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BORROWER PERSONAS
Jason FlemingSenior Lending Specialist
Spring 2015
Our Mission
Dealstruck’s mission is to provide small business owners with
unique, appropriate, and affordable capital with honesty
and transparency.
Dealstruck’s Value Proposition
1. We’re the only direct lender offering multiple financing products to small businesses in the mid-prime market.
2. Our term loans and lines of credit can be used in combination to solve complex financing needs.
3. We maintain the deepest passion for affordability, transparency, and honesty in our products.
Understanding Our Borrowers
• This webinar is designed to help you understand the different borrower profiles we’ve encountered along the way.
• By the end, you’ll get a clear picture of Dealstruck’s key types of borrowers and how to match them with the right product.
Dealstruck Products
Based on the needs and characteristics of small businesses, which product do you think will fit them best?
• Term Loan
– Ideal for businesses with large fixed purchases, expansion, or debt refinance
• Line of Credit (Asset-Based & Inventory)
– Ideal for businesses with recurring inventory purchases or with customers who pay via invoice
Dealstruck Products
Submits Accounts Receivable (A/R) Aging Report to Dealstruck
Dealstruck establishes line of credit (up to 85% of A/R)
Customer-paid invoices immediately pay down on any outstanding balances.
As A/R grows, available credit grows with it
One fixed, equal monthly payment
Term length up to 48 months
Strong asset bases to provide as collateral
A history of successfully borrowing and paying down debt
Interest costs go down and principal is reduced
ASSET-BASED LOC
Up to $500,000 $25,000 - $250,000
Prime +14.99% toPrime + 21.99%
9.99% to 29.99% APR
TERM LOANINVENTORY LOC
$25,000 - $250,000
Up to $500,000
Submits Inventory Purchase Orders to Dealstruck
Dealstruck finances up to100% of inventory cost and sends payment to vendor
Draw paid back over 26 weeks, first 4 weeks interest-only
Draw can be paid down at any time to stop interest from accumulating
Borrower Persona #1:The Restauranteur
• Industry: Restaurants
• Need: Renovations
• Product: Term Loan
Borrower Persona #2:The Online Marketplace Shop
• Industry: eCommerce
• Need: Inventory• Product:
Inventory Line of Credit
Borrower Persona #3:The Thriving Local Retailer
• Industry: Retail• Need: Additional
Locations• Product: Term
Loan + Inventory Line of Credit
Borrower Persona #4:The Project-Driven Subcontractor
• Industry: Subcontracting in building works, civil engineering, construction, IT
• Need: Payroll, materials, cash-strapped while waiting on invoices to be paid
• Product: Asset-Based Line of Credit
Borrower Persona #5:The High Performance
Manufacturer• Industry:
Manufacturing• Need: Equipment,
raw materials, assembly of materials
• Product: Term Loan + Asset-Based Line of Credit
Borrower Persona #6:The Distributor
• Industry: Distribution and Wholesale
• Need: Payroll, high volume of orders/contracts to be filled
• Product: Asset-Based Line of Credit + Credit Advance on Purchase Orders
Summary
• Term Loan: If the borrower requires a fixed, one-time expenditure or expansion
• Lines of Credit: If the borrower has a recurring need.– Asset-Based Line of Credit– Inventory Line of Credit
Thanks for joining us for the webinar!
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