Bounce Book

Working with bounce since 2002, Crescent Resources’ Palmetto Bluff has achieved sales of more than $557 million.

Our campaign resulted in transactions worth $137 million from the end of 2003 through 2007.

The “Have any books lying around?” campaign for the Greenville Literacy Association generated record levels of attendance and volunteer support as well as matching the all-time high for revenue earned from the annual used book sale.

Our campaign produced an overall 55% increase in inquiries, netting over $102 million in incremental revenue, for an ROI of approximately 20:1. It was also recognized by the Travel Industry Association, Hospitality Sales & Marketing Association and the Southeast Tourism Society for creative excellence.

Our work produced $12.7 million in golf-related tax collections, boosting the state’s golf industry income to a whopping $260 million for 2006.

How do you create an ad for knitting and crocheting tools that’s fresh, contemporary and unexpected? Over a martini, of course.

bounce’s advertising efforts helped Lake James exceed sales goals for three consecutive years.

“THAT’S OKAY. I CAN’T DANCE EITHER.”

ARRHYTHMIA?

LEARN THE TRUTH. AnMedHealth.org

“ISN’T THAT A BRAND OF UNDERWEAR?”

P.V.D.?

LEARN THE TRUTH. AnMedHealth.org

Our “Everyday Experts” campaign increased awareness and preference, resulting in double-digit increases in cardiovascular procedures and surgeries.

By taking a humorous approach to a normally serious category, the AnMed Health “Everyday Experts” campaign generated widespread positive buzz for our client as well as Best of Show recognition at the 2007 NC/SC Healthcare Marketing Awards.

This striking brand campaign elegantly reflects the development’s uncompromising commitment to preservation, conservation and stewardship.

The community-minded banks of The South Financial Group needed an engaging and flexible ad series that could be customized by each branch, but would maintain brand consistency across the network. No problem.

Working with the team at Laura Ashley, we’re repositioning and reigniting this classic brand into a relevant, contemporary retail powerhouse.

By defining Daniel Island as “A Town. An Island. A Way of Life.” on a national stage, we helped this community become “the” Charleston address.

When Tiger Woods announced plans to design his first American golf course at The Cliffs, our job was both big and simple: let the world know!

Our advertising/PR campaign generated over 1,000,000 hits to the Jubilee website in less than three months and 3,313 page views per day.

Old Friends The following pages feature a

collection of our older work for clients past and present. And while our archives are deep in work that has been both creative and successful, these are a few favorites we wanted to share.

Our work for Shakespeare was so successful, competitors took to calling this innovative fishing rod “the whupping stick.”

Some call it futbol. Some call it soccer. Mitre called this work—and the results it generated—terrific.

The world’s leading thread manufacturer had a colorful story to tell—and we found an equally colorful way to tell it.

When we created the name and the mark for Wild Dunes, we laid a foundation of success for one of the most recognized resorts in the country.

Our work for BI-LO, and the creation of the beloved icon “Walter,” stands as one of the grocery category’s great success stories.

We helped CCA put the shine back on the Pinehurst brand.

We didn’t just make ice cream lovers want Mayfield—we made them need it.

Working with HBO’s Multicultural Division, we developed “The Click” campaign to help introduce a new season of innovative original programming for the network.

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