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BRAND YOURSELF TO WIN
withKishshana Palmer, CFRE
I am a trainer, strategist and focus coach who is passionate about helping entrepreneurs and career professionals grow – grow their skills, grow their teams and grow their results.
I’ve helped thousands of clients and students increase their management skills, move up in their careers, grow their business and keep their sanity while doing it.
KISHSHANA PALMER, CFRE
§ 16 Years Fundraising + Marketing + TalentManagement
§ Professor§ Travel Buff§ Obsessed with live music§ Blogger at Secret Lives ofLeaders
KISHSHANA PALMER
SOLOMAMATOTHISPRE-TEEN
HOUSEKEEPING
Twitter, IG and Periscope: @funddivaLinkedin.com/in/kishshanapalmer
#QUEENOFFOCUS#FIXITKISH#AFPLEAD
KEEP IT SOCIAL!
GIVE ME SOME FEEDBACK!
BIT.LY/FEEDBACKFORKISH
WHAT ARE WE GOING TO COVER TODAY?
10
1. WHAT IS THIS WHOLE PERSONAL BRANDING THINGABOUT ANYWAY?
2. WHY (AND A LITTLE BIT OF HOW) YOU SHOULDBUILD YOUR PERSONAL BRAND
3. RULES OF THE ROAD FOR STAYING CURRENT BUTSTAYING TRUE TO YOURSELF
OBJECTIVES
BRANDING TO WIN
I’VE GOT A QUESTION!
WHO FEELS LIKE THEY HAVE A
GOOD PERSONAL BRAND?
WHAT IS A PERSONAL BRAND, ANYWAY?
PERSONAL BRANDING IS THE PRACTICE OF PEOPLE MARKETING THEMSELVES AND THEIR CAREERS AS BRANDS.
IT’S THE DIFFERENCE BETWEEN STANDING OUT AND FITTING IN!
YOUR BRAND SEPERATES YOU
FROM EVERYONE ELSE
1. FIND A BETTER JOB
2. GROW YOURNETWORK
3. GAIN RECOGNITION
4. LAND BETTER CLIENTS
REASONS FOR BUILDING YOUR PERSONAL BRAND
YOUR BRAND COMES DOWN TO 2 THINGS
BRAND IDENTITY
•Your BRAND IDENTITY is EVERYTHING that the outside world SEES from your brand.
• LOGO• SOCIAL MEDIA PROFILES• VIDEOS (AND OTHER CONTENT)• BUSINESS CARDS + OTHER COLLATERAL• PICTURES
•That’s why your BRAND IDENTITY is so important because it creates a feeling and experience for everyone (even your mama)!
IT IS SOOO NOT ABOUT LOOKING CUTE!
CONNECTION
I use my ___________ and ___________ for ___________.
Known for ___________, I ___________. Using ___________ (key trait), I ___________, by
providing ___________.
Through my ___________, I ___________, when I serve ___________.
YOUR UNIQUE VALUE PROMISE AND PERSONAL
BRAND STATEMENT
SOURCE: CONSTANT CONTACT
MY UNIQUE VALUE PROMISEAND PERSONAL BRAND
STATEMENT I use my book smarts and common sense approach for helping career professionals grow their management & leadership skills.
Known for combining pop culture with best practices, I make talent management and leadership accessible for everyone.
Using my social media platform, bright visuals and approachable teaching style, I deliver exceptional content that helps grow leaders and their teams.
Through my speaking, online courses and products and writing, I know I am living out my purpose and calling on my life, when I serve professionals looking to live well and lead well.
TO DO: WRITE YOUR UNIQUE VALUE PROMISE AND PERSONAL BRAND STATEMENT
WHAT DO I REALLY NEED?
• A BRIEF BIO
• LINKS TO YOUR SOCIAL MEDIA PROFILE(S)
• A THOUGHTFUL STATEMENT ABOUT HOW YOU ADD VALUE TO YOUR WORK
• YOUR RESPONSIBILITIES IN YOUR CURRENT + PAST ROLES
• YOUR EDUCATION
• SPECIAL FEATURES THAT ENHANCE YOUR PERSONAL BRAND
• VALUE ADDED CONTENT – VIDEOS, ARTICLES, QUOTES
• EXAMPLES OF YOUR WORK
• YOUR PHOTO!!!
DECIDE WHAT PLATFORM YOU WANT TO FOCUS ON
?
WAYS TO BUILD YOUR BRAND
5
YOUR VALUE
HOW MUCH IS YOUR VALUE WORTH?
ALL SHOW NO TELL
BE CONSISTENT
FOCUS ON EDUCATION THAT INCREASES YOUR VALUE
RULES OF THE ROAD (STAYING AUTHENTIC)
DECIDE WHO YOU WANT TO ATTRACT
DOING NOTHING IS STILL DOING SOMETHING
PUTTING IT ALL TOGETHER
48
Key Takeaways
Branding To Win
1. WHAT IS THIS WHOLE PERSONAL BRANDING THING ABOUT – DO WHAT YOU SAY YOU’RE GOING TO DO AND DON’T BE A JERK!
2. WHY (AND A LITTLE BIT OF HOW) YOU SHOULD BUILD YOUR PERSONAL BRAND -EMPLOYMENT! VISIBILITY! BE PRESENT
3. RULES OF THE ROAD FOR STAYING CURRENT BUT STAYING TRUE TO YOURSELF - MAKE THE HARD CHOICES! CHOOSE YOU!
PARTY FAVORS
TOOLS FOR YOUR TOOLBOX :
www.kishshanaco.com/e-courses
bit.ly/lifeledger
GRAB SOME GEAR::
WWW.KISHSHANACO.COM/SHOP
QUESTIONS?
Schedule a time with me:BIT.LY/CALLKISH
VISIT MY SITE: WWW.KISHSHANACO.COM
KEEP IT SOCIAL: Twitter, IG: @funddiva
Linkedin.com/in/kishshanapalmer
CONNECT WITH ME!
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