brisa Innovation Management
Main research areas
An application of
artificial intelligence
MACHINE
LEARNING
Distributed ledger
technologies
for payments and
contractual data
BLOCKCHAIN
Analyze complex data
systems for the
mobility environment
BIG DATA
Better manage demand
through pricing
mechanisms
DYNAMIC
PRICING
Communication between
vehicles, infrastructure and
road users
VEHICLE-TO-X
CCAM at the infrastructure
level for the digitization of
transport
AUTONOMOUS
VEHICLES
Geolocation applied to
dematerialized mobility
solutions
ROAD USER
CHARGING
Vehicle-to-X
communications
RADIO-
FREQUENCY
Research, Development
and Innovation (RDI)
management
INNOVATION
MANAGEMENT
36Slide /
Cooperative systems -Definition
Brisa Innovation Management
"Road operators, infrastructure, vehicles, their drivers and other road users will cooperate to deliver the most efficient, safe, secure and comfortable journey. The vehicle-vehicle and vehicle-infrastructure cooperative systems will contribute to these objectives beyond the improvements achievable with stand-alone system”
3rd eSafety Forum, 25 March 2004
37Slide /
Key Highway Use Cases
Use cases for Highway
Probe vehicle data (position, sensor status, …)
Vehicle platooning Traffic Jam Warning
Stationary Vehicle Ahead
Animal or Person on the road
Road Works Warning
Emergency Vehicle Approaching
Dynamic Speed Limit Information
Embedded VMS
80
Brisa Innovation Management
38Slide /
C-ITS Simplified Communication Architecture
Use cases
V2I (ITS-G5)
V2N (GSM/LTE)
I2N (Ethernet)
V2N (GSM/LTE)
V2I (ITS-G5)I2N (Ethernet)
VehiclesCellular
network
Road-side
Units
Control centers
GNSS
Brisa Innovation Management
39Slide /
Road works warning
Use cases
1 The road operator sets up an
event — lane closure —, issuing
a warning.
2 Road side units and cellular
network broadcast the
warning.
3 The drivers are alerted by the on-
board systems.
Real-time provision of information to users
Desired behaviour
Use Case 4
Vehicles Road-side Units Control centers
The GSM network is used to alert drivers.
1
The road operator sets up an event — lane closure —, issuing a warning.
2
Road side units broadcast the warning.
2
The drivers are alerted by the on-board systems.
3
4 After receiving a «road works
warning ahead», drivers receive
speed advices and lane closure
information.
Brisa Innovation Management
40Slide /
Cooperative Systems – Brisa’s initiatives
Brisa Innovation Management
From concept to demonstrator to industrialization
Omni Air
(Via NWP) Denver Lab
(VII – USA)
HeadWay
(C2X -Europe)
ICSI
(Europeanproject)
41Slide /
3 Research labs
Created in higher education institutions (ISEL, Univ. of
Coimbra and Univ. of Aveiro)
15+thesis
Support in the development of master thesis (15+) and PhD (3+)
150+articles
More than 150 scientific articles
published since 2002
9 startups
Promoted the creation of 9 startups
2 patents
1 patent granted, 1 international pending
20+ SW registries
More than 20 software registries
10+ Design registries
More than 10 design registries (EU and USA)
5 trademarks
5 product brands and trademarks registered
Research results
Some of the solutions implemented
43Slide /
Multi-Lane Free Flow
Brisa Innovation Management
Solution synopsis
Gantries without barriers: the solution for the future
Three gantries where the tag is read and the car is detected and classified;
No physical barriers;
Same speed as in the highway;
Launched in 2007 in A10 (Ponte da Lezíria);
Implemented also in:
•Mira (Brisal - A17)
•Maia (Brisa - A1)
•Northwest Parkway (Colorado, USA)
44Slide /
Three gantries solution
1
45Slide /
Three gantries solution
2
46Slide /
Identification and OBU reading
3
47Slide /
Beginning of vehicle detection
4
48Slide /
Front License Plate recognition
5
49Slide /
End of OBU reading
6
50Slide /
End of vehicle detection
7
51Slide /
Rear license plate recognition
8
52Slide /
Multi-lane Free Flow
Brisa Innovation Management
53Slide /
Multi-lane Free Flow
Brisa Innovation Management
Car detection and classification
Laser
1.13m ± 2cm<>
±5 cm
0 1000 2000 3000 4000 5000 6000 7000 8000280
290
300
310
320
330
340
350
360
370
Dis
tancia
cm
8 segundos ( 3.5/volta)
Tensão 2volts
Detection andClassification System
Real-time raw data
Trigger
Vehicle class
Laser approach
54Slide /
Non-Attendant Manual Lane Project
Brisa Innovation Management
Solution Synopsis
Security and Automatization Increase
Non attendant machines with multi-payment possibilities (credit and debit cards, cash and Via Verde)
Developed by Brisa in collaboration with external innovation partners
All payments are followed remotely by specific trained operators
Strong value creation for the group
By 2011 were installed approx. 300 machines
55Slide /
Customer vehicle enters
1
56Slide /
Customer vehicle enters
1 Camera image shown
to remote operator
2
57Slide /
Customer vehicle enters
Camera image shown
to remote operator
2Driver
inserts ticket into the
machine reader
3Payment possible
from a wide range of options
4
Remote operator observes and follows operation, ready to assist the driver if necessary.
Dialog is done through VoIP.
Receives bank cardor exceeding change.
Receipt issuedupon request.
5
58Slide /
Payment possible from a wide
range of options
Receives bank cardor exceeding change.
Receipt issuedupon request.
5
Remote operator observes and follows operation, ready to assist the driver if necessary.
Dialog is done through VoIP.
Customer vehicle
exits the lane
6
61Slide /
A-to-Be® ATLAS
Brisa Innovation Management
Solution Synopsis:
Platform integrating collaborative services
Single integrated platform for Toll and ITS systems operation:
• Operator’s workspace
• Systems and services
• Operational tools
Management of:
• Incidents;
• Damages;
• Assistance and customer service;
62Slide /
Access Systems
Brisa Innovation Management
Solutions Synopsis:
Allow more usability for ETC subscribers
Allows usage of ETC OBU for:
• Parking lots payment;
• Gas and fuel pump stations;
• McDonald’s McDrive;
• Historical city centers controlled access;
• Tróia-Setúbal ferryboat;
• Farmadrive.
Main goals:
• Increase market share for ETC lanes in tolling
• Give added value and service levels to ETC subscribers
63Slide /
A simple product-oriented offering for an integrated mobility experience
64Slide /
The Advanced Mobility Platform
Brisa Innovation Management
65Slide /
The Advanced Mobility Connector
A-to-Be LinkBeyond™ is the invitation for everyone to the mobility party.No operator is left behind; No mobility experience is interrupted.
L-A-M(Local Access Mediator)
car play
app(A-to-Be LinkBeyond™ SDK)
Back-end(A-to-Be LinkBeyond™)
All transport operators and mobility players connect, making things happen on the field — access gantries are activated, fares enforced, barriers open. By using a range of connectivity solutions without limits, from beacons to apps, any solution the traveler interacts with is adopted.
If A-to-Be MoveBeyond is the soft part of MaaS, A-to-Be LinkBeyond is the hard one.
Brisa Innovation Management
66Slide /
The Advanced Platform for Road Operations’ management
For complex road operations’ theatres, an integrated platform
For advanced traffic management and operations coordination centers
Brisa Innovation Management
67Slide /
Brisa Innovation Management
A-to-Be Manual Tolling™A-T-P-M
Road user’s view.
IntercomVoIP is used for
both audio signals, microphone and
speaker.
Coin insertionAvailable in both basket and coin slot configurations.
Double deckFor supporting light and heavy vehicles ergonomic user interfaces.
Multiple payments
Cards and Near-field Communication
available.
Change dispenserFor collecting the change returned.
Bank noteInsertion for bank
note with recycling for change.
Receipt issuer
To support receipt delivery.
Easy to use user interface
10’ LCD color screen with large side screen buttons for increased robustness.
68Slide /
A-to-Be Innovation System
Brisa Innovation Management
Sustainable Value
Creation
Ideas Management
Technology and Market
Scanning
Foresight
Industrial Property
Management
Projects Management
Internal and External Analysis
Knowledge Management
Open Innovation
Partnerships
70Slide /
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