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Branding & Style Guide
austinpetsalive.org
austinpetsalive.org
Primary Logo
Secondary (rarely used; permission required)
Logo and Variations
Logo
Tagline
+x
Clear space: Clear space is the minimum “breathing room” maintained around the logo, defining the minimum distance from the logo to any element near it. Minimum clear space is defined as equal to the height of the paw in the primary logo.
Minimum height: The minimum height for the full-color logo is 1.25’; one-color is 1’.
austinpetsalive.org
Logo Colors
Full color
Color reversed
Black
White
Black/white
Black/white reversed
austinpetsalive.org
Improper Logo Usage
Do not outline the logo
Do not rotate the logo
Do not add elements, patterns or textures to the logo
Do not used the reversed logo on light background
Do not skew the logo or change its proportion
Do not place the color logo over an image or pattern
Do not alter the logo’s color scheme
Do not remove the tagline or other part of the logo
Do not place the logo in a containing element
Do not place the color logo over a color background
Do not change part of the logo
Do not add effects to the logo
Do not use the logo as a motif or graphic design element
Do not violate the logo’s clear space
austinpetsalive.org
Orange
PMS 180C HEX #dd5928
RGB CMYK 221 10 89 80 40 100 0
Grey
70% Black HEX #4d4d4d
RGB CMYK 77 0 77 0 77 0 70
Green
PMS 376C HEX #a7c539
RGB CMYK 167 40 197 5 57 100 0
Color Palette
Web Text (Grey): #4d4d4d (content area) or #5d5d5d (sidebars)
Web Links: #819e15 (APA! green tends to be a little too light.)
austinpetsalive.org
Print & Web Graphics
American TypewriterFutura
Web Text
Georgia RegularVerdana
Logo only
HouseGothic two
Typefaces & Web Fonts
austinpetsalive.org
Primary Text
Futura Mediumabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890!@#$%^&*()
System Text
Arial Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKL
MNOPQRSTUVWXYZ 1234567890!@#$%&*
Web Text
Georgia Regularabcdefghijklmnopqrstuvwxyz ABCDEFGHIJK LMNOPQRSTUVWXYZ 1234567890!@#$%&*
Verdana Regularabcdefghijklmnopqrstuvwxyz ABCDEFGH IJKLMNOPQRSTUVWXYZ 1234567890!@
Variances
Futura Medium Oblique Futura Heavy Futura Heavy Oblique
Arial Italic
Arial Bold
Arial Bold Italic
Georgia Italic
Verdana Regular Verdana Bold
Typography
austinpetsalive.org
Photos
ScarlettSavannah (no credit needed):
http://scarlettsavannah.smugmug.com/Animal-Rescue
TownLake Dogs (no credit needed):
http://townlakedogs.smugmug.com/
Branding & Style Guide
austinpetsalive.org
Contact:
Austin Pets Alive!
Branding Department
marketing@austinpetsalive.org
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