BRAZIL · BTL: POS material (windows stickers / banners ATL: Print (newspaper/ magazines and...

BRAZILANDREA DOURADO

Marketing Director Sony

ROBERTA HICKSON

Promotions Sony

• Mechanic: Image Campaign

• Period: April / May 2014

• Media Support:

*BTL: POS material

* ATL: Print ads (newspaper/ magazines, tabloids)

CitroenAutomotive

• Mechanic: Image Campaign - promoting NY destination.

• Coverage: Nationwide

• Period: April- June 2014

• Media Support:

*BTL: POS material (windows sticker / banners

* ATL: Print (newspaper/ magazines and digital)

CVCAgency tourism

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• Mechanic: Image Campaign - promoting the July vacation for family

• Period: April- June 2014

• Coverage: Latin America

• Media Support:

BTL: POS material (windows stickers / banners

ATL: Print (newspaper/ magazines and digital)

Also they want to decorated the kids play area with the title. Disney Brazil has agreed that we proceed with this deal, provided that the area uses licensee products and toys. We will submit layout activities for they´re approval as well.

CLUB MED - Latin AmericaRESORT

• Mechanic: GIFT WITH PURCHASE

• Period: April- may 2014

• Coverage: 5 states (including SP and RJ)

• Media Support:

*BTL: POS material (retails - supermarkets), digital and social media

CLUBE SOCIAL SALTY SCNACK

• Mechanic: Image Campaign / CRM - relate with our villain (Electro)

• Period: April/ May 2014

• Media Support:

*BTL: ads on bills, on-line

LIGHTPOWER COMPANY

• Mechanic: GIFT WITH PURCHASE or IMAGE CAMPAIGN PROGRAM

• Period: April- may 2014

• Coverage: nationwide

• Media Support:

*BTL: POS material (290)– in-store media, on-line, social media

RICARDO ELETROELETRONIC RETAILS

• Mechanic: Fill your tank for the chance to win tickets and Money can´t buy prizes for the World Cup 2014

• Loyalty program: KM de Vantagens

• Period: March / April 2014

• Coverage: nationwide

• Media Support:

*BTL: POS material (retails - supermarkets), digital and social media

Massive presence in Brazil.

IPIRANGA PETROL / GAS STATION

• Mechanic: TBD – prizes ideas: ASM prize packages / or SEL Products

• Period: March / May 2014

• Coverage: nationwide

• Program will be implement: in 4 different services (Cable TV operator / Mobile stores / Vivo Play / pre-paid phone cards)

• ATL: cable tv (12 channels)

• BTL: in store, digital, social media.

• Vivo is the #1 mobile carrier in Brazil

VIVOTelefonica Group - Telecommunication

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Sony PromotionsOTHER BRANDS IN CONVERSANTION

Car battery

battery

Chocolate

Insurance

watches