box group - 5th anniversary edition

Especially crafted for

MacBook Air

008 United Nations World Tourism Organisation

010 Rio +20 - The United Nations Conference

012 Hotel Energy Solutions - UNWTO project

016 Apple - MacBook Air

018 Making Tourism Work for Development

020 International Hotel & Restaurant Association

026 Sustainable Hospitality 2020

030 Harrods & The British Museum

032 real feel look BY CHRISTIAN FELIX

036 CASA NEBO - Swiss

038 Royal Regency International Hotels

040 Global Sustainable Tourism Council

042 LIVE THE DEAL

050 The Carlton Cinema Club - Cannes

052 Hotel CRYSTAL

054 ZEPTER INTERNATIONAL

056 chapman pieri - solicitors

058 trizma - smart sourcing

060 Vanilla by Jelena - DUBAI

062 BOMEX HOLDING

064 GIORGIO ARMANI

066 Hotel Baur au Lac - Zurich

068 Cinnamon Production

070 Hotel Continental

072 BLACK PINE executive consulting074 Carbon Resposible076 METRO Cash & Carry078 New Image080 Restaurants & Clubs090 IH&RA Achievement Award092 FARMAKOM M.B.094 Milena ZeVu096 My New Baby Cam102 Strategic HR Solutions - London106 MINT caffe & bar114 Dr. Colic116 TOYOTA120 PROTECTA GROUP security guard132 Angelina Atlagic - set & costume design134 Relja Mirkovic - photographer142 Celebrity Musicians146 STAR MODA150 Dragan Vurdelja - make-up artist152 VIZARTIS154 Galerija 12+162 Hotel Villa Breg164 Just Vanilla170 clients list...

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Think big. Think fast. Act now. Capt. K. Nair

This magazine has been the result of a unique partnership between two creators of the Box Group. Since they met, almost 5 years ago, they had a single goal of exceeding their clients wishes... through their dedicated work and creativity in their performance. Selection of that work is represented in this magazine.

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UNWTO

UNITED NATIONS WORLD TOURISM ORGANISATION

BOX GROUP works intensively with

UNITED NATIONS WORLDTOURISM ORGANIZATION on numerous projects,

covering visual presentations, graphic design, print and video.

UNITED NATIONS WORLD TOURISM ORGANISATION

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Rio +20 - The United Nations Conference on Sustainable Development (UNCSD) is being organized in pursuance of General Assembly Resolution 64/236 (A/RES/64/236). The Conference will take place in Brazil on 20-22 June 2012 to mark the 20th anniversary of the 1992 United Nations Conference on Environment and Development (UNCED), in Rio de Janeiro, and the 10th anniversary of the 2002 World Summit on Sustainable Development (WSSD) in Johannesburg. It is envisaged as a Conference at the highest possible level, including Heads of State and Government or other representatives. The Conference will result in a focused political

document. The objective of the Conference is to secure renewed political commitment for sustainable development, assess the progress to date and the remaining gaps in the implementation of the outcomes of the major summits on sustainable development, and address new and emerging challenges.

Box Group has been working closely with colleagues from UNWTO on Rio+20 project. Designing promo materials, brochures and presentation materials to key people involve in a project.

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We are proud to introduce complete visual identity work

done by Box group team for the UNWTO Hotel Energy

Solutions project. This Project has been supported by

Intelligent Energy Europe and Officially Partnered by

UNEP, ADEC; EREC and IHRA. Logo, complete book of

standards and all means of communication, including 3D

and Video presentation produced by Box Group team.

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Lighting the way. Use lighting only when needed… A good rule of thumb is to turn off the lights when you close a door or when leaving a room.

TIP: Switching to energy efficient lighting at home will pay for itself quite quickly!

Plug and play. Did you know that a lot of energy is lost through plugged in appliances that are not in use or are left on overnight? It is true, your computer, cell phone or hair dryer is consuming energy even when not in use.

TIP: Unplug, relax and enjoy your stay!

Trust your thermostat. Thermostats work best on AUTO... Extreme variations of temperatures or turning the Air Conditioning or heating system ON and OFF will not make you feel more comfortable any faster and in the process unnecessary energy is wasted.

Stay cool and use windows wisely. In summer keep your windows and curtains closed during the day and your room will stay cooler. Keeping your room comfortable with fresh air and at the right temperature is just as important as knowing when to open the window. Try it yourself at home and you will also be surprised in how much energy is saved!

TIP: In the summertime, ventilate only in the evening for a few minutes when the temperature is cooler outside to refresh your room.

Save water and energy. Did you know that taking a bath instead of a shower consumes three times the amount of water and energy?

TIP: By taking a shower instead of a bath, you will save more than 100 liters of water.

For our guests who choose NOT to have bed linen and towels changed each day, they will also be saving energy and water, one of our most precious resources.

TIP: Try maintaining the temperature between 24 and 26°C in the summer and at 21°C in the winter. Remember this rule and you will save energy at home.

Tips and ideasMany of our guests would like to know how they can be more energy efficient in their daily lives. Here are some very helpful, yet simple steps for which you can already do back at home or wherever you are…

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IH&RA – the International Hotel & Restaurant Association – is the only global business organization representing the hospitality industry worldwide. Officially recognized by the United Nations, IH&RA monitors and lobbies all international agencies on behalf of this industry, estimated to comprise 300,000 hotels and 8 million restaurants, employ 60 million people and contribute 950 billion USD annually to the global economy.

The IH&RA is run on a not-for-profit basis with a team led by a Chief Executive. It is governed by a General Assembly and a Board of Directors.

IH&RA members include national hotel and restaurant associations in some 100 countries throughout the world and international and national hotel and restaurant chains representing some 50 brands.

Box Group has been Global Worldwide Partner with IHRA since 2009 and in that period did numerous visual identity work, including new IHRA web presentation, complete visual organization of 48th, 49th and 50th IHRA Annual Congresses held in Belgrade, SERBIA and Kathmandu, NEPAL. 50th Annual Congress is to be held in Turkey, ISTANBUL in 2013.

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I do welcome you to discover the World of Hospitality that we will offer you. Since our creation in 1946 in Paris, France and till today 62 years already and we defend your interest at the International arena with major associations, NGO and UN affiliations and agencies. We are your voice, the voice of the Hospitality Industry and we do represent our Hotels Association, Hotels Chain local and International, Independents Hotels as well as Restaurants association and Chains, education and hotels, tourism school and affiliates and partners, our members represent more than 200,000 Hotels and 6 millions restaurants Worldwide.

Dr. Ghassan AIDI, IH&RA President

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Ivan Radosavljevic & Predrag Bozovic with Frederique Pieret (UNWTO - executive director)

& Amelia Tomasevic (Director of the Zagreb Tourism Board)

President of Nepal, Dr Ram Baran Yadav

Predrag Bozovic as a speaker withHan Ming (President of China Hotel Association)

President of Nepal Tourism Organization,

President of Nepal & IH&RA President

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The BOX GROUP / IHRA programme is powered by the Evolution platform that enables and supports hotels to manage and reduce energy and resource use and report to clients using international programmes, like the WTTC/ITP Hotel carbon measurement initiative.

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The Federation of Hotel & Restaurant Association of India

47th ANNUAL FHRAI CONVENTIONGOA, INDIA - 4-9 SEPTEMBER 2012.

Predrag was invited to attend 47th Annual FHRAI Convention, where he was a guest speaker, presenting new IH&RA & Box Group worldwide project “Sustainable Hospitality 2020”.

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Renowned Swiss Accuracy transformed into an Zurich based interior designed studio of the highest quality. All level support in a wide range of marketing activities by BOX GROUP.

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http://youtu.be/IQAf7ZmMLDk

In the city of pure sophistication...

a story about three places...

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Swiss based interior design company RFL, aquired Box Group to create Unique Logo & Visual Identity of their new showroom/house in Zurich. (idea of the logo, taken from the wood carv-ing of one of their exclusive furniture pieces)...logo consist of 28 assimetricallines, individu-ally constructed and placed to create 3D effect.

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We do offer consulting to our Hotels Industry

and provide them with a full wide range of

services to all hotels owners and operators

throughout the World offering our expertise in

various markets.

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BOX GROUP is one of the team members, based in the heart of the campaign, which will transform global outlook on climate initiative for travel & tourism. G-MAN official mascote of LIVE THE DEAL project created by box group.

ICTP for quality destinations supporting green growth

A policy think tank network for strategy, innovation and investment, promoting green growth and travelism

Professor Geoffrey Lipman is currently Chair of Greenearth.travel and a MD of “beyond tourism”. He is Advisor to the Secretary General of the World Tourism Organization (UNWTO), Advisor to the World Economic Forum and Vice Chair of its Global Agenda Council (Aviation, Travel & Tourism), Adjunct Professor at Victoria University Australia and Senior Tourism Research Fellow at George Washington University US.

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Belgrade is a city that is changing and developing at an accelerated pace. A city that welcomes everybody. A city that leaves nobody indifferent.Belgrade - the city of culture, Belgrade – full of inspiration, the city of sports and leisure, city of festivals and music, Belgrade – Europe’s best nightlife and entertainment... an inexhaustible source of energy. Belgrade’s glamour at the crossroads of the European revival celebrates a diverse mix of culture, architecture, the natural combination of oriental passion and European refinement. Belgrade is very much alive and full of positive people, energy, love, joy, smiles, sighs and sounds. Belgrade is a city that makes everyone come back with a reason!

Belgrade is constantly boiling, one can feel the life of a city at the border of two civilizations pulsing on the confluence of Sava and Danube, under Avala. The charm of Belgrade is simply irresistible.

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...you don’t need to be a pilot, to wear one!

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À l’occasion du 65ème Festival du Film de CannesDu Mercredi 16 au Dimanche 27 mai 2012

Et suite au succès de l’édition 2011,

Mary de VIVO vous donne rendez-vous sur la plage du CARLTON

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“COOKING POT FOR ALL TIMES”

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Trizma is a pioneer of the Contact Centre industry in Serbia.

Founded in 2002, Trizma was the first independent Call Centre Provider in Serbia, working with banks, insurances, retailers and governmental institutions, managing their customer contacts efficiently while ensuring quality in each communication.

As technology evolved, organisations introduced many new channels - from mobile phones, emails and web, to more recent concepts such as collaborative browsing and social networks. This brought an additional complexity to the art of customer communication management and created a need for Single Point of Contact between any organisation and its customers. Trizma addressed this new gap by offering Integrated Customer Service Model that placed the Customer in the centre of this new communications strategy.

As organizations searched for more efficiency in operations, Trizma was prepared to offer a wide range of Business Process Outsourcing (BPO) services such as document processing, IT help desk, advanced CRM and HR outsourcing. But BPO is not only about operational efficiency, it is also about redesigning main organisation’s processes and aligning them with a new Customer-centric model. As markets become more competitive, large organisations need to replace a traditional departmentalised view with new Customer focused processes that can measure each Customer Experience end-to-end.

We firmly believe that Serbia provides the right mix of language variety and quality, optimal cost-structure and other local initiatives that present an attractive offering for global service providers.

This is why Trizma today is a promoter of Serbia as an attractive near-shoring destination.

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THE SUSTAINABLE EVENT MEASUREMENT TOOL

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The leading resource for calculation and management

of carbon emissions.

NOVO!NOVOGODIŠNJI POKLON VAUČER

ŠTA JE NOVOGODIŠNJI POKLON VAUČER? - Vrednost vaučera je: 3.000,00 RSD i 1.000,00 RSD - Proizvod „NOVOGODIŠNJI POKLON VAUČER“ možete iskoristiti za kupovinu igračaka i novogodišnjih ukrasa - „NOVOGODIŠNJI POKLON VAUČER“ možete iskoristiti u roku od 30 dana od dana kupovine vaučera - Proizvod „NOVOGODIŠNJI POKLON VAUČER“ možete kupiti kod SUPERVIZOR KASE u svakom METRO distributivnom centru

Sve dodatne informacije potražite u vašem METRO distributivnom centru!Naši savetnici za kupce vam stoje na raspolaganju!

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

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KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

KUPI VIŠE - UŠTEDI VIŠE

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We print your ideas!

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Sharing your most precious moments...

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Mohamed Al-Fayed, Predrag Bozovic & Pele signing shirt at Harrods

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Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!”

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That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

— STEVE JOBS

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Beauty is Bought By judgement of the eye shakespeare

Prof. dr miodrag Colic

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YOURPRIVATE CAR DEALER

SKYLIGHT are a customer focussed, sign and display manufacturing company supplying a full range of quality visual communication products to our clients.

Operating in a competitive environment, we have succeeded in our quest for leadership with an ethos based on teamwork that achieves customer satisfaction.

Progressive And InnovativeTo stay ahead of the game, we’re progressive and we’re innovative. That means embracing new technology and doing new things with it.

SKYLIGHT are not simply signmakers, we deal with the full gamut of modern visual communication.

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The one who made your costume, he viewed the idea of beauty, talent; he knew how to work with fabrics, cuts, designs, he made a costume you are wearing and with it he handed you his energy. Then I met you and I thought, “What a nice costume, so beautiful woman!” There was an energy transfer.“ A.B.

Angelina Atlagic, set & costume design

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Relja Mirkovicphotographer

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Good designers copy;

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great designers steal.

— PABLO PICASSO

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OK Band Zana Lexington Band

Night & Day Band Prslook Band Nikola Burovac

Dana Karic Daniel Djokic Zdravko Colic

and many more...

Sasha Kovacevic Danijela Vranic

Romana Panic Bojan Bjelic Jelena Karleusa

Nedeljko Bajic Neda Ukraden Zeljko Samardzic

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Bezkonzervansa

NUTRITIVNA VREDNOST 100gENERGETSKA VREDNOSTPROTEINIUGLJENI HIDRATIMASTI

>31,7 Kcal/132 kJ>0,8 g>6,6 g>0,14g

SRB/MNEPASTERIZOVAN KAŠASTI SOK OD POVRĆA-PARADAJZADobijen po proizvođačkoj speci�kaciji.Sastav: Koncentrisan sok paradajza, šećer, kuhinjska so.Čuvati na suvom i hladnom mestu na temp. do +20°C.Posle otvaranja čuvati na temp. do +5°C.

Proizvodi: TOMATO MARKETI d.o.o., Višnjička 91, Beograd, SRB.Puni:MIN-COMMERCE d.o.o., Autoput BGD-NS 294a, Zemun, SRB.

USAPASTEURIZED TOMATO VEGETABLES PULP JUICE.Obtained according to production speci�cations.Ingredients: Concentrated tomato juice, sugar, salt.Store in a cool dry place at temp. to +20 ° C.After opening keep the temp. to +5 ° C.Autorized importer and distributor for USA:EURO VENTURES Llc, 450 Church Street, Hartford, CT 06103.

SLOPASTERIZIRANO PARADIŽNIKOVE MEZGE ZELENJAVE, SOK.Pridobljene v skladu s proizvodnimi speci�kacijami.Sestavine: Koncentriran paradižnikov sok, sladkor, sol.Shranjujte v hladnem in suhem prostoru pri temp. do 20 ° C.Po odprtju hraniti temp. do 5 ° C.

Ovlašćeni distributer: BG MIBRAS d.o.o., Gosvoltijeva 16, Beograd, SRBtel. +381 65 303 8432 375gr

Neto količina: Upotrebljivo do:

17.09.2014.09S138

KETCHUPpasterizovan

Bezkonzervansa

Bezglutena

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Postanite i Vi make-u p artist No 1

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Galerija 12+ is box group’s strategic partner. Ever since we’ve managed to pursue our mission in creating one of a kind visual experience that move spectators and participants to the next level, excite, inspire and infiltrate into mainstream with major goal – pushing the edges further with every new project.

We unites talents in performing and interactive arts, science and programming, mixed media, visual effects and video production, 3d animation, motion graphics and design.

Our projects cover diverse world of interactive installations, event based custom hardware and software solutions, cutting edge visual effects and motion graphics, as well as web driven database oriented projects. We proudly participates in a diverse set of nonprofit socially engaged art projects, in order to improve the quality of living and social awareness.

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Christina Pierisolicitor

LONDON, UK

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follow are just some of the clients with whom we have worked...

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to be continued...

BERZAwww.OKberza.com