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Welcome To Our Presentation
Prepared By
NAME IDIslam Saiful 07-09552-3Shihab Muhammad 07-09565-3 Chowdhury Md Maruf 07-09543-3Karim Md Sarjil 07-09562-3
World’s largest management and technology consultant organization
47 countries 100 Global Co. 75000 Employees Andersen Consulting
147 days 47 countries 200 languages Available URL Acceptable
Brand Identity
IT service provider Outsourcing Alliances
Global Co. CEO.
Target market
Performance
Reliable Effective Innovative ideas Proper implication of ideas System integration Unique
As a global Co. their innovative ideas, suggestions were accepted globally by their clients.
Services were secure as well as credible.
Have the superior brand equity.
0
10
20
30
40
50
60
70
80
94 95 96 97
0% of clientretained
Andersen Consulting Client retention Percentage
Andersen Consulting customer Contact Forum.
Clients participation.
Communication with
employee and customer.
Employee
Service
Activity Associations Attitudes Awareness
0
5
10
15
20
25
30
35
40
45
50
1989 1993 1995 1998
AndersenConsultingArthur Andersen
IBM
Awareness levels of AC Vs competitors
Price premiums Market share Expansion Success Profitability Stock price
Relevance Distinctive ads. Consistency.
Competitive reaction of Arthur Andersen
Brand contribution of Arthur Andersen.
Innovative and effective ad campaign
Immensive Marketing research and development activity.
Efficient and skilled employee Using clients ideas
Brand value increased by 7 percent Brand equity increased 11 percent Awareness level increased to 76
percent Net revenues more than US $9.5
billion
Successful rebranding and repositioning
Should continue its aggressive as well as innovative ad campaign.
Expand it’s global area Innovate new ideas
?
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