Brand equity quiz chennai 2012

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CHENNAI (08 -11 -2012)

Prelims30 questions in allNo negativesQuestions 26-30 in ideazone will be

evaluated for breaking ties.

1

In 1953, who was the most famous foreigner to be gifted a Nalli saree?

Answer

Queen Elizabeth

2

To commemorate what did Arcelor Mittal build UK’s largest sculpture a few months ago?

Answer

London Olympics 2012

3

Two plumbers in a mushroom kingdom fight out to rescue princess toadstool from the evil king Bowser.This is the plot of which game?

Answer

Mario

4

Seven out of ten matchboxes made in India is produced in which city?*

*(Most probably the easiest question of this quiz) :P

Answer

Sivakasi

5

Waist, Cuff, Tongue, Vamp, Welt, are the different parts of what?

ShoeShirtBeltTrouser

Answer

Shoe

6

In 1869, which scientist got patent for his company for his invention of electric vote recorder?

Answer

Thomas Alva Edison

7

Peter Drucker: Whatever progress ______ manufacturing has made in 30 years, we owe to Joseph Juran.

Just FITB.

Answer

America(n)!

8

During WWII, Cipla supplied drugs to Indian soldiers to combat what?

VDMalariaTBDengue

Answer

Malaria

9

Which universally recognizable symbol is based on Mobius loop?

Answer

Recycle symbol

10

Where is the hub of Cathay Pacific?

Answer

Hong Kong

11

According to Forbes, which is the best Social Networking tool available to job seekers and professionals?

Answer

LinkedIn

12

Sozni, Rezkar, Watchikan are the techniques of embroidery from which Indian state?

ManipurBiharKashmirGoa

Answer

Kashmir

13

Whose pic did Philippe khan, the inventor of camera mobile in 1997 first shoot?

Answer

His baby daughter, it was the reason why he basically invented it.

14

On visit to India in 1911, King George V stored his Queen’s valuables in safe made by which company?

Answer

Godrej

15

David Ogilvy once said,“Big _____ are usually simple ideas”

FITB

Answer

Idea!

16

Which footballer has the most number of fans in facebook counting over 50M?

Answer

Christiano Ronaldo*

*(The QM tried to confuse everyone by linking with messi)

17

Which common share market term has its origin from the Latin word meaning, “Something to be divided”

Answer

Dividend

18

Before WIPRO took it over, which brand of soap was manufactured by Sri Kesavan Vaidyar in 1940s of Kerala?

Answer

Chandrika

19

Who is the oldest women to appear in Pirelli calendar?

Sophia lorenMarylin MonroeLiz Taylor

Answer

Sophia Loren

20

In 1912, McMillan published the 1st edition of which work by a Nobel laureate?

Answer

Gitanjali

21

ID the logo

Answer

Bank of Baroda*

*(The one which everyone got it right) :D

22

Audio

23

ID:

Answer

Mont Blanc

24

Audio

25

Audio

Idea Zone26

For bills and receipts, E&OE stands for Errors and _______ Expected.

FITB.

Answer

Omissions

27

Ivan Kemp, founder of IKEA wrote the book, ‘A _______ dealer’s testament’

Again, FITB.

Answer

Furniture

28

Which brand tops the Forbes inaugural list of the world’s most powerful brand?*

*(It is not Coca Cola)

Answer

APPLE!

29

Which is the most successful film franchise of all the times?

Answer

Harry Potter!

30

You will wonder where the _____ went when you brush your teeth with Pepsodent.

Answer

Yellow.

Finals

Round I (Twitter)

Rules:

QM’s twitter account with his tweets as the answers is displayed, and a Question must be framed from the answer in his tweets.

+10/0 irrespective of pass or direct.

1

These boots are named after Arthur Wellesley’s Royal title.

Q

After whom are the Duke of Wellington’s boots named?

2

Priced at 5 Rupees, Saptagiri magazine.

Q

What is the official magazine of Tirumala Tirupati Devastanam?

3

Nine small pyramids combining to form one large pyramid.

Q

What does the DLF logo look like?

4

The French called it Diplome Grande Ecole, the Germans, Diplom Kaufmann, the Italians, Laura magistrate.

Q

What are the MBA equivalent in the respective countries?

5

Brij Bhyshyam Sahni Sangthi’s iconic jingle for a personal care product.

Q

Who sang the Lifebuoy jingle?

Q

How did the Cologne get its name?

Round II

Rules:

Clockwise, +10 for right answer irrespective of pass questions.

1

Masuria malmal, from which the muslin famous sarees are made, why the name Masuria ?

Answer

Mysore, (Mysore sarees)

2

When he was in advertising, he designed two covers for Nehru’s ‘The Discovery of India’.Who?

Answer

Satyajit Ray

3

Isaac Singer wanted to increase the distribution channel by means of some method, meaning ‘free from servitude’ if French.How do we know that word today?

Answer

Franchise

4

The Japanese traditional garment, Kimonos have different styles of stitches of which one of it owes its name to a place in Chennai, thus being called as ______ Checkers.FITB .

Answer

Santhome*

(Actually, the QM misleaded everyone by saying that the name has two parts apart from checkers.)

5

Inspired by Istanbul’s original Roman habitants, the Ottomans, built around 150 of these structures around 17th century.What were those structures?

Answer

Water Tanks

6

What is upcycling?

Answer

Recycling any product so that the recycled product is more valuable than the former.

Round III (Flickr)

Same old rules.

1

Campaign by?

Answer

P&G

2

ID*

*(QM’s apology for veggies)

Answer

Peking Duck

3

Author?

Answer

4

ID the place.

Answer

Rovio’s HQ

5

ID

(sry for poor editing :P)

Answer

The Artist

6

ID this Goan.

Answer

Wendel Rodricks

Round IV (ideadeals)

Pick up the idea card for +15/-10+10/0 for direct questions.Infinite Pounce.

1

In 1930’s the Esquare magazine called it the newest tailoring idea for men.Idea?

Answer

Zippers

2

Artha Shaastra says,Medaka - RicePrasanna - BarliAsava - Sugarcane juiceMyrya - Jaggery

are the ingredients for preparing what?

Answer

Alcoholic drinks

3

Two guide advertising industry, who are measured by Davie Brown index?

Answer

Celebrities

4

In marketing, what do you mean by the term Betamaxed ?

Answer

A lower quality product, replacing a much superior product than itself, from the market as happened for Sony’s Betamax by VHS.

5

What dubious distinction does the stock exchange at Haradheere hold?

Answer

It is a stock exchange in Somalia, run by Pirates, where people can make investments and gain shares on profits!

Round V (Skype)

Audio-Video type questions.+10/0 irrespective of pass or direct.

Round VI

On Buzzer+10/-109 Questions in all.Last 2 teams will be eliminated after 3 Questions and the same will proceed till 2 teams on stage.

1

Connect:Swivel, Taco, Bar, Dyna TAC 800

Answer

Mobile phones.

2

A boy named Babla is seen in the trademarked logo of this company, that derives its name from a word meaning, ‘tasty’ in Gujarati.

ID this production company.

Answer

Lijjat

3

This football club’s 1st shirt sponsor was Zanussi,

Its members are called socios.In 2009, this club broke its own record for the highest transfer fee ever paid in……. **(buzzer)

Answer

Real Madrid C.F

4

Who’s blackberry is called as blackberry one ?

Answer

Barack Obama

5

Which is the first tourism board in India to be registered as a brand?

Answer

Kerala Tourism

6

Earliest reference to X was in the Kannada writing of Shivakoti Acharya in…. *

*(Buzzer)

Answer

Idli!

Winners:

Devi Prasad and Jayakanthan - TCS

Compiled by

Navin Sridhar

Thank You!

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