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Summer Training Research Project Report
On“A STUDY ON BRAND AWARENESS AND CONSUMER
PREFERENCE OF OFFICE AUTOMATION PRODUCT OF
SHARP BUSINESS SYSTEMS (INDIA) LIMITED”
Submitted in partial fulfilment of the requirement of
Master of Business Administration,
Faculty Guide: Submitted By:
[1]
ACKNOWLEDGMENT
Mere acknowledgement may not redeem the debt I owe to those who support during the
entire course of the project. This report has been made possible due to invaluable and support
of a number of people to whom I own my heartfelt gratitude and without whose help I may
not have been able to complete this report.
I am immensely grateful to ______________________, my project guide, who offered me
with his valuable suggestions and guidance and helped me focus on crucial aspects that
helped me add significant quality in my efforts in compilation of project.
I am also thankful to all the respondents who have taken their precious time to fill up the
form.
Besides, I take this opportunity to express my gratitude to my parents, family members and
friends who encouraged me in the completion of this project work. Above all, I am thankful
to power beyond us who guided and helped me to complete the work.
[2]
PREFACE
Practical knowledge is of a great help in enhancing the knowledge of a person. Practical
knowledge is a suffix to theoretical knowledge. Classroom lecturers clarify the fundamental.
But classroom lectures must be correlated with the practical research situation.
The significance of MBA Degree is that the Theoretical aspects, which a student learns
throughout the year in the class sessions, can be practically applied through different projects,
which one undertakes. Keeping in tune with this doctrine, I have tried to apply theoretical
aspects throughout the project, which I learned under the course of management.
In this project more emphasize given to study “A study on brand awareness and consumer
preference of office automation product of Sharp Business Systems (India) Limited”. I
have tried to use simple language for making this project.
I have tried my best to present this information as clearly as possible using basic terms that I
hope will comprehended by the widest spectrum of researchers, analysts and students for
further studies. If any findings & recommendations go in any way to prove some new ground
in helping the marketing strategy of the office automation industry. I shall deem my efforts
have duly served the purpose. In the forthcoming pages an attempt has been made to present
report covering different aspects of my project.
[3]
TABLE OF CONTENT
Chapter No. Content Page No.
Executive summary
1 Design of the study
Importance of the study
Objectives of the study
Research Methodology
Limitations of the study
2 Industry Profile
Introduction
Market Size
Technology
Market Segment
Future Projection
3 Company Profile
Introduction of parent Co.
Sharp in India
Sharp business system (India) Ltd.
Philosophy
Products
Product Profile
Services
4 Data Analysis and interpretations
5 Findings
6 Suggestions
7 Appendix
[4]
8 Bibliography
EXECUTIVE SUMMARY
The global projection technology is passing through an exciting time. It was not so in the
recent past. Now, there had been an array of pretty familiar players in the market, each
touting the specific performance advantages provided by their much-vaunted products.
However, with the arrival of liquid crystal display (LCD) and DLP (Digital Light Processing)
during the ’90s, the projector landscape has witnessed momentous changes which are truly
mind-boggling.
Brand awareness is the consumer's conscious or unconscious decision, expressed through
intention or behaviour, to repurchase a brand continually. It occurs because the consumer
perceives that the brand offers the right product features, image, or level of quality at the right
price. Brand awareness has key role in determining the behaviour of a buyer and it has the
final decision. Until a buyer has clear cut of view about the product he never dare to
purchase, whereas awareness about a particular brand make him to take quick decision and
go forward.
This project is about A study on brand awareness and consumer preference of office
automation product of Sharp Business Systems (India) Limited.
The prime goal of the project is to know market and customer perception towards the product
and service and to find out the weak sides of the product and services and work upon it to
make it a strong contender in the market.
[5]
In an age of rapidly-changing technological developments, global competition, generic
marketing strategies & the proliferation of parity products, it is not sufficient for any product
to only rely on the services they are offering but building their credibility is equally
important..
Project starts with introduction of study, its objectives, research methodology etc. Second
chapter is about industry profile, its market size and major players. Third chapter is about
company profile. Last chapter is about analysis of survey done of 100 consumer to know
influence of brand awareness on buying behavior of customer. I have used both primary and
secondary data for making this project.
CHAPTER -1
DESIGN OF THE STUDY
[6]
IMPORTANCE OF THE STUDY
The motive of any company is to generally acquire larger market share high % of sales the
Industry, This could be only achieved by building a higher % of brand loyal customers.
Any company can survive if there is a stiff computational activity in the market and brand
loyal customers. Today many major companies in the market try to maintain and improve
there branded equity. Without creating a proper Brand awareness they cannot build brand
image.
Strong brands help build the corporate image and also by making it eager for the companies
launch new brands.
Today brands are treated as major enduring assets of a company; more over brand equity are
major contributor to customer equity. This all can happen only if there is proper brand
awareness.
The office automation industries have been expanding rapidly. Since Sharp is one of the most
popular brands in India, there is a high need to understand whether the customers are loyal to
the brand and they have any kind of influence from its awareness. Retaining customers is the
main objective of any company. So, a study to understand the influence of brand awareness
seems to be not go vain.
The main objective of the study is to find out, whether there any influence of brand
awareness in buying behaviour.
OBJECTIVES OF THE STUDY:
To determine the present awareness in market about the company’s product.
To know whether the customer are satisfied from the Sharp office automation product
and prefer it over other competitors.
[7]
To find out the attribute which are considered important by the customers while
purchasing a office automation product.
To determine the position of Sharp product in the present competitive scenario.
RESEARCH METHODOLOGY
Research Design
A research design is the arrangement of the condition for collection and analysis of data.
Actually it is the blueprint of the research project.
Research design used was descriptive type.
Data Collection
Primary Data : It was collected through structured questionnaire. Questionnaire
contained close ended questions.
Secondary Data : It was collected from Business Newspapers, magazines, Catalog of
the company, Product rang book of the company, Journal and websites.
Sampling Design
Sample Size : 150
Sample Unit : Companies, Dealers and Institutions ( 50 samples each)
Sampling technique: Random sampling.
Data Analysis
Data analysis was done with the help of statistical tools like simple percentage and
correlation. Pie and bar chart was also used to represent data.
[8]
LIMITATIONS OF STUDY
I have considered Ahmedabad City for survey because of time and cost.
Finding of the study was based on the assumptions that respondents have given correct
information.
Information provided by respondents may be biased.
The sample size is comparatively very small compared to the population and there are
chances that it may not represent the whole population.
The time and cost factors has affected the size of the sample.
The study is academic in nature.
The final conclusion can be also affected by some of the extraneous variables.
CHAPTER -2
INDUSTRY PROFILE
Introduction
It can be said with certitude that the projector market space is one of the fastest growing
segments in the technology industry worldwide. According to Mountain View, a California-
based market research firm, Pacific Media Associates, a leader in demand-side marketing
[9]
information on large-screen displays, the worldwide projector market grew by 19 per cent
from 2013-14 to 2014 -2015.
Of late, projectors have entered the mainstream. Prices on every technology, from plasma and
LCD monitors to front and rear projectors have come down. This has seen an increase in the
sales volumes of the projectors.
As India is one of the fastest growing economies in the world, it is obvious that the country
cannot remain untouched by this euphoria in the projector scenario. The second most
populous nation, the country is one of the biggest marketplaces and is on the minds of many
projector manufacturers. As per the industry estimates, the market for projectors grew by
over 30% on a year-on-year basis.
Over the past couple of years, projectors have made major strides in both projection quality
and to add innovative features that go a long way in making the task of making a presentation
simple.
There are many types of projectors serving different purposes – LCD projectors, home theatre
projectors, video projectors, film projectors and multimedia projectors, to name a few. While
multimedia and digital projectors with high resolution are perfectly suited for PowerPoint
presentations, a home theatre projector provides you the comfort of a real theatre experience
in your own home. Last but not the least, a good projector is incomplete without a good
screen. In order to experience a unique viewing experience, it is necessary to have both of
them.
Among the established manufactures of projector equipments, in Focus, Acer, Epson, Canon,
Sharp, Epson, HP and NEC find a special mention. Each of them offers different sorts of
projectors with interesting and useful features. These projectors take the viewing experience
to an entirely new level.
[10]
The proliferation of projectors in recent years in India is now a reality. These days, no
business presentation is complete without the use of the product. Digital projectors are
making their presence felt in the university and college lecture halls, and are moving into
smaller classrooms. Schools as well as government agencies are also adopting projectors at a
steady rate.
Picture quality has been constantly improving even as projectors get smaller and more
portable. Consequently, the market for projectors has opened up tremendously here in India.
Earlier restricted only to large corporate, projectors are now within the reach of small and
medium enterprises as well. Specific segments like education have also been responsible for
driving the rapid growth in India. Home theatre projectors are also opening up as a market
and are now ready to be tapped.
There is still a fairly low concentration of trademarks in India’s projector market, and market
shares are well dispersed.’“The projector market remains a highly fragmented market with
20–30 players operating in it.
These days, the consumer is spoilt for choices while buying projectors. The presence in the
market of a wide number of models rich in features has contributed to this phenomenon. So,
the customers have to make sure what features they simply must have. It makes an easy
buying and equips the consumers with the satisfaction of getting the projector that will most
likely meet their requirements. While projectors can be pricey, there are options that are
relatively inexpensive. However, if you do not compromise with quality, then be prepared to
spend a little extra.
So, it can be safely said that when it comes to finding the right projector, prior homework is
an absolute must. Purchasing a projector should not be taken lightly. So, knowing the
requirements should be given paramount importance.
It was not so long ago that projectors were sold by the audio-video resellers. However, this
product category is becoming increasingly attractive to VARs. New entry-level models are
entering the market and with low prices. The projectors are chartering into to ever-larger
markets.[11]
As the digital projector market is hit by a plethora of new products at regular intervals and
prices continue to fall, resellers should thoroughly aim to know the nitty-gritty of these
feature-packed projectors. Integrating them into their customers’ networks should be the
prime consideration for the resellers.
Projector vendors in India are vigorously engaged in the partner engagement process.
While growth in conference room projectors remains strong, there is a major trend, which is
represented by the rising use of projectors for home theatres this has resulted from low prices.
The advertisement has also played a significant role in increasing awareness and adoption in
the consumer market.
Of late, fierce competition among projector vendors has become characteristic of the Indian
market. A technological battle is being fought among projector vendors. The reason for this is
simple. The emergence of low-cost and high- performance projectors is driving the market.
The leading manufacturers are always on the alert to come to terms with the newer, high-
performance and low-priced products to remain competitive. What is of paramount
importance to them is the right understanding of the requirements of the specific users.
Market Size:
The India digital projector market continued its growth trajectory in 2014-15 with a year-on-
year (YoY) growth of 30% in terms of unit shipments achieving nearly 2.54 lakh unit
shipments (sales). Education sector continued to be the biggest driver of digital projector
sales, followed by mid-size and small business segments.
In India, the total sales of projectors are expected to reach 400,000 units in 2016.
This includes business and home projectors. DLP is almost 45 per cent of the total market.
The Indian market has been growing at about 30–40 per cent per year and we expect this
growth to continue for the next two years.
[12]
India Digital Projector market by unit shipments: BenQ dislodged last year’s leader
InFocus from its top position with an 18% share, followed by Epson with 16% and Hitachi
with 12% share in unit shipment terms. Panasonic, with a 9% share jumped to fourth spot this
year from last year’s No. 8. InFocus, witnessing channel and top management restructuring
during 2014-15, lost share and slipped to fifth position in terms of unit shipments.
India Digital Projector market by revenue: In revenue terms the India market touched
Rupees 6.9 billion in 2014-15, witnessing a growth of 23% over the previous year.
However, the average sales value (ASV) of digital projectors in the country declined by 5%
over 2013-14.
Technology
The projector market is dominated by two prominent technologies: LCD and DLP.
A proprietary technology developed by Texas Instruments, DLP works quite differently than
LCD. However, it must be said that both technologies have advantages, and both have their
own share of weaknesses. Neither of them can claim to be perfect for everything. In this
technological war, the consumer is the clear winner. Apart from these two, some companies
including JVC and Hitachi are also developing a third light engine technology called LCOS
(liquid crystal on silicon) which has been used in manufacturing some very outstanding home
theatre projectors. Notwithstanding the competition among the three technologies, their
effective differences are increasingly becoming less significant to the average home theatre
viewer.
In terms of technology, the market continued its shift towards LCD due to better quality of
projection and lower power consumption as well as less heat generation as compared to DLP.
The proportion of shipments for DLP projectors declined to 54% in CY2014-15 as against
58% in CY2013-14.
Brightness: The India projector market is moving towards higher lumens categories. The
2501-3000 lumens category replaced last year’s leader, the 2001-2500 lumens category.
[13]
Resolution: XGA projectors received greater preference over SVGA projectors in 2014-15.
Of late, the reducing price gap between XGA and WXGA has helped the latter increase its
footprint in the market.
The Indian market, LCD based projector still holds the lead over DLP technology. When it
comes to giving presentations, LCD projectors make a good choice. Be it a business meeting
or an academic programme, these projectors top the popularity chart. Being less expensive
than the DLP projectors gives it that crucial edge. However, if brightness is taken into
consideration, DLP fits the bill.
If the consumer is to use a projector as a mobile unit, LCD is more suitable. However, if one
is looking for a quality projector, DLP is the answer.
LCoS projectors are characterized by high resolution, though with a low contrast. More
pricey than LCD or DLP models, they are generally larger in size and manufactured by a
small number of manufacturers.
Market Segments:
Education segment continued to be largest buyer of projectors in India, accounting for 40%
of all shipments in 2014-15.
“India’s education sector is moving towards the digital age. Educational SIs are booming in
India and helping to cater to the growing requirement of audio-visual equipments. Currently,
the market is very fragmented with players like Educomp, Edurite, Extramarks, Tata
Interactive and NIIT Technologies facilitating private as well as government educational
institutions to set up their digital and multimedia classrooms”, stated Sumanta Mukherjee,
Lead Analyst, CMR InfoTech Practice.
“The India digital projector market in the corporate segment was traditionally dominated by
large businesses. However, the market has slowly witnessed a shift towards mid-size and
[14]
small business segments, particularly after the 2008 global economic slowdown. Increased
penetration of mobile computing devices like notebook PCs in the SMB sector has also
contributed to new use cases emerging for projectors”, Sumanta added.
“The India home / SOHO segment holds potential for uptake of digital projectors, especially
with the launch of models that support features like HD, short-throw, 3D, Wi-Fi etc. Vendors
like Epson, BenQ, Panasonic and others hope to encash this opportunity, however, the
prevailing low consumer sentiments are acting as a barrier to growth”, Sumanta concluded.
“Home theatre projectors are opening up as a market and are now ready to be tapped.
In India, there is also a market scope for sectors other than the emerging ones like home,
SOHO and education. Entertainment, advertising in public places like railway platform and
bus stand, training is a few other important areas. Entertainment is a big industry. The high-
end multimedia projectors are being used in cinema theatres in the metros as well as large
video theatres in villages. The hotels and pubs are using these projectors to give its customers
a unique experience in ambience as well as entertainment.
Corporate, BPOs and government are buying projectors much more aggressively.
The emerging middle class in India is also contributing to the growth of the projector
business in India. With falling prices and quest for better lifestyles, people now look for
having their own home theatre systems. So, the home market is also growing equally well,
but still this is a small part of the overall market. This is in contrast to Plasma/LCD displays,
where now consumer market is the driving force.
Future projection
The market in India will continue to grow rapidly. Data projectors will become de rigueur in
every office conference room. Projectors will increasingly also enter the home as a preferred
cinema viewing experience. Prices will come down further and the quality of picture will get
better even as projectors get smaller.
The amazing pace with which the Indian digital projector industry has evolved from a
[15]
nascent, niche industry to its current state of early maturity is truly mind-boggling. The
outlook for the projector market in India continues to be good. The products are moving
towards systemization and planning. The application region of projectors is set to widen in
the near future, thanks to the development of the product. Projectors are showing signs of
gradual migration from business use to home applications. It can also be said with
definiteness that the Indian projector market will keep its development momentum at a good
speed.
BenQ achieved No.1 position in the projector market in India. It has acquired 16 % of the
market share in Indian projector market and has become the most preferred projector brand in
India. BenQ’s strong performance in India is driven by booming demand for BenQ’s short-
throw projectors MP512ST, MP522ST and MP771 models.
CHAPTER – 3
COMPANY PROFILE
Introduction of Parent Co. :
Sharp was founded in 1912 by Mr Tokuji Hayakawa. Ever since, Sharp’s philosophy is to
“Make never before-seen products and Make products that others want to imitate”. Its
[16]
mission as a manufacturer has been to develop products that never existed, thereby
contributing to culture and society.
At Sharp, Co. isconstantly exploring new frontiers of Technology, to evolve products that are
"not just No. 1 but the only one" of its kind. Beginning with the invention of the Ever-Sharp
Pencil, Co. has many of world firsts such as mass production of Televisions, Electronic
Calculator, Superheated Water Oven, LCD TV etc. Co. continually strives to open up new
fields, working always to fulfill mission of serving society.
Building on the foundation of business creed, “Sincerity and Creativity”, Co. will pursue the
infinite possibilities for development in electronics. By creating products which bring a sense
of satisfaction to people, Co. intends to meet and exceed customer’s expectations.
Driving cleaner and greener technologies is part of the social responsibility taken by Sharp.
While LCDs, Sharp’s core technology, saves energy, Sharp is in active creation of clean
energy through it’s Solar Business for which is the undisputed leader worldwide.
Sharp In India
Sharp considers India to be an extremely important market for its products. It is a measure of
this strong belief in the Indian market , that it has three subsidiaries in India:
a. Sharp India Limited which set up operations in 1989 is engaged sales of LCD TVs ,
Home Appliances and other Consumer Durables
b. Sharp Software Development India Pvt Limited, established in 1999 engaged in
developing software for Sharp’s Digital Multifunction Products
c. Sharp Business Systems (India) Limited which commenced operations on May 1,
2000 is in the fields of Solar Photovoltaic Products & Systems & Office Automation
products like Digital Multifunction Products, Facsimile Machines, Multi-media
Projectors ,Professional LCD Display Soutions, Video Wall Display Solutions,
Electronic Cash Registers & POS Terminals etc
Sharp Business Systems (India) Limited
[17]
Sharp Business Systems India Limited is a 100% owned subsidiary of Sharp Corporation,
Japan and has been established in the year 1999. Over the last eight years Sharp Business
Systems India Limited are among the top suppliers for Digital Multifunction Devices,
Multimedia Projectors, Solar PV Modules, Solar Street Lights, High Definition LCD
Display, Fax Machines & Electronic Cash Registers.
Sharp Business Systems India Limited is headquartered in New Delhi and operates through
19 branch locations across India and a strong Dealer Network.
Sharp Business Systems (India) Limited ,within a short span of 15 years in India, is already
amongst the top brands for Digital Multifunction Products ( Network Printer/Copier/Scanner/
Fax ) Multi-media Projectors & LCD Display Solutions among other products
The company has a nation-wide sales & service network covering even the remotest
locations of India .
Philosophy
“We do not seek merely to expand our business volume. Rather, we are dedicated to the use
of our unique, innovative technology to contribute to the culture, benefits, and welfare of
people throughout the world.
It is the intention of our corporation to grow hand-in-hand with our employees, encouraging
and aiding them to reach their full potential, and improve their standard of living.
Our future prosperity is directly linked to the prosperity of our customers, dealers, and
shareholders... indeed, the entire Sharp family."
Products:
Multifunction printers[18]
Multimedia projector
Professional LCD display
Solar Power
Air Conditioner
Electronic cash register
POS Terminal
Facsimile
Plasma Cluster iron air purifier
Product Profile:
Multimedia Projector:
Sharp Image Quality (IQ), is the defining characteristic of Co.’s multimedia projectors that
has made Sharp the industry leader in DLP technology used in DLP projector Series & LCD
technology used in LCD display products. From the smallest Mobile Series to fully
networked Large Venue Series customer find intelligent design and features sure to portray
message in the best light.
The Progressive Scan technology along with TruevisionTM Image processing provides optimal
video performance. The motion-adaptive and digitally clear & scanned images produce
smooth moving scenes and ensure smooth natural lines and edges without noise.
Sharp's exciting line-up of LCD & DLP multimedia projectors deliver the right display
solution for the classroom, boardroom, lecture hall or any collaborative meeting space
1. PG –F320W
Specifications
Contrast Ratio 2,000:1
Dimensions 12 13/32 x 4 19/64 x 11 1/32 (315 x 109 x 280 mm)
Fan Noise 35 dB (Bright), 30 dB (Eco+Quiet)
[19]
Input Signals DTV : 1080P / 1080I / 720P / 576P / 576I / 540P /
480P / 480I NTSC / PAL / SECAM
Computer RGB :UXGA*1*2 / SXGA+*1 / SXGA*1 /
WXGA / XGA / SVGA / VGA Mac 21*1 / 19 / 16 /
13
Input Terminals DVI-I (Compatible with HDCP): x1
Computer / Component (mini D-sub 15 pin): x1
S-Video (mini DIN 4pin): x1
Video (RCA): x1
Audio (ø3.5 mm stereo minijack): x1
Audio (RCA):x2 (L/R)
Lamp Life 3,000 hours (Eco+Quiet)
Lens F number: 2,000:1
Zoom: F2.4-2.6
Focus: Manual, x1.15 (f=18.7 21.5 mm)
Output Terminals Computer / Component (mini D-sub 15 pin): x1
Audio (ø3.5 mm stereo minijack): x1 (variable audio
output)
Power Consumption 363 W (10.5 W) with AC 100 V, 349 W (11.0 W)
with AC 240 V
Projection Lamp 275 W
Resolution WXGA (1,280 x 800)
Speakers 45“ 85 Hz
Weight 9.1 lbs. (4.1 kg)
2. XG –C455W
The Sharp XG-C455W offers exceptionally high performance, flexibility and image quality.
With 1280 x 800 WXGA native resolution, the XG-C455W is able to provide full display of
XGA, 720p HDTV, as well as 1280 x 800 WXGA from the newest generation PCs.
[20]
Contrast Ratio 450:1
Dimensions 12 27/32" x 4" x 11 1/64" (326 x 101.5 x 279.5 mm)
Fan Noise 37dB (Bright), 32dB (Eco+Quiet)
Input Signals DTV: 1080P / 1080I / 720P / 576P / 576I / 540P /
480P / 480I / NTSC / PAL / SECAM Computer RGB:
UXGA *1, *2, SXGA+ *1, *2 / SXGA *1 / WXGA /
XGA / SVGA / VGA Mac 21" / 19" / 16" / 13"
Input Terminals x1
Lamp Life 2000 hours (Standard Mode) / 3,000 hours
(Eco+Quiet)
Lens F number: F 1.7 ~ 1.9 Zoom: Manual, x1.2 (f = 28.0 ~
33.6mm) Focus: Manual
Output Terminals x1
Power Consumption 360 W (3.4 W) with AC 100V, 345 W (4.4 W) with
AC 240V
Resolution WXGA (1280 x 800)
Speakers 2W (Mono)
3. XG-P610X
Specifications
Contrast Ratio 1,800:1
Dimensions 19.7" X 7.5" X 25.1"(500 X 190X 637 mm)
Fan Noise 37 dB(Eco mode off), 34 dB(Eco mode on)
Heat Dissipation 2,832 BTU/hour (Eco mode off) with AC 100V, 2,663
BTU/ hour (Eco mode off) with AC 240V
Input Signals Computer RGB : UXGA*1*2*3, SXGA+*1, SXGA*1,
WXGA*1, XGA, SVGA, VGA, Mac21"*1, 19", 16",
13"
DTV : 1080P*4, 1080|, 720P, 576P, 576|, 540P, 480P,
[21]
480|NTSC, PAL, SECAM
Input Terminals HDM|&nbp;: X1
DV|D(compatible with HDCP) : X1
Computer/Component(5-BNC) X1
Computer/Component(mini D-Sub 15pin) : X1
S-video (mini D|N 4pin) : X1
Video(RCA) : X1
Audio (ø3.5 mm stereo mini jack) : X3
Audio (RCA) : X2 (L/R)
Lamp Life 2,000 hours (Eco mode off), 3,000 hours (Eco mode
off)
Lens Fnumber : F2.5
Zoom : Power, X1.25(f=25.5-32.0 mm)
Focus : Power
Lens Shift : Power(V:+55% and V:-55%, H:+35% and
H:-35%)
Output Terminals Computer/Component (mini D-sub 15pin) : X1
Audio(ø3.5 mm stereo mini jack) : X1(variable audio
output)
Power Consumption 755W (16.7W) with AC 100V, 710W (16.9W) with AC
240V
Projection Distance 60" : 2.2-2.7m, 100" : 3.7-4.6m, 300" : 11.0-13.7m
Projection Lamp 280W X 2
Resolution XGA(1,024 X 768)
Speakers 3W X 2(Stereo)
Weight 57.4 lbs.(26.0 kg)(with lens)/ 54.0 lbs.(24.5 kg)(without
lens)
4. PG- D2500X
[22]
New 3D-ready Sharp projectors offer advanced features, quick and easy operation, and
a compact and environmentally friendly design for crystal clear projection in a wide
range of business and education applications
Contrast Ratio 1100:1
Dimensions 300 x 79 x 236 mm
Fan Noise 34 dB (Eco+Quiet Off), 30 dB (Eco+Quiet On)
Input Signals Computer RGB: UXGA*1 / SXGA+*1 / SXGA*1 /
WXGA*1 / XGA / SVGA / VGAMac 21*1 / 19” /
16” / 13” DTV: 1080P / 1080I / 720P / 576P / 576I /
540P / 480P / 480I NTSC/PAL/SECAM
Input Terminals Computer / Component (mini D-sub 15 pin)x 1 S-
Video (mini DIN 4 pin)x 1 Video (RCA)x 1
Audio(ø3.5mm stereo minijack)x 1 Audio (RCA)x 1
(L/R)
Lamp Life 4,000 hours (Eco+Quiet)
Lens F number : F2.4-2.6 Zoom : Manual, x1.20 (f=19
22.7 mm) Focus : Manual
Output Terminals Computer / Component (mini D-sub 15 pin)x 1
Power Consumption 274 W with AC 100V, 265 W with AC 240V
Resolution XGA (1,024 x 768)
Speakers 7W
Weight 2.8 kg
5. PG – D3010X
New 3D-ready Sharp projectors offer advanced features, quick and easy operation, and a
compact and environmentally friendly design for crystal clear projection in a wide range
[23]
of business and education applications
Specifications
Contrast Ratio 2000:1
Dimensions 300 x 79 x 236 mm
Fan Noise 38 dB (Eco+Quiet Off), 30 dB (Eco+Quiet On)
Input Signals Computer RGB: UXGA*1 / SXGA+*1 / SXGA*1 /
WXGA*1 / XGA / SVGA / VGAMac 21*1 / 19 / 16 /
13 DTV: 1080P / 1080I / 720P / 576P / 576I / 540P /
480P / 480I NTSC/PAL/SECAM
Input Terminals Computer / Component (mini D-sub 15 pin)x 2 S-
Video (mini DIN 4 pin)x 1 Video (RCA)x 1
Audio(ø3.5mm stereo minijack)x 1 Audio (RCA)x 1
(L/R)
Lamp Life 4,000 hours (Eco+Quiet)
Lens F number : F2.4-2.6 Zoom : Manual, x1.20 (f=19
22.7 mm) Focus : Manual
Output Terminals Computer / Component (mini D-sub 15 pin) x 1
Audio (ø3.5mm stereo minijack) x 1
Power Consumption 322 W with AC 100V, 309 W with AC 240V
Resolution XGA (1,024 x 768)
Speakers 7W
Weight 2.8 kg
6. PG – D3510X
[24]
Contrast Ratio 2000:1
Dimensions 300 x 79 x 236 mm
Fan Noise 38 dB (Eco+Quiet Off), 30 dB (Eco+Quiet On)
Input Signals Computer RGB: UXGA*1 / SXGA+*1 / SXGA*1 /
WXGA*1 / XGA / SVGA / VGAMac 21*1 / 19 / 16 /
13 DTV: 1080P / 1080I / 720P / 576P / 576I / 540P /
480P / 480I NTSC/PAL/SECAM
Input Terminals Computer / Component (mini D-sub 15 pin)x 2 S-
Video (mini DIN 4 pin)x 1 Video (RCA)x 1
Audio(ø3.5mm stereo minijack)x 1, Audio (RCA)x
1 (L/R)
Lamp Life 4,000 hours (Eco+Quiet)
Lens F number : F2.4-2.6 Zoom : Manual, x1.20 (f=19 –
22.7 mm) Focus : Manual
Output Terminals Computer / Component (mini D-sub 15 pin) x 1
Audio (ø3.5mm stereo minijack) x 1
Power Consumption 322 W with AC 100V, 309 W with AC 240V
Projection Size XGA (1,024 x 768)
Speakers 7W
Weight 2.8 kg
7. PG – D4010X
The Sharp PG-4010X BrilliantColor DLP Projectors offer an unparalleled combination of
brightness, image quality and versatility.
Specifications
[25]
Contrast Ratio 2,500:1
Dimensions 15 3/4" x 4 15/16" x 13 13/64" (400 x 100 x 335 mm)
Fan Noise 35 dB (Bright), 30 dB (Eco+Quiet)
Input Signals DTV: 1080p / 1080i / 720p / 576p / 576i / 540p / 480p
/ 480i ; NTSC / PAL / SECAM Computer RGB:
UXGA*1,*2 / WSXGA+*1, *2 / SXGA+*1, WXGA
*1 / XGA / SVGA / VGA, Mac 21" / 19" / 16" / 13"
Input Terminals x1
Lamp Life 2000 hours (Bright), 3000 hours (Eco+Quiet)
Lens 1.15x Zoom (f = 21.0 ~ 24.2mm), F2.5 ~ 2.7
Output Terminals x1
Power Consumption 429 W (10.2W) at 100V AC; 408 W (10.8 W) at
240V AC, 429 W (10.6W) at 100V AC; 408 W (11.2
W) at 240V AC
Resolution XGA (1024 x 768)
8. XG – C435X
Sharp’s optoelectronics technology is a three-LCD projection system that maximizes light
output. This technology provides efficient brightness of 4,500 ANSI lumens (XG-C465X)
delivering a bright, easy-to-see image even in large, brightly lit rooms.
The XG-C435X are truly compatible with XGA (1024 x 768) and faithfully reproduce the
same colour tones, hues and gradations as the original picture on a PC screen. They also
reproduce a flicker-less high-quality picture from DVDs*, high-definition broadcasts and
education videos in large-screen projection.
Specifications
[26]
Contrast Ratio 550:1
Dimensions 12 27/32 x 4 x 11 1/64 (326 x 101.5 x 279.5 mm)
Fan Noise 36 dB (Bright), 31 dB (Eco+Quiet)
Input Signals DTV: 1080P / 720P / 576P / 576I / 540P / 480P / 480I
NTSC / PAL / SECAM
Computer RGB:SXGA+*1*2 / SXGA*1*2 /
WXGA*1*2 / XGA / SVGA / VGA Mac 21*1 / 19 /
16 / 13
Input Terminals x1/ x2
Lamp Life 3,000 hours (Eco+Quiet)
Lens Manual, x1.2 (f=28.0 33.6 mm)
Luminance 4,000 ANSI lumens
Number of pixels XGA (1,024 x 768)
Output Terminals x1
Power Consumption 360 W (6 W) with AC 100 V, 345 W (8 W) with AC
240 V
Projection Distance 40†: 1.4 1.7 m, 100 : 3.6 4.3 m, 500 : 17.9 21.4 m� � �Projection Lamp 36 dB (Bright), 31 dB (Eco+Quiet)
Resolution XGA (1,024 x 768)
Speakers 2 W (mono)
Weight 10.8 lbs. (4.9 kg)
9. XG – P560W
With Sharp’s advanced DLP® Optical Engine and dual 280-W high-brightness lamps,
the XG-P560W achieves 5,200 ANSI lumens high brightness, delivering bright, clear
images in large highly lit rooms. In a three-chip DLP® system, each DLP® chip
[27]
processes only one of three colours (red, green or blue) in the white light source divided
with prisms, providing stunning images without colour breaking even for large-venue
displays. XG-P560W employs a four-mode lamp switchover system (single/dual-lamp
projection, Eco mode on/off). This allows you to choose the lamp arrangement to suit
customer’s needs.
Specifications
Contrast Ratio 1800:1
Dimensions 19.7” x 7.5” x 25.1” (500 x 190 x 637 mm)
Fan Noise 37 dB (Eco mode off), 34 dB(Eco mode on)
Input Signals UXGA*1*2*3, SXGA+*1, SXGA*1, WXGA*1,
XGA, SVGA, VGA Mac 21â€*1, 19, 16, 13 1080P*4,� � � �
1080I, 1035I, 720P, 576P, 576I, 540P, 480P, NTSC,
PAL, SECAM
Input Terminals HDMI: x1 DVI-D (Compatible with HDCP): x1
Computer / Component (5-BNC): x1 Computer /
Component (mini D-sub 15 pin): x1 S-Video (mini
DIN 4pin): x1 Video (RCA): x1 Audio (ø3.5 mm
stereo mini jack): x3 Audio (RCA): x2
Lamp Life 2,000 hours (Eco mode off), 3,000 hours (Eco mode
on)
Lens F2.5, Power, x1.25 (f=25.5 – 32.0 mm), Power (V :
±66%, H : ±35%)
Output Terminals Computer / Component (mini D-sub 15 pin): x1
Audio (ø3.5 mm stereo mini jack): x1
Power Consumption 755 W (16.7 W) with AC 100 V, 710 W (16.9 W)
with AC 240 V
Projection Distance 60” : 2.4” 2.9 m, 100” : 3.9” 4.9 m, 280” : 11.0” 13.7
m
Projection Lamp 280 W x 2
[28]
Projection Size 60 (152 cm) to 280 (711 cm)
Resolution WXGA (1,280 x 800)
Speakers 3 W x 2 (stereo)
Special Features WXGA Three-Chip DLP® Projector
Weight 58.5 lbs. (26.5 kg) (with lens) / 55.2 lbs. (25.0 kg)
(without lens)
10. XG – PH70X
Highly Reliable Projector with High Brightness, Superior Picture Quality, Flexible
Mounting Capabilities and Sharp Unique Network System. Providing Maintenance and
Control Convenience with Network flexibility, the Ideal Projector for Large and Mid-
sized Business Venues and Education Situations.
Specifications
Audio Amplifiers 3W x 2 (Stereo)
Contrast Ratio 1200:1
Dimensions 410 x 180 x 471 mm
Fan Noise 37 dB (Standard mode)/ 35 dB (Eco Mode)
Heat Dissipation 2330 BTU/hr (Standard Mode)/ 2070 BTU/hr (Eco
Mode) with AC 240V
Input Signals UXGA/SXGA+/SXGA/Mac 21", XGA, SVGA,
VGA, PC-98, VESA, MAC 19"/16"/13" [15-126 kHz
(horizontal), 43-200 Hz (vertical), 12-230 MHz (pixel
clock) (plug & play VESA: DDC 1/2B)
[29]
Input Terminals Analogue RGB/component x 2 (15-pin mini D-sub
x1, 5BNC x 1), digital RGB/component (24-pin DVI-
D/HDCP) x1, audio L/R x 2 (305mm stereo mini
jack), video x 1 (RCA), S-video x 1, audio L/R stereo
x 1 (RCA), LAN x 1 (RJ-45), RS-232C serial port x 1
(9-pin D-sub), wired remote control x 1 (3.5mm mini
jack)
Lamp Life 2000 hrs (Standard Mode)/ 2500 hrs (Eco Mode)
Lens 1:1.12 power zoom/focus
Luminance 5200 ANSI Lumens (Standard Mode), 4300 ANSI
Lumens (Eco Mode) [Dual Lamp Mode], 2600 ANSI
Lumens (Standard Mode), 2150 ANSI Lumens (Eco
Mode) [Single Lamp Mode]
Number of pixels 786,432 dots (1024 x 768: h x v)
Output Terminals Analogue RGB /component x 1 (15-pin mini D-sub),
audio L/R x 1 (3.5mm stereo mini jack)
Panels 0.7" DLP®
Power Consumption 620W (Standard Mode), 550W (Eco Mode), 1.1W
(Standby) with AC 240V
Power Source AC 100-240V, 50/60Hz (Multi Voltage)
Projection Distance 40 (102 cm): 1.4 1.8m, 100 (254 cm): 3.7 4.5m, 300
(762 cm): 11 13.4m, 500" (1270 cm): 18.3 22.4m
Projection Lamp 260W (x2)
Projection Size 40 (102 cm) to 500 (1270 cm)
Resolution 520 TV lines (video input), 750 TV Lines (DTV 720P
input, stretch), 1024 dots x 768 lines (Computer Data)
Speakers 3.3 cm x 2
Video / Data Systems NTSC/ NTSC 4.43 / PAL / PAL (60Hz) / PAL-M /
PAL-N / SECAM / DTV
[480I/480P/540P/576I/576P/720P/1035I/1080I]
[30]
Weight 14.9 kg
Services
1. Pre-Project Consulting
Co.’s team will conduct a formal need analysis to understand requirement. The goal here isn't
to decide on specific AV components, but rather to talk about all the ways in which customer
would like to use the room when it's finished. Once the needs analysis is complete, the
project moves to the initial design phase.
2. Project Planning and Documentation
After the broad parameters of the project are agreed upon, design engineers are brought in for
the full-scale design effort. Co.’s engineers develop detailed layouts for the AV equipment
and wiring.
If customer decides to upgrade the facility with new AV equipment in the future, a good set
of engineering documents will provide a road map for any future additions and go a long way
toward keeping the cost down.
At this stage, Co. will customarily present a detailed cost analysis for the project.
3. Installation and Programming
Co. makes sure that the project has been engineered correctly and that all the major
components are in working order before they're transported to Co.’s facility. Co. would also
programmed the systems where required.
4. Final testing and Handover
Co. makes sure that the project has been engineered correctly and that all the major
[31]
components are in working order before they're transported to customer’s facility. Co. would
also programmers the systems where required
CHAPTER - 4
DATA ANALYSIS AND INTERPRETATION
QUESTIONNAIRE FOR COMPANY:-
1. Have you heard the name of SHARP?
No. of Respondents Percentage of Respondents
Yes 48 96%
No 2 4%
Total 50 100%
[32]
INFERENCE:
Most of the respondents answered in positive that is 96% respondents know the Sharp
very well.
While 4% respondents don’t hear the Sharp name basically they are from remote
areas.
2. SHARP is known for which of its product?
No. of Respondents Percentage of Respondents
Television 27 54%
Music System 11 22%
Micro wave 3 6%
Washing Machine 5 10%
Calculator 2 4%
Projector 2 4%
Total 50 100%
[33]
INFERENCE:
In a survey 54% respondents know the Sharp for its Television.
While 22% knows for Music System.
6% respondents say they know Sharp for its microwave.
10% respondents say they know Sharp for its Washing machine.
Only 4% respondents know Sharp for its Conferencing Solution and Calculator.
3. Do you know SHARP also deals in projectors, plasma display and
conferencing products?
No. of Respondents Percentage of Respondents
Yes 5 10%
No 45 90%
Total 50 100%
[34]
INFERENCE:
In a survey most of the people didn’t know that Sharp deals in projectors, plasma
display and conferencing products that are 90% respondents don’t know.
While 10% respondents said they know that Sharp deals in projectors and Plasma
display.
4. Are you using projectors, plasma display or conferencing products?
No. of Respondents Percentage of Respondents
Yes 44 88%
No 6 12%
Total 50 100%
[35]
INFERENCE:
In a survey of company, mostly company said that they are using projectors, plasma
display or conferencing products that are 88% respondents are using.
But in a survey there are 12% respondents which are not using these products. They
are generally small companies.
5. Which brand you are using?
No. of Respondents Percentage of Respondents
Conference
solution
Plasma Projector Conference
Solution
Plasma Projector
BenQ 2 10 4% 20%
Panasonic 18 7 36% 14%
Sharp 3 12 6% 24%
Samsung 11 22%
[36]
Sansui 16 8%
NEC 22%
Epsion 8%
Prima 4%
Others 6% 14% 10%
INFERENCE:
Here, in some companies they are having projector and plasma both of different brand. Hence
total percentage is more than 100%
[37]
In a survey the brand which are used for the projectors is said to be ‘SHARP’ that is
24% respondents using projector of Sharp company, 22% of the respondents are
using projector of NEC and 20% of the respondents are using projector of BenQ.
While ‘PANASONIC’ brand is mostly used for plasma display i.e. 36% of the
respondents are using plasma of Panasonic.
Very few people are using any brand for conference solution.
6. Do you have a intent to try SHARP products in future?
No. of Respondents Percentage of Respondents
Yes 12 24%
No 5 10%
May be 33 66%
Total 50 100%
INFERENCE:
[38]
24% respondents said that they have a intention to use Sharp products in future.
In a survey most of the respondents are in dilemma that they may use Sharp products
in future and that is 66% respondents say that.
While 10% respondents answered in negative.
FOR DEALER:-
1. Have you heard the name of SHARP?
No. of Respondents Percentage of Respondents
Yes 50 100%
No 0 0%
Total 50 100%
INFERENCE:
All of the respondents answered in positive that is 100% respondents know the Sharp
very well.
[39]
2. SHARP is known for which of its product?
No. of Respondents Percentage of Respondents
Television 22 44%
Music System 4 8%
Micro wave 3 6%
Washing Machine 5 10%
Calculator 2 4%
Projector 14 28%
Total 50 100%
INFERENCE:
In a survey 44% respondents know the Sharp for its Television.
While 8% knows for Music System.
6% respondents say they know Sharp for its microwave.
10% respondents say they know Sharp for its Washing machine.
Only 28% respondents know Sharp for its Conferencing Solution.
[40]
3. Do you know SHARP also deals in projectors, plasma display and
conferencing products?
No. of Respondents Percentage of Respondents
Yes 42 84%
No 8 16%
Total 50 100%
INFERENCE:
In a survey most of the dealers know that Sharp deals in projectors, plasma display
and conferencing products that are 84% respondents know.
While 16% respondents said they don’t know that Sharp deals in projectors and
Plasma display.
4. Do you deal in office automation?
[41]
No. of Respondents Percentage of Respondents
Yes 11 22%
No 39 78%
Total 50 100%
INFERENCE:
In a survey 78% dealers answered in positive, while 22% respondents said that they are not
dealing in office automation.
5. According to you in the field of projectors, plasma display etc. which is the
leading brand?
No. of Respondents Percentage of Respondents
Conference
solution
Plasma Projector Conference
Solution
Plasma Projector
BenQ 0 8 10 0% 16% 20%
Panasonic 0 7 9 0% 14% 18%
Sharp 0 7 9 0% 14% 18%
Samsung 0 9 0 0% 18% 0%
[42]
Sansui 0 11 0 0% 22% 0%
NEC 0 0 6 0% 0% 12%
Epsion 0 0 5 0% 0% 10%
Prima 2 0 0 4% 0% 0%
Others 3 8 20 6% 16% 40%
INFERENCE:
In a survey dealers said that in field of projectors other local operators are highly
demanded i.e. 40% of the respondents go for it. After that BENQ is highly demanded
that is 20% respondents goes in favour of it, while in a field of plasma display
SANSUI is highly demanded that is it got 22% respondent’s favour due to its low
cost and good picture quality.
In a survey of dealers, quite good percentage of dealers sold projector and plasma
solutions of Sharp.
[43]
6. Are you satisfied with the selling of Sharp products?
No. of Respondents Percentage of Respondents
Yes 3 6%
No 47 94%
Total 50 100%
INFERENCE:
In this question 94% respondents said are satisfied with selling Sharp products.
While there are also 6% respondents who said that they are not satisfying in dealing
with Sharp products.
7. Are the Sharp product and services competitive?
No. of Respondents Percentage of Respondents
Yes 38 76%
[44]
No 12 24%
Total 50 100%
INFERENCE:
76% respondents said Sharp products and services are competitive.
While 24% respondents said that Sharp services are remain no longer competitive.
8. Are you able to sell more Sharp product due to promotional activities done by
Sharp?
No. of Respondents Percentage of Respondents
Yes 42 84%
No 8 16%
Total 50 100%
[45]
INFERENCE:
84% respondents said that YES to more sales due to promotional activities carried out
by Sharp.
16% respondents answered in negative i.e. there is not much effect of promotional
activities carried out by Sharp on sales.
FOR INSTITUTE:-
1. Have you heard the name of SHARP?
No. of Respondents Percentage of Respondents
Yes 45 90%
No 5 10%
Total 50 100%
[46]
INFERENCE:
Most of the respondents answered in positive that is 90% respondents know the Sharp
very well.
While 10% respondents don’t hear the Sharp name.
2. SHARP is known for which of its product?
No. of Respondents Percentage of Respondents
Television 30 60%
Music System 2 4%
Micro wave 3 6%
Washing Machine 5 10%
Calculator 8 16%
Projector 2 4%
Total 50 100%
[47]
INFERENCE:
In a survey 60% respondents know the Sharp for its Television.
While 4% knows for Music System.
6% respondents say they know Sharp for its microwave.
10% respondents say they know Sharp for its Washing machine.
16% respondents say they know Sharp for calculator.
Only 4% respondents know Sharp for its Conferencing Solution.
3. Do you know SHARP also deals in projectors, plasma display and
conferencing products?
No. of Respondents Percentage of Respondents
Yes 9 18%
No 41 82%
Total 50 100%
[48]
INFERENCE:
In a survey most of the people didn’t know that Sharp deals in projectors, plasma
display and conferencing products that are 82% respondents don’t know.
While 18% respondents said they know that Sharp deals in projectors and Plasma
display.
4. Are you using projectors, plasma display in your institute?
No. of Respondents Percentage of Respondents
Yes 50 100%
No 0 0%
Total 50 100%
[49]
INFERENCE:
In a survey of the Institutions 100% respondents answered in positive.
5. Which brand you are using?
No. of Respondents Percentage of Respondents
Conference
solution
Plasma Projector Conference
Solution
Plasma Projector
BenQ 0 5 9 0 10% 18%
Panasonic 0 7 8 0 14% 16%
Sharp 0 4 13 0 8% 26%
Samsung 0 9 0 0 18% 0%
Sansui 0 2 0 0 4% 0%
NEC 0 0 1 0 0 2%
Epsion 0 0 2 0 0 4%
Prima 0 10 10 0 10% 20%
Others 0 11 9 0 22% 18%
[50]
INFERENCE:
In this question 26% respondents said they are using SHARP’s projectors while 18%
respondents said they are using SAMSUNG PLASMA display.
18% of the institutions are using other brand of plasma and 22% are using other brand
of projector.
Sharp’s plasma is used very less by institutions.
BenQ and Prima has very good penetration in institution.
6. Do you want to change your brand near in future?
[51]
No. of Respondents Percentage of Respondents
Yes 5 10%
No 30 60%
May be 15 30%
Total 50 100%
INFERENCE:
In survey 10% respondents answered in positive while 60% respondents are satisfied
with their present brand and products.
There are also 30% respondents who may change their brand and products near in
future.
7. Do you have intent to try Sharp products?
No. of Respondents Percentage of Respondents
Yes 12 24%
No 31 62%
May be 7 14%[52]
Total 50 100%
INFERENCE:
While answering this question 24% respondents are eager to try Sharp products,
while 62% respondents show no interest in Sharp products
There are also 14% respondents who may try Sharp products near in future.
[53]
CHAPTER – 5
FINDINGS
After completing the survey and analyzing the responses of the persons contacted. We came
across the following facts: -
FOR COMPANY:
96% respondents know the Sharp very well, while 4% respondents don’t hear the
Sharp name basically they are from remote areas.
54% respondents know the Sharp for its Television, 22% knows for Music System,
6% for its microwave, 10% respondents for its Washing machine. Only 4%
respondents know Sharp for its Conferencing Solution and Calculator.
90% of the people didn’t know that Sharp deals in projectors, plasma display and
conferencing products.
88% of the company said that they are using projectors, plasma display or
conferencing products.
In a survey the brand which are used for the projectors is said to be ‘SHARP’ that is
24% respondents using projector of Sharp company, 22% of the respondents are
using projector of NEC and 20% of the respondents are using projector of BenQ.
PANASONIC brand is mostly used for plasma display i.e. 36% of the respondents are
using plasma of Panasonic.
24% respondents said that they have a intention to use Sharp products in future.In a
survey most of the respondents are in dilemma that they may use Sharp products in
future and that is 66% respondents say that.
FOR DEALERS
All of the respondents answered in positive that is 100% respondents know the Sharp
very well.
44% respondents know the Sharp for its Television, 8% knows for Music System, 6%
for microwave, 10% respondents say they know Sharp for its Washing machine. Only
28% respondents know Sharp for its Conferencing Solution.
[54]
84% of the dealers know that Sharp deals in projectors, plasma display and
conferencing products.
78% dealers said that they are dealing in office automation.
Dealer said that in field of projectors other local operators are highly demanded i.e.
40% of the respondents go for it. After that BENQ is highly demanded that is 20%
respondents goes in favour of it, while in a field of plasma display SANSUI is highly
demanded that is it got 22% respondent’s favour due to its low cost and good picture
quality.
In a survey of dealers, quite good percentage of dealers sold projector and plasma
solutions of Sharp.
94% respondents said are satisfied with selling Sharp products.
76% respondents said Sharp products and services are competitive.
84% respondents said that YES to more sales due to promotional activities carried out
by Sharp.
FOR INSTITUTIONS:
90% respondents know the Sharp very well.
60% respondents know the Sharp for its Television, 4% knows for Music System, 6%
for its microwave, 10% for its Washing machine, 16% for calculator. Only 4%
respondents know Sharp for its Conferencing Solution.
82% of the people didn’t know that Sharp deals in projectors, plasma
In a survey of the Institutions 100% respondents answered in positive.
26% respondents said they are using SHARP’s projectors while 18% respondents said
they are using SAMSUNG PLASMA display.
18% of the institutions are using other brand of plasma and 22% are using other brand
of projector. Sharp’s plasma is used very less by institutions.
BenQ and Prima has very good penetration in institution.
60% respondents are satisfied with their present brand and products.
24% respondents are eager to try Sharp products, while 62% respondents show no
interest in Sharp products
[55]
CHAPTER – 6
SUGGESTIONS
Following are the suggestions:
Sharp should develop new strategies and services for enhancing its image
among the customers.
Sharp should introduce various promotional schemes for longer duration so
that it may at least come into the notice of the customers.
Sharp should go for extensive consumer survey responses to know the
perception and awareness about its product.
Proper advertising should be done and lower the price will also attracted the
customer.
Company should highlight the features and specification of the products.
Company should do the high level advertising.
Exciting offer should be given to customers and good incentive should be
given to dealers.
[56]
Promotional campaigns should be organised time to time and representatives
should be sent to particulars companies and institutions.
CHAPTER - 7
APPENDIX
QUESTIONNAIRE
QUESTIONAIRE:-FOR COMPANY
Q1. May I know your name?
___________________
Q2. Have you heard the name of SHARP?
( ) YES ( ) NO
Q3. SHARP is known for which of its product?
____________________
[57]
Q4. Do you know SHARP also deals in projectors, plasma display and conferencing
products.
( ) YES ( ) NO
Q5. Are you using projectors, plasma display and conferencing products?
( ) YES ( ) NO
If yes
Q6. Which brand you are using?
______________________
Q7. Do you have a intent to try SHARP products in future?
( ) YES ( ) NO
YOURS SUGGESTION, QUERY OR ADVICE PLEASE:
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
QUESTIONAIRE:-FOR DEALER
Q1. May I know your name?
___________________
Q2. Have you heard the name of SHARP?
( ) YES ( ) NO
Q3. SHARP is known for which of its product?
____________________[58]
Q4. Do you know SHARP is also deals in projectors, plasma display and conferencing
products.
( ) YES ( ) NO
Q5. Do you deal in office automation?
( ) YES ( ) NO
If yes
Q6. According to you in the field of projectors, plasma display etc. which is the leading
brand?
_____________________
Q7. Are you satisfied with the selling of SHARP products?
( ) YES ( ) NO
Q.8 Are the SHARP product and services competitive?
( ) YES ( ) NO
Q8. Are you able to sell more due to promotional activities carried out by SHARP a?
( ) YES ( ) NO
YOURS SUGGESTION, QUERY OR ADVICE PLEASE:
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
QUESTIONAIRE:-FOR INSTITUTE
Q1. May I know your name?
___________________
[59]
Q2. Have you heard the name of SHARP?
( ) YES ( ) NO
Q3. SHARP is known for which of its product?
____________________
Q4. Do you know SHARP is also deals in projectors, plasma display and conferencing
products
( ) YES ( ) NO
Q5. Are you using projectors, plasma display in your institute?
( ) YES ( ) NO
If yes
Q6. Which brand you are using?
__________________
Q7. Do you want to change your brand near in future?
( ) YES ( ) NO
Q8. Do you have a intent to try SHARP products?
( ) YES ( ) NO
YOURS SUGGESTION, QUERY OR ADVICE PLEASE:
__________________________________________________
__________________________________________________
________________________________________________
[60]
CHAPTER - 8
BIBLIOGRAPHY
BOOKS:-
C K Kothari:- RESEARCH METHODOLOGY (New age international publisher second
edition, 2004)
Beri.G.C:- MARKETING RESEARCH (Tata MC Graw Hills, 4th edition)
Kotler Philip: - MARKETING management (Pearson education 12th edition
GODREJ-A Hundred Year By B K Karanjia
WEBSITES
www.sbsil.com
www.varindia.com
[61]
Recommended