Brand Extention (lululemon)

Lululemon was founded in a surf town in Vancouver by a man with over 20 years of experience in the surf apparel Industry, Chip Wilson. He felt that yoga gave him the same post-work out feeling that surfing did

mood board

morning dew sea green tea leaf apricotaquamarine crimson sunburntorange

stone blue

color/pattern inspiration

lilaccoral red

geoprene wet-suits laser cut and welded seams

water-proof zipper pockets

custom zipper tabsribbed forearms on wet-suits

+ thinner than neoprene+ less absorbent+ lighter+ environmentally friendly+ flexible

+ less bulk+ reduced chaffing+ optimum strength+ higher performance+ comfort

+ safely carry cargo + better propulsion

key features

Lululemon Surf is a line of surf apparel for the fashion conscious consumer, a consumer who values performance, style, and the basic tenets of the Lululemon brand: Happy, Healthy, and Fun